When Less Costs More A Quick Guide To Outsourcing For New Marketers

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Bruce Stevens specializes in reviewing products that we use daily. Noticing that there is a need for impartial and accurate information, Hubzz, was born, a comprehensive website, where opinions on items as diverse as Commercial Blenders to Weber smokers are presented, all that he has personally used or has done extensive research on.
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bstevens
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If you’re new to internet marketing you might be just a tad overwhelmed. It all started with a great idea…your idea, and now you have an appreciation for all that is required to successfully launch an internet enterprise.

You have an appreciation but if you’re like most people, you don’t have sufficient knowledge and experience to open up a viable business and start seeing sales roll in. It’s going to take time and it’s going to take persistence on your part. The more you know about the business, the more experience you have testing ideas the closer you are to success.

But there’s a way to speed up that process.

What you don’t know can’t hurt you unless”¦

Lets face it, not everyone who jumps into this business is a skilled website developer or designer, few if any have a strong working knowledge of SEO, some can’t string two sentences together much less create compelling and engaging content. What most new people to internet marketing do have is a strong entrepreneurial spirit and at least a basic knowledge of marketing.

So how do you overcome for your shortcomings?

Well you have two choices. You can put off launching that camping tent site or online piano lesson website or whatever your passion is and spend the time (and money) to learn all of the skills required and quite frankly that may take years to become completely proficient. Or you can outsource those functions that you’re not comfortable with.

Done correctly, outsourcing is the fastest and most efficient method to get your business up and running. If you don’t have the skill, tools or time to perform a task you can find someone else to do it for you.

What you don’t know can be purchased, but buyers beware.

New roof for half the price

Outsourcing makes an incredible amount of sense in today’s economic environment particularly for small businesses that don’t want, nor can afford, new employees. Freelance contractors can be found for virtually any business task from accounting, to web design to telemarketing and usually at competitive rates.

But like all businesses, not all freelance contractors are equal.

Let me share a quick story with you to illustrate what I mean.

I was sitting on my deck one day when a chap approached me and proposed that he should fix the damage on my roof. He was kind of down and out explaining that he was a roofer but had not worked in over 3 months and he really needed the job and would give me a smoking hot price.

Well in fact my roof did need to be replaced and I had shopped around and found the going price was about $4,000. This chap was offering to do the job for $1,500 or 65% less than I would have to pay a local contractor. He gave me references which I checked out and then awarded him the project.

On the first day he advised me that he would need an advance as he didn’t have gas for his truck. I gave him $100.

He worked for about a half day and then advised me that he had a sore back (he was out of shape from not working) and that he would have to take a couple of days off to heal.

When he showed up three days later he again needed an advance and I reluctantly gave it to him. He worked the day and then disappeared. I was able to contact him by phone and advised him that I was

leaving for a week and wanted the job done by the time I returned. I further advised him there would be no more payment until the project was completed.

This can’t be happening to me….

Upon returning from a relaxing week of vacation I pulled into my drive, looked up at the roof, and discovered that absolutely nothing had been done. Goodbye relaxed vacation feeling hello frustration and disappointment.

Eventually he did show up and he completed the job. And the job was perfect. He actually was a talented roofer but he was a horrible service provider.

Now take a moment and think if my roof was my “business”. It needed repairs and it got repaired for relatively next to nothing. However it took much longer than planned, my contractor was non-responsive, my personal frustration was through the roof so to speak and if my roof was a “business” it wouldn’t have been making me sales during the extended amount of time that it took to get the repair done.

Cheap outsourcing can be very expensive

Now my roof experience was a personal inconvenience but had that roof been my business my $1500 “deal” could have cost me much more in lost business.

There are thousands of highly qualified, professional freelance contractors available. Unfortunately there are tens of thousands of freelancers that aren’t so professional but usually are incredibly cheap. If you decide to use an out sourcing service based principally on price then you could very well experience your own “fix the roof” scenario.

That’s not to say that you absolutely will. There is some incredible technical talent available from freelancers who live in countries where the cost of living is a fraction of yours. But even in these cases if the contractor is not fluent in English your project may be delayed or flawed simply because of communication problems.

A quick guide to trouble free outsourcing

Quite frankly I learned the challenges associated with outsourcing when I used freelance contractors for my online business which was well before my “roof repair” experience. Why I didn’t apply the lessons I learned online to my offline life I’ll never know.

