Latest posts by Matthew Keegan (see all)
- 8 SEO Tips For Every Business - January 28, 2013
- 7 Smart Online Shopping Tips - December 22, 2012
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Search engine optimization or SEO is a fact of life. Your SEO efforts must be clear, concise and practiced constantly. Site owners that have a handle on all things SEO will succeed with what they do and provide a winning website that gets more visitors, attracts interested customers and can convert some of these customers to sales.
You can put eight SEO tips into practice today including the following:
1. Content generation. There is no way getting around this step — your website needs content, plenty of it and that information should be accurate, fresh and interesting. For small business operators, content generation can be an all-consuming process, but one that can be carefully managed to yield excellent results.
Your choices here are to write the content yourself, have one of your workers write it for you or get your content from a third-party source. Let’s cut to the chase here and look at third-party sources — you can pay a freelancer, use a free content site or do both. Chances are you will do both, choosing to pay for some content while welcoming guest bloggers to add their material to your site. Set a standard for web content on your site, that is articles that are of a certain length, cover a specific subject and link to relevant sources.
2. Social media utilization. Never underestimate the importance of social media. Twitter, Facebook, Stumbleupon, MySpace, Delicious, Digg, Reddit and LinkedIn are just a few of the sites out there.
You won’t use every site, but the most essential ones are Facebook, Twitter and LinkedIn. Create accounts with all three, write your profiles and link to your website. You can automate some of your actions such as your tweets and Facebook updates, but you will need to set aside a portion of your day to work on these directly. Consider hiring a virtual assistant to help you out with certain tasks including updates, tracking your social media influence and monitoring feedback such as on your blog.
3. Local search participation. Quite easily, your SEO efforts can take you far and wide, but what if your customers are mostly local? What good is all the work that you do if they are not finding out about your business? This is where local search participation comes in.
With local search, you need to optimize your site for local customers. For instance if you operate a local gardening shop in Raleigh, then using words such as Raleigh garden shop, Raleigh garden help and Raleigh garden store can help your cause. You will also want to get local reviews through Yelp and similar sites, by asking your customers to provide that information on your behalf. Take care not to game reviews here — welcome honest feedback including negative information.
4. Keyword relevancy. We touched on keyword relevancy in our third point, but there is more that you can look at here. Whether your business is locally focused, or has a national or international reach, you must take steps to understand what keywords are right for your business.
Using the Google Keyword Tool is a great place for you to start. For instance, with the “garden shop” keywords mentioned earlier, you could plug these keywords in and through Google’s tool learn how much competition there are for certain keyword ideas including global monthly search and local monthly searches. Choose the words that are right for your business.
5. Mobile device optimization. Mobile devices are here to stay. Indeed, we will soon reach a point where people are conducting the majority of their search with a tablet or a smart phone, as personal computer usage diminishes.
Optimizing your website for mobile home users is essential. Pages that are not optimized may not show up on such devices or may be rendered incorrectly. Optimizing on your own can be expensive, but you can instead use content management system themes to do the work for you. Here, you would make use of WordPress, Plone, Joomla or Drupal as your CMS and purchase a theme or download a plugin to use instead. Let someone else do the hard work for you!
6. Web design amplification. Related to the fifth point is the design of your website. Mobile device compatibility is important for the reasons given. But, your site may not be usable in other ways too.
Your site’s theme should be clean, easy to navigate and load quickly. Your pages should offer a clean hierarchy with sub-pages pointing to main pages and all links working and easy to follow. Avoid sidebar clutter and never link out to bad neighborhoods.
7. Link execution. Every person seeking SEO enhancement must have a clear strategy for inbound, outbound and internal linking. The Internet is the world wide web — the way that sites connect with each other is important if you want your information to be easily found.
Seek inbound links by writing articles, issuing press releases or being quoted on other websites. Offer outbound links by quoting other websites or referring your readers to third party sites for more information. Link to your older articles and check your links to ensure that none are broken.
8. Web analysis formulation. You need to be a student of your website. That means using a good analysis tool such as Google Analytics to measure your site’s performance.
Google Analytics is easy to install and the code is typically placed in your site’s header or via a plugin if you use WordPress. This tool can help you set and gauge your visitor goals, analyze your data, track your advertising campaigns and handle advanced features such as tracking traffic variations, employing scripts and monitoring your profiles. Whatever tool that you choose to use, find one that you are comfortable with and use it regularly.
