3 Ways Facebook Ads Help With Exposure
I'm a former rat-racer, lapsed Computer Engineer, who left the US in July 2011 (after 26+ years) and returned to my homeland Jamaica WI. There I started a farm business, became an online business entrepreneur and social media blogger. I mostly write for my social media business blog 1!SingularSensation as well as EzineArticles.com and a few other places. Recently I created a series of e-books called BackIIBasix© (aka BIIBx). Check out my growing list of E-books including Blogger Secrets: How To Create A Blog & Earn Money.
Latest posts by D. Dixon (see all)
- 5 Valuable KPIs of Facebook Ads - November 26, 2012
- 3 Ways Facebook Ads Help With Exposure - October 3, 2012
- 10 Tips To Help Protect Your Eyesight - February 10, 2012
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When your advertising budget is tight, Facebook ads may just be the little boost you need
Not too long ago I was talking to a new client about integrating Facebook ads into his marketing strategy. I was mentioning to him the different ways I had used them and how they worked to help me get more exposure and likes for my new page. The questions he asked me made me realize that while I knew a lot about Facebook ads from my own social media marketing experience, I really didn’t have any other frame of reference.
That was when the research started. What I learned really helped me understand that despite a lot of naysayers and social network punditry, Facebook ads could be very effective if you take the time to really learn how to use them.
Knowing the Types of Facebook Ads
Utilizing Facebook advertising is a lot like ‘seeding’ clouds to produce rain. Basically, you’re adding that little something to the cloud that will produce rain or in this case, likes, shares, downloads or all of the above. To accomplish this you have to choose which vehicle is right for you. Here are the basic types of Facebook ads:
- Post Ad – A particular post made on your Facebook page becomes an ad that your targeted audience sees. One way I’ve used a post ad is to get targeted users to check out one of my e-books. When I created the ad, I just pointed it to this particular post I created.
- Social Ad – Have you seen some ads that showed the names of your friends who liked that page? That’s known as a Social Facebook ad. It integrates social cues to encourage people to like a page or try an app.
- Sponsored Story – This is one of the most underused but effective Facebook advertising vehicles because this ad is generated by user interaction. and research shows that it’s pretty effective for some
- Web Ad – This is an ad that drives people to an off-Facebook site, like your e-commerce site, blog, etc., using objects created within Facebook like your page or an application.
So which Facebook ad is the best one?
Which Facebook ad has better results?
Now that you have some idea of what the basic types of ads are, it’s natural to form an opinion about which ones would yield better results. But let’s look at some research results first.
Two metrics marketers use in judging ad effectiveness are Click-Through-Rates (CTR) and Cost-per-Click (CPC). CTRs tell advertisers what percentage of your audience clicked the ad while CPC tells you how much you pay for each click. The ultimate objective is to find that ideal Facebook ad mix that has a high CTR (average CTR is about 0.07%) and low CPC because not only do you spend less money but you are getting the exposure you need. Finding that perfect mix takes trial and error and it’s usually a good idea to try more than one ad vehicle in the beginning so that you can learn which works best.
Having said that, some research shows that Post Ads and Sponsored Stories have that desirable combination of high CTR and low CPC. In fact the CPC for both vehicles was shown to be less than $0.50 while the CTR is 0.07% (the overall average) or higher.
How Facebook ads can help you get better organic exposure
One of the more prominent buzzwords in social media marketing is “organic.” The simplified definition is that users or fans pass along your page or its contents to their friends. The key here is that these users must be properly targeted. So when were talking about getting more organic exposure through Facebook ads, here’s what that means:
- More impact – Targeted audiences are often more aware of these ads and are even able to better recall them.
- Better absorption – Because Facebook ads are more frequent their message was better absorbed by their target audience.
- Brand advocacy – In traditional advertising, word of mouth is the most sought-after form of advertising. The social media equivalent is called brand advocacy. As I mentioned before, when fans like a post or page, that activity shows up in their news-feed. Liking and sharing a page, post or app is the equivalent of brand endorsement which makes that fan a brand advocate.