But to help you avoid some of the potential pitfalls of outsourcing projects, here’s a quick “to do” list:

  • Get specific. Know exactly what you want done. Don’t use generalities that leave interpretation open. Write a detailed job description in your posting. Insufficient information about a job often will be viewed as a “red flag” by professional contractors and they will pass on the job.
  • Pre-Award communication. Once you’ve decided on a contractor communicate by email or telephone before you actually award the project. Doing this allows you to see how fast they respond to your message, if they have a grasp for what you want done and let’s you know if there are going to be language problems.
  • Monitor progress. On larger projects set milestones for the completion of certain tasks and tie payment for that task to the milestone. This provides a financial motive to complete the work on time and lets you see the quality of the work as it progresses.
  • Pay on time. The contractor is not the only person building a reputation; you as a buyer are as well. Nothing says “good buyer to work for” more than timely payment for work done.

Done right outsourcing can really boost your business and it doesn’t matter what your business is. You can have a photography website promoting infrared cameras or an outdoor adventure site featuring the best family tent for camping. It simply doesn’t matter. What does matter is if you don’t have the talent, tools or time to do a task then it’s not going to get done unless you outsource a pro to do it. 

Comments


  1. Twitter:
    Very well said.Outsourcing is very cheaper now days with feverr & other such services ,but still quality outsourcers which can be relied for handling complex tasks at reasonable costs are still rare to be discoverd
    Shubham recently posted..What is the Difference between Cookie and Session in PHP or Any languageMy Profile


  2. Twitter:
    You get what you pay for ;) Awesome lesson for marketers.

    Thanks!
    Ryan Biddulph recently posted..1 Minute Video: The Most Difficult Money LessonMy Profile


  3. Twitter:
    Hello Stevens ,
    I am agreed with your points . Outsourcing is very useful and helpful now a days for growing business . Also you have many options so due to competition you can get the best among all. Great article.
    Thanks for sharing

    Regrads
    Ritul Gangwar
    Ritul Gangwar recently posted..Best Features Of VLC Media PlayerMy Profile

  4. Hi,
    Actually Outsourcing is helpful for only those who are generating decent amount . A company or firm who had just started business can’t rely on outsourcing . Once they are stabilize then it is useful. Anyway thanks for this lovely article.

    Regrads


  5. Twitter:
    Awesome point , Outsourcing is very useful for new company to online world.

  6. It just so happens that I’ve been contemplating outsourcing my SOE, as I don’t think I’m doing it right but the question how do I go about finding someone and how much should I be expecting to pay on average? I have no idea what is reasonable, what’s too expensive or what’s too cheap.
    Angel recently posted..How to add meaningful touches to a baby’s nurseryMy Profile

  7. Satish Kumar Ithamsetty says:

    Yes, outsourcing is very important for new bloggers Mr.Bruce Stevens. your quick guide is informative. thank you for your simple shoot article.

  8. Long time ago, I was hug an idea for a business online on the internet, I don’t know how I can start this when I don’t know about anything expect business idea. I’m just a programmer and I get started with project for myself. No ways, no knowledge about SEO and more, then I spend 8 months to research anything needed on the project, and for now It can stable. So if you have an idea, please do it with all your efforts.


  9. Twitter:
    Marketers nowadays evolved, people start invest more and more money into online journeys,
    some are successful some end up like “just another waste”.

    Freelance boards, well I know some and these are the best from the market, I’m talking about Guru, Elance, Freelancer, oDesk. all big boys, really recommend to everyone.
    I. C. Daniel recently posted..Where to Sell my Professional Photos to Earn Money?My Profile


  10. Twitter:
    Agree with you.Outsourcing has become a worldwide phenomenon but still their is more to it as not all the services are top class.
    James Frost recently posted..Apply For Senior Officer In Southeast Bank limitedMy Profile

  11. Hi Bruce, I couldn’t agree more that cheap outsourcing can be expensive. We get many clients who have often spent thousands on budget development services overseas and come to us to redo their projects from scratch. Differing expectations of quality, language barriers and cultural differences can add up to turn a relatively challenging project into a total nightmare!

  12. Sharanyan Sharma says:

    Excellent Point Steven, especially the pricing strategy was simply superb :)


  13. Twitter:
    Hello Bruce,

    Outsourcing can sure be a great idea especially to new businesses and old establishments looking to minimize overhead. However, it is my experience that when you contact someone for such a job, be willing be pay well, especially if you want a great job.

    I was recently contacted by another blogger who wanted content for his site but had no time or passion for it. It was however very sad that he proposed to pay just $5 for a 1000 word article…I advised him to check out the cheap outsourcing sites out there. Who knows? He may just be lucky!