SEO Considerations
SEO management is no small matter, something that many business owners realize that they cannot handle by themselves or simply prefer to outsource. If you choose to work with an SEO professional, ask that individual for details about what the company has to offer. You will also want to obtain at least three references and contact these people to learn what the company did for them.
If you find a professional that you like, insist on signing a short-term contract before agreeing to a long-term commitment. You will want to carefully evaluate the best SEO companies to obtain the plan that is right for you.
![DiTesco of IBlogZone the SEO Guru Who Helps You Succeed Online [Featured Blogger]](http://cdn.comluv.com/wp-content/uploads/2013/04/Ditesco.jpg)
Twitter: HadleyHodgson
We’ve started getting into mobile SEO because you really can’t ignnore the time people spend on their phones these days.
Hadley recently posted..ALLMI
Twitter: googlai
Yes Hadley ! Its right way to get lots of traffic through mobile version. There are 70 – 80 people hive been connected with mobile network and they also have been connecting with GPRS or mobile internet. Therefore, people are entering into palmtop and mobile version helps to the visitors for quick open the site. Mobible, tablet, fablet etc have been being essential acciseries in human life.
Googma Sansar recently posted..7 Ways to Write Quality Content to Your Site
Twitter: Techblowup
This is true, almost every people spend all their time in mobile. So we should work on mobile SEO. This is really great.
Prakash recently posted..Best Media Player for Android | Video and Music Player for Android
Twitter: mattkeegan
Hadley, mobile certainly changes everything. Between mobile and tablets, the way that we approach online connectivity is far different than it was just two or three years ago. These changes will really keep you on your toes!
Matt Keegan recently posted..7 Ways to Save Money on Home Insurance
Twitter: jksingh99
Hi Matt,
I guess, a common thread which runs through most of the points is that for everything to be executed, one would need extra hands. The posts can be automated but they would need the personal care of a human to actually promote it.
It seems that for newbies and people who’re still struggling, they would have to spend and invest a lot of time into their websites if they really want to see it grow to greater heights.
Regards.
Jay
Jay recently posted..10 Things To Stop Doing To Yourself To Enjoy Life
Twitter: mattkeegan
Jay, this is a lot for one person to tackle, But, it is also something that distinguished the average blogger from the rabid devotee. I believe taking the approach that a blog is always “a work in progress” is the most sensible one here. That way, the blogger is always on his toes, working to make the changes necessary to improve his site. Asking for help along the way can’t hurt either.
Matt Keegan recently posted..7 Ways to Save Money on Home Insurance
Twitter: It_Freelancing
Nice points Matt,
I think local seo is really important, and local seo is also takes less time.
Pankaj recently posted..MLM Software India
Twitter: mattkeegan
Pankaj, local SEO is easier and cheaper. This option applies best to websites with a very local audience.
Matt Keegan recently posted..7 Ways to Save Money on Home Insurance
Twitter: tricky_techno
Wow…great tips..I am sure by using this tips we can make our blog very good in Google.
Mohit recently posted..Temple Run 2 Hits Android Market
Twitter: krimfuk22
Yeah you are right, we can use these awesome tips to rank our business blogs very well in search engines.
Krishna Parmar recently posted..BSNL 2G & 3G Data Plans (GPRS & Internet Packs) 2013
Twitter: tricky_techno
I have started using these tips and will share my experience too.
Mohit Rajwani recently posted..TricksTreat Launching Post
The world is really going and growing mobile, many people visit and search the internet using their mobile site, and i think the idea of mobile optimization matters
Donatus recently posted..Top Factor To Consider While Choosing an Antivirus Software
These are some great tips for local business and affiliate marketing
Andrew Jenkins recently posted..Pressure Washing Tips & Tricks
Twitter: techtushar
Make the size of website very light so that the page could load faster on slow Internet connection too. It is another way of optimization.
Twitter: mattkeegan
Tushar, I’m guessing that by “making it light” is that you limit the number of WordPress plugins used. I’m in agreement with that as I have found that going only with the essential plugins is necessary especially if you have an excellent theme that is already SEO-friendly. Load times are a big factor for user experience as well as for search engine optimization.
Matt Keegan recently posted..7 Ways to Save Money on Home Insurance
Twitter: turtlers_com
still this will always be the best way to get searchresults even when we are not marketing guest posting and even when we are not atol posting !;)
harshi recently posted..Water Proof Phone Xperia Z also Pool Proof
Twitter: MarkMorphew
Hi Matt,
That really is a great article, clear no BS points that everyone should implement. I’ve bookmarked this for future reference.