While there is still so much to learn about Facebook ads, it’s good to remember that it takes time to learn which ads work best for you.
So if you’ve ever used Facebook ads, tell us what you learned from the experience.
APA References
- Bruich, Sean, & Gibs, John (2010). Advertising Effectiveness: Understanding the Value of a Social Media Impression. http://www.nielsen.com/us/en/insights/events-webinars/2010/understanding-the-value-of-a-social-media-impression.html
- Kenshoo Social & Resolution Media (2012). Social Media Insights Pt 1: Metrics That Matter. http://do.kenshoo.com/socialmediainsights
101 Comments
Twitter: postboxesuk
October 3, 2012 - 10:04 am
A lot of small business maybe think that facebook is not a valid form of advertising for them because they are B2B rather than B2C. This can be seen clearly by the quality of their own pages on facebook, many MDs thinking that social media is perhaps the biggest form of productivity killer. Even small business can benefit from social media with a little know how.
Chloe B recently posted..Stainless Steel Mailboxes
You’re right and I think it stems from ignorance and not having the time or even desire to try something new. One thing I do know is that traditional advertising has been disrupted and if Facebook has a say, it may be disrupted even more. Thanks for the comment, Chloe!
D. Dixon recently posted..7 Ways To Reduce Blog Comment Spam
Facebook as being a social media platform enjoys more involvement from the user side, so advertising on Facebook is wonderful!
Rohan Shankar recently posted..Titan Watches You Must Buy- Men
Agreed! Thanks Rohan!
D. Dixon recently posted..7 Ways To Reduce Blog Comment Spam
Your right now-a-days social media is playing main role, i have small doubt only facebook and social media can be use full to use . I dont that much experience but just give me the information for confusion so clarify me
Hi Karen, FB is just one piece of an overall social network strategy. There is a lot of data out there and the one thing I encourage is just to take a look at the data out there and if you want to try it, make your plan and try it out. Thanks
D. Dixon recently posted..6 White Hat SEO Techniques You Can Do Yourself
Like everybody knows, social media like Facebook is a way to exposure or get traffic to our small business. However, I have a problem, that is, as a small business, the human resources are limited, we don’t have enough time to create unique and useful content for our social media pages like our Facebook pages, especially when we want to exposure our small business with more social networks. Then what should we do so that we can make full use of social networks while with limited human resources?
That’s a good question, Eric and that’s why I became a social media professional. I help small businesses manage their social media presence. I partner with businesses, research content, post it to the social networks, interact with fans/followers, analyze data and activity, work on marketing strategies…That does mean an investment but it’s an extra pair of hands that will help you stay relevant and present. If you have any other questions, you can feel free to contact me via my blog and I can guide you to some resources.
D. Dixon recently posted..6 White Hat SEO Techniques You Can Do Yourself
Twitter: bihar
October 3, 2012 - 10:26 am
Given that Google is no longer a viable source of traffic with its constant algo changes, perhaps Facebook Ads is the way to go. I have not tried it before but I very much tempted to for it. I have heard good results can be obtained from it specially if the right demographics are targeted.
Shalu Sharma recently posted..Corruption in India
The constant algo changes are tough to keep track of and Google is beneficial IF you have deep enough pockets and know how to really work Adwords. I am all for giving it a try because you’ll be able to play around with it a little more and I think it’s just more feasible.
Let us know if you do try it and how you feel about it
Thanks Shalu
D. Dixon recently posted..7 Ways To Reduce Blog Comment Spam
I dont really think you can compare FB ads with Google ads. Ads on Facebook limit your exposure to a rather small number of people, Google ads open your ads up to a lot of people out there. Besides, I dont think algorithm changes have any affect on Google ads.
Great write-up, FB ads are pretty cheap I must admit!
