Five Steps to Finding a Great Writer

Thanks to my former job, I’ve had the opportunity to spend a great deal of time traveling between home and various locations in Delaware, Pennsylvania, Virginia, Maryland, New Jersey, and Washington DC. Thankfully, I love being on the road (and in the air!) especially when I’ve got a good, roomy bag that’s not a hassle to carry around.
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It’s no secret that great content can significantly impact your SEO rankings, as well-written copy is more likely to get hits, comments, links and kudos. If you lack the time or desire to create this kind of content on your own, then you’ll need to consider hiring a freelance writer to do it for you.

So how do you find the great ones? And how do you know when you’ve got a great writer working for you, versus a so-so writer who struggles to fulfill your content requests? Follow the five steps below, and you’ll be well on your way to finding a long-term writer (or a few) who not only creates great content, but also contributes professionalism, reliability and timeliness to your working relationship.

The Five Steps to Finding a Great Writer

    1. Start with an ad. Freelance portals such as are a great way to connect with providers securely, in an environment where there are some checks and balances for both the provider and you, the buyer. Simply post an ad describing your needs, and wait for the responses to flood in. On eLance, users can bid on your project, and you have the freedom to choose the writer who meets your budget and needs.
    2. Ask for writing samples. These samples will give you an idea of the writer’s tone and style, even if the samples are not specifically relevant to the topics for which you desire content. If you like the writer’s style and think you might need a better idea of how he or she would write about your topics, administer a writing test. Give the writer a topic and explain your editorial guidelines, and ask the writer to submit a brief writing sample.



  1. Don’t let price be your only driver. Quality work is key to generating the kind of SEO response you desire with your articles. If your writer produces stellar content, then your return on investment could be great; in contrast, subpar content will not generate the positive responses or sales you
    need. While you don’t necessarily need to hire the most expensive writer, look for someone who is willing to work within your budget that you’ve set aside for writing projects.
  2. Start small. If you like the writing sample submitted, offer the writer one initial project to get a feel for the kind of work he or she will produce for you, whether it’s submitted by your deadline, and how the writer interacts and communicates with you throughout the project. Be clear about your expectations and deadlines, outlining them in writing. Some employers like to create a contract that both parties can sign, specifying terms and conditions for the work. Take note of how the first project unfolds: Does the writer communicate with you about any questions that arise during the writing process? Does he or she alert you of potential delays? The process should feel smooth and seamless, with a desire on the freelancer’s part to fulfill your project requests, deadlines and requested revisions.
  3. Follow up. Offer constructive feedback after the initial project, whether positive or negative. That way, your next project will go even more smoothly. If you truly don’t feel the writer is a good fit for your business, then let him or her know that, but keep in mind that it often takes a few tries before a writer fully understands your goals, audience and style. Work with writers who show good potential even if the first project wasn’t perfect – bearing in mind that perfection isn’t the goal. Rather, you want a writer who will share a unique perspective and voice, not simply regurgitate the information that’s in your own head.

With a little effort and patience, you can develop long-term, professional relationships with great writers who will gladly take on work from you any chance they get. Because they have the freedom to work with whomever they choose, great writers are worth snagging-before they go off and write great content for your competitors.

About the author:

Hannah Hamilton runs, an online garment bag review site.  Hannah enjoys writing for her site and has on numerous occasions hired a writer to provide quality content for her own site.


  1. Hey Hannah

    Well I have never considered about hiring a professional writer for my blog but with all the benefits it is quite worthy to give it a try. Generally I am doing it on my own.
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  2. It’s really interesting to work with someone that has the expertise on something. Thanks for the great advise to find great writer.
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  3. Nice one here. I normally post ads on reputable sites where writers apply for jobs. This can be from Odesk, Elance, etc. I make sure I set a reasonable price in my budget. Also, the writer must be skilled, because quality matters more than quality.
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  4. I am going to be a freelancer writer. This post helps me a lot to prepare what i miss. Thank you very much

  5. Hiring a professional writer for blog posting is very nice idea. In fact, if you have long term plan for blogging then maintaining good relationships with the professional writer helps a lot. Further, it costs one time to get a page written but the page will be there on the blog for infinite period which is a great advantage of the bloggers.