    What is the logic here? Oursource, but pay well…money is a damn great motivation!

    Always,
    Terungwa
    Akaahan Terungwa recently posted..LIVING THE INTERNET LIFESTYLE: 3 THINGS YOU SHOULDN’T MISSMy Profile

  14. Nice post on outsourcing.
    I am a freelancer at odesk, but now I have got more knowledge on freelancing tasks. These jobs are now a days more popular, but, I think, one must should have a clear conception on freelancing.


  15. Twitter:
    Great Share Bruce,

    I think if a business is looking for outsourcing, then they should look locally first. Local outsources understand the culture and the nuances of language that an off-shore outsource might miss. Outsourcing when done smartly, it grows your bottom line faster than you ever imagined and is a powerful business trend and a powerful business tool.
    Worli recently posted..How to Interpret Your Email AnalyticsMy Profile


  16. Twitter:
    Well, you have given one nice post about the out-sourcing thing. Fantastic guide.
    Frank Joseph recently posted..WhatsApp for PC or WhatsApp for Computer DownloadMy Profile

  17. Outsourcing is certainly not easy. Most people are not serious and if they’re not in a brick and mortar office they have a tendency to slack. Even worse, while managing workers over the internet has advantages it also has some pretty horrible disadvantages.
    Andy Kent recently posted..Blue Jasmine – A Movie Worth WatchingMy Profile

  18. Excellent points. Working online similar to having a business on the high street or an office. The only difference is that you cannot see the person you are doing business with face to face most of the time. This can be overcomed with Skype, so use it to know your contractors. And always check references. I wouldn’t mind explaining and guiding a newbie if he/she is willing to learn as well. After all, everyone has got to start from somewhere.


  19. Twitter:
    Yes, absolutely, internet marketing is very easy these day specially from countries like India or Bangladesh. I heard once an employee outsourced all his company work. That was epic.
    Ansh Gupta recently posted..13 Best WordPress Coupon Themes & PluginsMy Profile


  20. Twitter:
    Hey Bruce,
    Nice post and Thanks for sharing this post with us. Outsourcing is really very helpful and useful these days. Yes, these days many people are using internet marketing.
    Sudipto recently posted..Best Android Phone Under 20000My Profile


  21. Twitter:
    Thanks for some excellent point of views. Outsourcing is all about Skill Selling. Whatever skill a worker have, they sell it through outsourcing marketplaces. Nowadays Outsourcing has become a global trend but world still seek for quality worker.
    somon recently posted..Retrica for pc or Windows 8, 7 & XP computerMy Profile


  22. Twitter:
    I like this one, trouble free outsourcing is always best for anything, great method if you ask me. Nice post.
    J. Wright recently posted..Too Much Whey Protein Can Lead to This…My Profile

  23. Ashwin singh says:

    Awesome lesson for email marketing . You get what you give. So nice post


  24. Twitter:
    really great guidance to Outsourcing for New Marketers.
    Thanks for sharing such a great guidance.it help me.
    keep sharing it.
    Riya Khurana recently posted..Galaxy note 4 Vs Galaxy note 3 – A Comparison ReviewMy Profile


  25. Twitter:
    Awesome piece of information. I would love to read more from you
    Thanks
    Keep up the good work
    Ashi recently posted..Instagram to Fix the Photo Hiding BugMy Profile


  26. Twitter:
    Nice article and thanks for sharing this great info with us. All the points are nice.
    Prakash recently posted..Bluestacks Offline Installer for Windows 7/8/XP/ MAC/ PC Download FreeMy Profile

  27. Very true. You get what you pay for.
    Instead of cheap outsourcing (which will result in higher maintenance cost), it is better to do quality outsourcing which lasts for a longer time period, even though it might be a little expensive.
    Lalina recently posted..Best Installous AlternativesMy Profile

  28. Outsourcing has been really the best option now a days, but still of been from a country where people are doing more work like this, that the quality effects a lot. Here in Philippines you can find people working from 2$ to max working per hour rate, but no experienced guy is doing for 2$.

    SO if you need something for cheap you will get the same what you are paying for it, and explaining them the job again and again is another headache.
    Aquila A recently posted..iMessage Download for PCMy Profile


  29. Twitter:
    Cheap outsourcing can be expensive if one does not exercise caution and check for quality. For anything from article writing to SEO work for a website, one must not just look at the price and short term gains. One must look at it from a long term sustainability perspective. Monitoring at every stage is also the key.
    Arun Chandran recently posted..QeepMy Profile

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