Mike Dawson recently posted..Pointers for Choosing a Good Domain Name (and Where to Register One)
Thanks Mike
You’re totally right on the reach. Google does open you up to more people but I wonder if there’s any data on those points like absorption. In any case, there are just some really passionate Google Adwords lovers here some of whom have no love for Facebook ads. I have to say, it’s going to be to see how Facebook will change in the next few years, how the ads will be affected and what Google will (try to) do about it all.
D. Dixon recently posted..7 Ways To Reduce Blog Comment Spam
Hi,
Well, I think Facebook has really gained a lot of importance among people. I think its the best place to increase your interaction with your visitors. Obviously, the facebook ads depends on the type of advertising you want and also the budget. I like the types of facebook ads that you have shown, specially the social ad and post ads. Thanks for the share!!
Hi Aditi,
I think Facebook is going to do interesting things as far as their ads so we’ll see what the future holds. You’re right about the kind of advertising. If you’re looking for page or post likes, it’s less expensive and easier to achieve. If you’re looking for an App like then that’s pricier but it could be worth it because of the level of interactivity. App shares are a challenge because you’re asking for an endorsement. The key point is to play around with it and find what works.
Thanks!
D. Dixon recently posted..7 Ways To Reduce Blog Comment Spam
I’m never too sure about paying for adverts on Facebook and if this will actually bring me customers. I’m always reluctant to pay for advertising without knowing about the return on investment I could achieve.
Emma Simpson recently posted..How do I Account for Pre-Trading Expenditure?
Hi Emma,
This is good because you have the opportunity to do some research and check things out. Once you have the data you can decide if it’s right for you and how you measure those metrics. Really, its a great time to just put a toe in the water and play with it
Thanks
D. Dixon recently posted..7 Ways To Reduce Blog Comment Spam
Twitter: HadleyHodgson
October 3, 2012 - 11:56 am
Facebook marketing in general is something I just really need to start using as part of my online marketing strategy. We’ve just never really got into it.
Hadley recently posted..ALLMI
Hi Hadley,
I tell clients that it’s not that expensive but to plan for 90 days because you’ll get a good view of the beginning of trends. Ideally a year but in those 90 days, you’ll see what’s working, what’s not and may even find out some interesting data. If you do go for it, please let us know what you think!
Thanks
D. Dixon recently posted..7 Ways To Reduce Blog Comment Spam
Frankly speaking, For me Facebook ads have never worked. I am back to Google Adwords.With Facebook ads, you can only target those people who are active on it, while Google allows you to target large number of people. The other flaw that I found with Facebook is that they attempt to show your ad on several irrelevant places.It might be working for some, but it just doesn’t work for me.
Rinkesh recently posted..How Does Ebay Work
Hi Rinkesh,
That’s great that you found something that works for you. Again it depends on what you were going for and how long you tried but if it didn’t work for you, it didn’t work for you. I think it will be interesting to see if Facebook shares your thoughts on those flaw and what they may do about them.
Thanks!
D. Dixon recently posted..7 Ways To Reduce Blog Comment Spam
Facebook have backed Google in term of traffic as per alexa rank, it means that people more frequently visit Facebook than Google for engaging and by diverting facebook users to business may result good or bad because more frequently users visit facebook without any reason.
Alex recently posted..How to Invest in Gold
Hi Alex, FB does have that addiction factor but it also has that interaction factor as well. There are some companies who have used their FB page tab as a help center. Some of the companies I use have a contact page there and they monitor it. So while I agree with you that people go to FB for no apparent reason sometimes, I’ve actually gone to check the company’s page, ask for help and get help. Interactivity, engagement…that’s a BIG factor.
Thanks
D. Dixon recently posted..7 Ways To Reduce Blog Comment Spam
Hello Dixon,
I can agree on that facebook ads can help us ans also not so much expensive but I don’t think it works more then google adwords.we can use that because more people use that but it may be good or not.