Cheers,
Mark
Mark Morphew recently posted..Shopify
Twitter: seojus1
Hi Matt,
Nice breakdown of tips. SEO is extremely important in today’s game of internet strategies. If you don’t implement it, your competitor sure will. Gotta stay ahead of the game!
Justin Musiker recently posted..Do Backlinks Have To Be From A Relevant Site
Twitter: mattkeegan
Thanks, Mark. I try to keep my BS levels to a minimum. Besides, its more difficult to fool people these days!
Matt Keegan recently posted..7 Ways to Save Money on Home Insurance
SEO is best when you do it yourself, all the work from content generation to link building and other things in between.
Good Tips. Thanks for the share.
Anurag recently posted..SEO Tips For Beginners – Kickstart Your Search Engine Traffic NOW
Twitter: @rich_amor
I’ve done all the tips above, but my ranks could not keep up. What should I do next?
Rich Amor recently posted..Cara menghilangkan bekas jerawat: Testimoni Hariez
Twitter: pathaderavi
Mobile and Tablets are very Important Devices which can run Huge traffic and about Local Search Engine Participation, I guess one should Target Local audience First and then Global
Ravi recently posted..Basic Methods to Find Blogs for Commenting
Twitter: fred_henning
Correct you are, Matt, “A blog is always a work in progress.â€
I review mine regularly. SEO tweaking, adding scheduled content, text editing, changing images/videos, yup, it’s a bit of work. But it keeps things interesting for the visitors.
Thanks,
Fred
Fred Henning recently posted..Four Best Principles that Secure Success
Twitter: https://twitter.com/SoCalMobileAuto
Great post. Love the tips. I know them but need to be reminded from time to time. If any of you are gurus I could use some help with my blog. It needs a little help.
Thanks for the great post.
Joe S. recently posted..Is the Black Plastic Trim on Your Car Fading?
Twitter: prettycoolpics
Wow these are some great SEO tips. All bang on target. Do think on site optimization is as critical as off site ?
Jyotsna recently posted..Online Interior Design Tip # 2 – How to Design Your Dream Den !
Twitter: blogsbits
Very useful SEO tips. I suggest every new blogger or a business firm that want to drive more traffic to his website must practice these 8 tips. Especially Keyword play the most important role for the development of a business so must consider this face.
However nice tips and very useful for every one.
Translating to mobile is so important. That’s where social media can help you out. Your presence on a platform that already translates well to mobile devices can save you time.
Robert Koenig recently posted..Accidental Brazil Nightclub Fire Kills 200+
Going mobile is a HUGE deal. I saw my mobile ranking shoot through the roof once I went mobile.
This is really good information.
Thanks!
J. Seals recently posted..How Often Should I Wax My Car???
Twitter: googlai
Hi Matt!
Thank you for your pragmatic SEO tips. There is no doubt that all above tricks are equally valuable for a business who wants to achieve their goals through online marketing. They should focus on social interaction and building public profile to gain support from other highly reputed site. Another important think should be keep in mind that expose the quality to assures visitors and customers.
Twitter: SwaranSoftIndia
Great Tips, Now i am going to follow these steps, lets see what happens, hoping better for my site.
Rakesh Kumar recently posted..SwaranSoft – IT Services | Enterprise Solutions | Business Technology Consulting
Twitter: BlazingMinds
Great tips there Matt, I’ve been doing all these with my blog since I started it nearly 5 years ago they’ve all paid off. I recommend everyone who is serious about their website to set aside the time to implement all your key tips
Karen recently posted..Have You Ever Googled Yourself? Were You Surprised With The Results?
Twitter: mattkeegan
It is almost hard to believe that personal computers may one day become something of the past. Tablets, smart phones and other mobile devices will dominate and webmasters will find ways to adjust or they will get out or get pushed out of the game. For now, we optimize with the tools that we have and with what we know. Change is everywhere!
Matt Keegan recently posted..7 Ways to Save Money on Home Insurance
Twitter: Praveen_Bhrdwaj
I like all these tips. A good content is always a key. Another thing which i would like to add is that your post URL must match with your post. Believe it or not, but it has always helped me.
Praveen Bhardwaj recently posted..Bebo with Serial Kisser
I agree with you content is the king , if your website does not has fresh or informative content then it would be very difficult to promote your business. The tips you mentioned are very useful for promoting any business in a useful manner.
