Latest posts by Tim Dini (see all)
- 10 Ways to Build Business Leads with Social Media Marketing - November 30, 2011
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Using Social Media Marketing for Lead Generation
According to the Brafton marketing company, close to 75% of companies who have established a presence on social media sites have been able to build business leads with social media marketing. In fact, companies who use this marketing tactic have seen a 50% increase in new business relationships as a result of these leads. To put social media marketing to use for your company, consider the following ten tips for building leads through online networking.
1. Utilize More Than One Network
There are a variety of different options available for you to build business leads with social media marketing. These include Facebook, Twitter, YouTube, LinkedIn, Slideshare, Blogger, Yelp, Eventful, and many more. While it is unlikely that you would be able to invest in all of these different venues, it is advisable to join more than one, in order to establish the most visible online presence.
2. Create Brand Image
When you have a solid grasp of your own brand identity, and can convey that image online through social media marketing tactics, you will be better able to locate and draw in those companies that share similar goals and outlooks. It will also help you filter through the many companies that would not necessarily be the best lead to pursue. Establishing a clear business plan and outlining your company goals can help optimize your brand strategy.
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3. Conduct Market Research
The ability to identify a target demographic and consumer identity can also help you find leads through social media marketing. You will have a better chance of establishing new partnerships with other businesses if you can identify your own customers, and demonstrate your engagement with this consumer base through the use of social media sites.
4. Update Frequently
Potential customers and potential business leads will have a better sense of your identity and popularity if you frequently update your social media profiles. Hiring a social media marketing director or outsourcing to a social media marketing service to manage these updates can ensure that all information is current and relevant.
5. Use Social Media Marketing to Promote Events
Posting information about upcoming marketing and promotional events is a great way to build business leads with social media marketing, as it will draw in both new customers as well
6. Optimize Sites for Web Searches
The same Brafton study that demonstrated the effectiveness of social media marketing in establishing business leads also indicated the importance of using SEO technology when creating your company sites. In other words, you should make sure to use optimal keywords throughout your sites in order to ensure that your pages show up right away after a Google search.
7. Use Video Marketing
Embedding marketing videos into your company website or uploading them to YouTube (or, for better results, doing both of these things), is also a great way to build business leads. This is especially true if the video is also search engine optimized, since this will ensure that a large number of customers and professionals will see the film.
8. Locate the Best Customers
Social media sites are also a great way for you to determine who your best customers are, and use that to gain additional business leads. Who posts frequently to your social networking profiles? Who comments on blog posts? Who makes frequent online purchases? These will be the individuals who will be most likely to provide positive feedback and spread the word about your company, so make sure to maintain their loyalty and contact them when necessary as part of your social media marketing efforts.
9. Post and Answer Questions on LinkedIn
LinkedIn can help you establish lucrative business connections and find great leads, but only if your company remains visible and establishes as many links as possible. Posting to LinkedIn Q&A boards on a regular basis can help your business make the most of LinkedIn’s online networking opportunities.
10. Use an Appropriate Tone
Tone plays an integral role in generating business leads through social media marketing. For example, it is important that potential customers feel they are engaging with another human being on a social networking site, not a large corporation. Maintaining a friendly and engaging tone in social media interactions will give potential customers a positive impression.
Social Media Marketing Connections Work
Putting these ideas to use can help you build business leads with social media marketing. Whether you are looking for leads that would generate more customers or those that will help you form partnerships with other companies, social media marketing is one of the best ways to connect with consumers, business partners, and investors alike.