Bhushan recently posted..Small Business Inventory Software
Hi Bhusan,
You’re right. Google has the volume for sure and I don’t mean to say that FB is better for all. My point is if you’re on a budget and need to cut your teeth on advertising, FB is a good way to start. They can direct people to your site, your app and when someone likes your page, post, app, their friends see it. That whole brand advocacy part is one of the keys. I think Google is good, they have the volume and they’ve been at it longer but FB added those little personal touches that make it unique and worth investigating.
D. Dixon recently posted..7 Ways To Reduce Blog Comment Spam
Yep Dixon!
Facebook has very big market I mean it has more users and If we want very good result in short time then should make a huge list of friends and share some very attracting and eye catching that can direct to the people to your site.
Simple,convenient and smart platform.
Bhushan recently posted..College Management Software Noida
Facebook has become more popular among all and posting ads on it will definitely bring us a good traffic as well as Good customers too , but it how we use it , Pretty informative share about Facebook ads .
Thanks for sharing
Thanks Linda, I think it’s going to be interesting once FB breaks the 1Bn mark AND if they get into the Chinese market. Interesting times ahead for the house that Zuck built!
D. Dixon recently posted..7 Ways To Reduce Blog Comment Spam
social media marketing like this is going to become ESSENTIAL in the near future, I believe. Not only can advertising on Facebook these days get you that boost in exposure, but it will also give you the understanding and know how to develop successful tactics to better market yourself in the future when social media and mobile marketing become the norm.
Hi Paul,
I totally agree and I know that there are a lot who love Adwords but I’m left to wonder how is Google handling the social aspect of marketing? Google+? Bing seems to have changed their strategy to reflect more social cues but Google is standing strong. These are interesting times and it’s going to be cool to see how FB changes and if Google stays the same.
Thanks!
D. Dixon recently posted..7 Ways To Reduce Blog Comment Spam
Interesting post and ideas. But from my analysis, I find that Adword is more effective than Facebook Ads.
Swamykant recently posted..101 Best Free Android Games 2012
Hi Swamykant,
You will never find me knocking Google’s know-how about Adwords. They have been at it for a lot longer and know what they’re doing. But then again, it depends on how you do it, play with it, want from it…Some people use both. So if it works for you, it’s good
D. Dixon recently posted..7 Ways To Reduce Blog Comment Spam
I’ll have to disagree. Facebook ads are a waste of money. I am ashamed to admit how much money I lost on Facebook with there ads.
Google for the foreseeable future is the only way to go?
Joe recently posted..Who says you need water to wash your car?
Hi Joe, I’m sure you could find someone to say the same thing about Adwords. I’ve actually seen both sides of both networks. The interactive features in FB, to me, make it seem like a viable option. Did you try different ad types or just one for a long period? Don’t worry if you don’t want to share. Just curious…
D. Dixon recently posted..7 Ways To Reduce Blog Comment Spam
In terms of exposure one of the tricks I keep seeing the advertisers using in the Facebook sidebar ad’s is the “Sexual” nature of ads. Every1 knows sex sells and the advertisers are abusing this. “adult chat” “dating in your area” with some half naked women.
LOL, I have rarely seen adult type ads but one thing I do see is that when I click to remove the ad, they ask me why. So they’re gathering even more data so that they can tailor the advertising and exposure.
Thanks for sharing that, Josh
D. Dixon recently posted..7 Ways To Reduce Blog Comment Spam
thanks very timely info as i was just about to place a facebook ad
Veronica Spriggs recently posted..Photo Editing With Photoshop – Should You or Shouldn’t You?
LOL, that’s GREAT timing. Veronica, I would love to know how it goes when you’re finished with the cycle as we have some commenters who are curious and even on the fence…
D. Dixon recently posted..7 Ways To Reduce Blog Comment Spam
Yes it would be prove good only in these conditions when you will have good numbers of friends in your account and this is one of the best source to get organic traffic for your site/blog in less time.