Twitter: ArdivJauhari
Great tips Matthew! I’ve only recently started implementing some of these techniques and finally I’m starting to see significant traffic coming over to my site. Trust me guys, these stuff works!
Ardiv Jauhari recently posted..What Is Capitalism In Business And Why I Choose To Be A Capitalist
Twitter: techtapper
I understand that locally search optimization playsm an important role and now a days mobile sites are just main things of SEo
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Twitter: internetdreamof
Keyword research needs to be very smart and incredible if you are going to succeed in SEO.
It is all about quality in today’s SEO!
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I have found links to be a huge factor…. links that provide visitors and seo value.
Twitter: postboxesuk
Post fresh, post often. Never let it be said that updating a website often doesn’t bring its own seo benefits. Yes it is time consuming, but the rewards are significant and achievable. But make sure your site has great content first. No point getting there, only to forget why.
Hello Dear
what a amazing post, your all points are great but i think your first point is very necessary for your business, content generations is must for your site, thanks for the sharing me
Good points ! SEO is extremely important in today’s game of internet strategies. There is no doubt that all above tricks are equally valuable for a business who wants to achieve their goals through online marketing.
Taswir Haider recently posted..How to Make Money on Facebook?
Twitter: bchiru
hi Matt,
Great post,,
All tips you have mentioned in the post are really helpful for new SEO bies.as they have stand on SEO market..
Keep posting..
chiru recently posted..Android app to sell or buy anything – OLX Free classifieds
Twitter: QuadSpar
Hello Matthew,
I agree with the points mentioned above specially your lines about mobiles optimization because the way internet is growing it will be a big milestone.
Will love the read more from you.
Hursh recently posted..6 Factors to Consider Before Choosing a Web Hosting Company
Hello,
first I have to say: Nice article! I like people, that want to help others with their experience and knowledge.
But on the latest SEO-articles around the web, I’m missing tips for optimizing a natural corporate design. Seems pretty hard for me, to get a nearly static, cms-based website ranked in the google list.
What keyword-optimizing belongs to: My best, personally experience was, to get a corporate design up in the google list, by frequently updating my blog with articles. But on a clients website, it’s pretty hard to do.
I got my best results with this page: http://www.createch-web.de
Both of them are corporate designs.
Anyway… sorry for my english.
Thanks for reading and responding!
Steve Corp recently posted..WordPress: Schutz vor Hackern
Particularly agree with pt # 5. It amazes me, to say the least, when I see big, established blogs NOT have mobile/cellular-friendly version of their blogs. All it takes is a simple installation of a free plugin, and you’ll instantly make your content mobile-friendly – something which has become essential in this day and age, especially with the growing number of smartphones and tablets!
Thanks for sharing these tips, especially for citing that it’s also important to consider how you manage your outbound links.
nelnel recently posted..Apartments in Warsaw
Twitter: smbizdoitbetter
Great points covered here! Every business owner should spend their time running their business, not researching SEO. This is the type of list every entrepreneur should have available to them. Thanks!
SEO is very important in internet marketing. I think unique content and simple site design brings traffic to our site.Website design should be easy to navigate and understand.We should focus on keyword relevancy .Some excellent suggestion
Helen Wright recently posted..Home
Twitter: techupdatesorg
Mobile Design is the best thing to consider. Today 40% Of Internet users making use of Mobile-Tablets to surf. So its vital to make your website Mobile Friendly .
Narender Chopra recently posted..Google Won’t Ban Your Adsense Account Now – A Rumor ?
Such a Nice point… SEO Search Engine Optimization is a most important work today… and his improvement with mobile? Great…! Such a nice and great thought… carry on it
Nauman Ahmad recently posted..How Can WebizMALL Help?
Twitter: nextfly
Mobile optimization is critical these days. Right now mobile is taking huge strides forward and in the next few years I believe it will be THE go-to device for all things communication. Buh-bye bulky desktops.
Great post. But can you tell me tips for how to get web development leads?. Thanks for sharing useful information….
Twitter: TouchPointD
Excellent tips here, Matthew, especially that last one. Everybody (or every company) needs to be a student of their own website. They should keep studying it and learning more about SEO and apply what they learn. So many do not do this, so it’s a great opportunity to get ahead of the competition.
Very good points Matthew! Mobile Designing is Key with the advance technology.