That’s a good point, Sam, but remember that it’s more about your content than about the number of friends. I had a page with less than 100 people and some of my posts achieved some level of virality.
D. Dixon recently posted..7 Ways To Reduce Blog Comment Spam
Twitter: trickstreat
October 4, 2012 - 9:00 am
you are right that they are a very useful source of advertisement but there charge is too much that a normal person or a company can’t afford..!!!
mohit rajwani recently posted..Important Precautions to save a wet phone after it gets drowned
Hi Mohit,
Obviously you had that experience. Now I don’t know what you used the ads for but bear in mind that the cost is affected by a variety of factor including how you set your budget, what you’re advertising, who you’re advertising to,etc. One of the ads I ran cost me less than 25 cents per click. For my budget, that worked and all I wanted was a like on my post. So again, many factors
D. Dixon recently posted..7 Ways To Reduce Blog Comment Spam
Hello Dear
I am totally agree with yes Facebook is best source for ads i really need to start yes you are right Facebook ads can help you get better organic exposure thanks for the sharing me
Thanks & Regards
Sarika
Thanks Sarika! It’s always good to dip your toe in the water and see how it works for you. So if you decide to pursue it, please let us know how it’s working out.
Best regards,
D.
D. Dixon recently posted..7 Ways To Reduce Blog Comment Spam
Hi Dixon,
Exposing a brand or the services they provide has much more exposure than Adwords i think.The only field Adwords is ahead From Facebook is the amount of revenue earned i guess so.Facebook is much more familiar with every type of user than Adwords.And people without knowing much follow the Facebook ads or brand names as they think they are best if they are on Facebook.
Aditya recently posted..MLM Software India
Facebook is definitely taking into consideration the social aspect of advertising, Aditya. Google has the world and therefor the revenue but as I mentioned in a previous comment, it will be interesting to see how FB would handle China IF that happened and how Bing would factor in as well. Interesting times are coming…
D. Dixon recently posted..7 Ways To Reduce Blog Comment Spam
Yes obviously, in these days who don’t know facebook, so it could be the best firm for ads.
Kevin recently posted..Make eBooks an Important Part of Your Content Marketing Strategy
It very well could be, Kevin. We will see what the future holds for sure!
D. Dixon recently posted..7 Ways To Reduce Blog Comment Spam
Hi D, great Facebook info.
One of the key factors of running a successful Facebook ad is the picture.
The picture is what people notice FIRST.
Once the picture grabs their attention. The text should qualify the potential prospect, so that we’re NOT spending money on clicks that don’t produce the desired results.
D. what type ads are working best for you?
Glen recently posted..Get More Traffic & Clicks
You are absolutely right, Glen. The saying about pictures being worth a thousand words does get lost in “stats” talk. For me, I like post ads or sponsored stories and so far for me both yielded higher click through than average. It also could have something to do with the graphic of a plate of food…but I was really good with the results and that my CPC wound up being less than estimated.
You?
D. Dixon recently posted..7 Ways To Reduce Blog Comment Spam
Facebook can be a really good source of traffic done right, and it and can a serious source of nothing if done wrong. With a good and appealing facebook page, people will like it if advertised right.
No business should underestimate the importance of facebook in their outreach!
Well said, Charly.
Facebook is my main traffic source for my website.
And I have over 30000 Likes so the facebook ads are great for me
Thank you very much for your information
(sorry about my language, im not native speaker)
First off, no need to apologize. The great thing about this site is that it’s international and unless you said something, I wouldn’t have known
I am so glad that it’s working for you. If you want to share any observations or tips, please do. The more data people have, the more informed their decisions.
Thanks Zahnersatz!
D. Dixon recently posted..7 Ways To Reduce Blog Comment Spam
I am attempting to try out these ads today. But so far no one approved them. Guess Facebook already has plenty of money. HEHE
That they have, Chris, but they do have REALLY strict guidelines like no caps, proper grammar so you might want to check out those possibilities. Usually they do give you some idea what went wrong and how to correct it. Don’t give up
D. Dixon recently posted..7 Ways To Reduce Blog Comment Spam
No, I have not used and FB marketing yet but this week I got a $50 FB voucher to use for marketing. I have tried google ppc marketing before (LinkedIn too but I never managed to make LinkedIn work for me) so I am curious to see what the FB potential is, thank you for your article
George recently posted..Architecture and home design | Invisible and visible design
Oh, George, enjoy! Talk about minimum risk. You have a great opportunity to try on their dime. Funny you should mention LinkedIn because I spoke a colleague about advertising with them and she told me it’s not really a good investment. She’s an expert but the research I’m doing is giving me some interesting feedback. Please let us know what happened and how that works for you. Nice break!
D. Dixon recently posted..7 Ways To Reduce Blog Comment Spam
Great tips! I totally agree that Facebook ads provide an opportunity that could be really successful for some ventures – though every individual and their specific site is different, and there are cases where other adverts might work better. I personally think Facebook is an excellent way to reach a targeted audience, and I also appreciate the level of “interaction.” Thanks for bringing up sponsored story ads.
Ameenah recently posted..Community not Commodity. How Community Activities are vital to Publishers’ success
You’re welcome, Ameenah. Sponsored ads are still underutilized according to some research I’ve read which says to me, they are a great opportunity.
D. Dixon recently posted..7 Ways To Reduce Blog Comment Spam
i do not facebook advertising, google adwords is the best
hira recently posted..Ways on How to Stay Young Looking
Hey, To each her own! If it works for you, keep working it!
D. Dixon recently posted..7 Ways To Reduce Blog Comment Spam
If you’ve come to Facebook looking for instantaneous sales than you’ve come to the wrong place. Facebook presents businesses with the opportunity to reach their target market throughout the entire marketing cycle.
zoya recently posted..Latest Evil Eye Jewelry Trend
Zoya, yes! It really provides that “social” aspect that had been missing from traditional marketing. They’re looking into understanding that ROI and better defining it but I love what you said: “Facebook presents businesses with the opportunity to reach their target market throughout the entire marketing cycle” So true
D. Dixon recently posted..7 Ways To Reduce Blog Comment Spam
Facebook enables advertisers to target by country, state/provice, city, and metropolitan areas.
rida recently posted..Navy Bean Soup White Beans With Arugula Recipe
Exactly and now that they’ve broken 1Bn active users a month, it’s going to be even more interesting to see how they further refine their advertising. Thanks Rida!
D. Dixon recently posted..7 Ways To Reduce Blog Comment Spam
Social media has got a great potential in promoting a business. Just like traditional advertisements, social media ads also requires good monitoring and tweaking it out for targeted audience. Choosing the right type of advertisements and employing good copy writing skills will bring more clicks to advertisements.
George recently posted..Ademero Document Management Software, How It Can Help Your Business ?
Exactly! Those writing skills mean a lot and so does the graphic. FB ads are not a strategy in and of themselves. They are a part of an overall strategy. I think when people put a lot of expectations on this one vehicle, THAT’S when we get the disgruntled feelings.
Thanks George!!
D. Dixon recently posted..6 White Hat SEO Techniques You Can Do Yourself
I feal social media has some great opportunities however when I tried Facebook ads they just didn’t seem to pay off but it did give me some great exposure. I would like to hear if anyone has any good techniques that may increase conversion on this type of advertising.
Well, Chad, it looks like it did pay off because, like you said, you did get some great exposure, right. But yes, I’m hoping we’ll get some other tips and experiences from others because I think those who are on the fence, especially, would benefit from the feedback/data
D. Dixon recently posted..6 White Hat SEO Techniques You Can Do Yourself
Facebook ads is very to good for branding new products compared to newspaper / billboard ads. People are more likely to remember the ads on Facebook . Concerning post ads, do you think it is the best option ? Is promoting posts on the pages better and can create more exposure?