Twitter: prabhatrayal
good tips. social media is one of the most powerful way to promote our blog. it also helps in SEO. if we utilize it we will definitely get good exposure as well as help in SEO
prabhat recently posted..HTC Butterfly Price in India, Release Date and Specifications/Features
Twitter: Freebeewall
I am just trying to learn some SEO techniques, so far as my site is fairly new, i am still building from the Social Media, and some commenting as im doing here really. I still have alot to learn though, and posts like this are most def helping me, thanks =)
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Great Post! I have adopted all these things in doing SEO and experiencing a good result, the only thing I should have to concentrate now on mobile marketing, I don’t want to be left behind.
jamie recently posted..Important Ethics in Internet Marketing
Twitter: infowaygraphic
Thanks for sharing this wonderful post. Certainly the rising volume of Mobile devices has also triggered the rise in data consumption, which is all set to witness a continuing surge throughout 2013. In the previous year, the data consumption among each Smartphone user in the U.S.A witnessed a rise by 80 %. Most recently, Cisco predicted around 78% compounded annual growth on the consumption of mobile data globally in the coming five years. Moreover, the year 2013 is also set to witness more communication, entertainment, service, and commerce industry to be dependent on wireless services.
Twitter: WerryAdnan
8 tips above are absolutely great. In this generation, social media utilization are the most important thing. In order to make great impact in marketing, social media now playing great role. Every business need concern about social media campaign to get great results.
thanks matthew for share this great information
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Twitter: Kathy_Robinson
Excellent points. I know I need to do more with social media but finding the time is my problem at the moment. I can’t afford to outsource anything yet, I’m not making a profit from my work. However I will be profitable soon and then I’ll fly! I’m just optimizing my sites for mobile at this late stage!
Kathy Robinson recently posted..The Vlogging Journey Is Only Stop So Far
You mentioned inbound, outbound link. Is it good to post link on those “nofollow’ blog?
Joe Lee recently posted..3 Ways To Build Self Confidence From Within
Twitter: MrTsapsuy
These are very helpful tips, especially the one about mobile devices, which many of us usually neglect. Thank you very much.
Nikki Mendz recently posted.."Maalaala Mo Kaya" February 2 2013 – Erich Gonzales | GRACE POE
appreciate your points on SEO as SEO is really a time taking process your tips are too worthy and act as a perfect manual for starting SEO
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Great Tips, Now i am going to follow these steps, lets see what happens, hoping better for my site.
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Twitter: asimnawaz0842
Surely going to share these with others for a better SEO results. Your SEO tips are really practicle.
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Twitter: theunixwiki
Mobile and tablet technology got revolution nowadays in each areas. People don’t have time to sit in front of laptop all the time. It’s very easy to use and manage your business marketing/reporting through smart devices. These SEO tips would surely help people to market their product/service in a better way.
prashant recently posted..How to Install Solaris OS in Guest Domain in LDOMs
Twitter: surajramnani
Those are some great tips..In an age of the Ipads and tablets..the computers are soon going to be obsolete soon.Its better to slowly start optimizing the websites for a good experience within the handheld devices..
Suraj recently posted..Amazing Spiderman for WII U to release March 5
SEO is best when you do it yourself, all the work from content generation to link building and other things in between.
Good Tips. Thanks for the share matt.
Syazrin Rayhan recently posted..Cara menghilangkan jerawat melalui pemakanan
Regarding the mention of social media – Facebook, Twitter, LinkedIn, for SEO. I am not a very social person, so I am trying to utilize these three more, but has been very difficult for me, as I like to remain private. With that said, I guess I will have to use these more to promote my websites! But, it may take some time! As for the rest of the tips – I am all for it 100%.
Hi Matthew Keegan ,
Great tips ! The only other bigger tip I would add is QDF, a step for fresh content to keep that quality score up. Everything here is a great addition to any SEO campaign.
Twitter: Techblowup
Great SEO tips for every business. We should apply these tips on our business for getting good results. Nice post. Thanks for sharing these types of tips. These are really helpful.
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Twitter: mchhimwal
SEO is the huge matter.It is as vast as it is very difficult to know completely.Nice tips for SEO. Ya all of these are must.The main part of SEO is choosing s proper keyword and making a proper density of it throughout the content.Thanks for sharing these nice tips with us.
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Hey Matthew,
Nice post and Thanks for sharing these important tips with us. Yes, social media utilization, local search and mobile device optimization really an important factor for SEO and I will surely gonna apply these tips on my blog.
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