Maurice recently posted..How to Keep a Guy Interested in 30 Super Sexy Ways
Hate to sound like a cliche but individual results will vary but I do think they provide you with good quality exposure. Print has been on the decline for a while. It won’t go away completely, it will face significant headwinds in the near and distant future. Regarding post ads vs the others, it depends on what you’re going for. My recent run yielded some likes for my post and my page and had a strong click through for minimal cost. Sponsored ads are underutilized so you may have good results there. It depends on what you’re trying to do and how you target it.
Let us know if you have any results to share
Thanks Maurice
D. Dixon recently posted..6 White Hat SEO Techniques You Can Do Yourself
There is also a free way to get a great exposure on facebook. Just create a quiz. My friend created a fun quiz on FB and got 2,2mil likes. I think that’s great. I’ve used ads on facebook but it didn’t help me much.
Adam recently posted..To Succeed or To Fail?
Totally agree, Adam! I actually like the brain teasers as well because they get people chatting away. Good for your friend!
Hum.. interesting… actually i am kind of.. should i or shouldn’t i get an ad on fb… been like this for over a few months… thanks for your article.
Carlita recently posted..Staywell Cat Door Replacement Collar Magnets 2 Pieces from Kerbl
No problem, Carlita. Let us know if, when and how!!
D. Dixon recently posted..6 White Hat SEO Techniques You Can Do Yourself
Make post in facebook page also effective to advertise your content or product. It’s free. It perfect for newbie and experienced
julidarmaputra recently posted..Natural Remedies To Overcome Odor In Vagina
That is true but if you want to give your post a little push, ads may be a good option. Posts get pushed down and there’s no guarantee that you’ll get the eyeballs you need. Thanks!
D. Dixon recently posted..6 White Hat SEO Techniques You Can Do Yourself
well, I want to advertise on facebook but In our country there is no credit card, how can i easily pay facebook for ads?
Apna Jahanian recently posted..English handwriting practice
That is a great question, Apna. Do you have access to Paypal? They are a great way to pay for your ads if you don’t have a credit card available. You may also be able to get a co-branded debit card from Paypal as well, if you choose or you can just use them directly. Let me know if that helps!
D. Dixon recently posted..6 White Hat SEO Techniques You Can Do Yourself
Never bothered with facebook as my business has been targeting quite a small area. Were launching an online store this week i soppose now we are looking at a much larger target area face book ads may be a good idea. im quite god with google ads is facebook ads a similar format?
With FB you can target geographically down to zip code, by broad or specific interests, marital status… So it is similar to Google but with social context. If you do try, we’d love to hear what you think.
D. Dixon recently posted..6 White Hat SEO Techniques You Can Do Yourself
Starting to see the real importance of posting on FB! I sometimes don’t have the time, but I think now I will.
Thanks for the great article.
You’re welcome, Debbie. Please let us know how it’s going for you
D. Dixon recently posted..6 White Hat SEO Techniques You Can Do Yourself
Twitter: teesort
October 11, 2012 - 1:11 pm
Facebook can be beneficial for some sites. If we have targeted audience. Today most of the younsters are on Facebook so stuff related to them can get more revenue than for aged people.
Stella, you’re right about Facebook ads not being for everybody. But don’t discard the “aged” people because while the young’uns are on Facebook, the older crowd has some money to spend. You just have to find the target that’s right for you and with these ads you can choose age range. Thanks!
D. Dixon recently posted..6 White Hat SEO Techniques You Can Do Yourself
I am amazed at how easy you made it sound. With a small budget facebook adds do come in as the best way.
Andy recently posted..Fashion Facts: Choosing the Correct Lingerie for Women
Facebook ads, I think, are designed to be easy. Unfortunately, I think the misunderstanding comes from FB being unable to describe it properly. There is a lot more to it but if I can shed a little light on them and how they work, I will. Thanks Andy
D. Dixon recently posted..6 White Hat SEO Techniques You Can Do Yourself
Every medium has its uses. In any campaign you should consider your target audience. With fb its no different. Nice article btw. Brings out nice discussions.
bert recently posted..Eigen bedrijf starten? MKB Marketing geheimen voor de startende ondernemer
Hi Bert,
100% agree with you on uses and point. Thanks for the support and I am pleasantly surprised by the great feedback and discussions, myself. Cheers
I’ve had very missed results with Facebook ads – found them great for getting likes to my Facebook pages, but not so good for traffic and sales to my stores. But getting likes is a good place to start in marketing on Facebook too. I do need to experiment more with their targeting and see if I can boost my results and am planning a holiday promotion.
Lori Brown recently posted..Leopard Seduce Stiletto Pump
Hi Lori,
They haven’t been able to correlate the ads with actual sales in a way that a lot of people would like but the fact that you’re getting likes says to me that you’re getting that exposure base that could lead to sales. Like you said, it will take time but once you understand how it works for you, you can use it more. Good luck with the holiday promotion. Would love to hear your results!
Thanks
D. Dixon recently posted..6 White Hat SEO Techniques You Can Do Yourself
I like the article. My prospects are lets say you own a page 100,000 people on it you would use the paid exposure service on Facebook and market out to friends of friends getting you closer to the friend of friend ratio you had in your statistics section. That method holds ground for specific target points but, lets say i was a small business operating under name of Amar Kanwal.
I needed 1 Million facebook fans. it would not be profitable to me or page owner if they start ground up because they are only getting a percentage of exposure. lets say if it was 10 people on a page you would target 200 people. If you waited till your page hit the 10k mark, you would be targeting 20k people for near the price.
Exactly, not everyone can expect to have a page and just get 1K, 10K or even 20K just with the snap of the fingers. If you precisely target your advertising, you can expect good exposure for little cost. Thanks Amar!
D. Dixon recently posted..6 White Hat SEO Techniques You Can Do Yourself
Very good topic Dixon. In fact it couldn’t of come at a better time. I’ve been looking into using Facebook as a way to advertise, but wasn’t quite sure how to go about it. By reading the information available on their advertising set-up page you don’t get much explanation of how it works. This has been very helpful, Thank You.
I’m glad to help, Robert. I would also recommend that you read some research in the form of white papers. It really will give you valuable data and help you to know what you can expect. Thanks and let us know how it goes; I would love some other data and feedback
D. Dixon recently posted..6 White Hat SEO Techniques You Can Do Yourself
Twitter: blognames
October 15, 2012 - 2:09 pm
Facebook ads are effective only if you have website with quality of information. Otherwise, people open you website once and never come back again.
suraj recently posted..How to Add Emoticons and Smileys on Facebook Comments and status
Of course, you want quality content regardless of whether you’re running FB ads or not as a rule. So you are absolutely right about that
Thanks
D. Dixon recently posted..6 White Hat SEO Techniques You Can Do Yourself
Considering the usage of the social networks, particularly, Facebook, it gifts back super exposure to your website, as you have also said so. I’m an addictive user of Facebook, though, I wasn’t aware of the types of Ads you’ve mentioned. Secondly, there you what receive targeted audience, surely, a green signal for your website.
Exactly! I’m an regular user myself (and am addicted to Words With Friends) and have become more aware of the social ad vehicles. I think those ads can generate great exposure with the right combo of targets, ads, and content.
D. Dixon recently posted..6 White Hat SEO Techniques You Can Do Yourself
facebook ads are cheap plus they are good at targeting people of particular age groups ( in my view more related to fashion or food websites are most popular)as for the others people might visit once but dont generally come back if there is a no quality information. every type of advertising works and afterall its facebook so yeah great article on exposure !:)
Prateek recently posted..Complete Review of LG Optimus G
Thanks, Prateek and agreed! Quality is key and we’re definitely seeing more people come to that realization.
D. Dixon recently posted..6 White Hat SEO Techniques You Can Do Yourself