    It should be noted that the benefits of hiring a professional writer should exceed the cost incurred which is a little bit subjective matter and needs judgemental power. Too much cost should not be incurred which may result in other things being left out.

    Well, very nice post. Keep sharing. Thanks.
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    • Monu,

      I like the pattern of your thought: you are an investor at heart! When you think about the benefits of something before you consider what you’ll be paying, you’re likely to think straight – and consequently, get the best!

      Some of my clients think in the same pattern you do – and we’ve enjoyed the most perfect relationship over the years!

      Keep up.

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  6. To find a correct person can take the organisation to the next level. Warren Buffett has just a team of 10 people to manage his multi Billion business. Thus it makes sense to find the right person for the right job and do not try fitting a round block in the square hole.

  7. Its a very hard thing to find a good writer for a blog. Many writers may post copied content. However this article helped me to find a good writer.

  8. In my opinion, ‘recommendation from friends’ is another way of finding great writers. Often, this process reduce the time involved in searching & filtering from too many prospects and provides us the most appropriate writer for our need.
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  9. Hannah, I dig the idea of offering solid feedback. This gives both parties an idea of what’s expected, or needed, to make projects flow smoothly. Do not worry about pricing, nor low ball of course. Just be content with offering fair market value, realizing talent when you see it. Smart post and great tips.

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  10. Deljo Joseph says:

    Getting a good writer these days its really a tough job to hit. Most of the people into freelance writing are crap. They just need money. Now I got some points to get the job done in case of content writing. Great writeup..

  11. Mainak Halder says:

    Hi Hannah,

    Getting a good writer is not a tough job if one has the money to spend. However, I have seen many companies back out in getting a good writer just for price. Also, most writers don’t always give custom writing samples, so it’s gets difficult to judge that time. But a live sample such as a blog or a portfolio works great.

  12. Well said Hannah, I think writers are a dime a dozen, if you want to find a great writer then you have to pay a respectable price. Paying a good amount for high quality work is likely to increase the bottom line of a company. Anyway thanks for your share.
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  13. Hiring a good writer is very very necessary for any blog to grow. Not only it increases readership but also the social presence as well..
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  14. Getting a good writer these days is very difficult because the internet is full of writers and you should be the one to find out best out of those because if the writer is not good, people are not going to get back to you. Nice tips.
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  15. Hey Hannah,
    Nice post and Thanks for sharing these tips with us. Hiring a good writer is very important factor for getting success in blogging. These tips really helps all the newbies to find great writer.
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  16. Love the post, I am currently looking into hiring on some writers for a couple of web ideas. Bookmarking this post so I can reference it later!
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  17. To hire the professional blog writer is to costly for new comers.Give some tips to improve the content architecture it will be beneficial for new bloggers!!!
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  18. Syed Qasim says:

    I need some quality writers. But are you sure that these upper points are enough?

  19. Hannah,

    That’s a great one for considering who will be writing for you in the long run. I am a freelance writer myself and I understand the essence of quality and customer satisfaction…

    Great article I’d say.

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  20. Good idea, I never thought about it but now surely I am going to start my new blog. Thanks a lot, you have given me a new way.

  21. The real problem is not to find a good writer but to find a good writer that isn’t expensive :) I think this little detail makes all the difference in the world. When you afford to pay $5000/mo to a writer you won’t have a hard time finding one. However if you want to do it with $500/mo then you’ll have to invest a lot of time until you find somebody good enough.
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  22. As I only launched my first blog a little less than a year ago, paying for good articles is not really an option I can afford at this time. I have afforded myself the “luxury” once by making use of a “5-star” writer on fiverr; I had to rewrite the whole thing as I have a very high quality standard I wish to uphold on my site. Some good pointers in this article to keep in my mind for the day I can afford these type of writers. Thank you Hannah…

  23. Christy R. Jackson says:

    Finding a quality writer is really a difficult task, I have found some writers are using software to generate the content. We should check article properly using tools like CopyScape.

    I agree with you, we should ask them for one or two articles in the starting after checking the sample article; if everything is fine then think about more. Giving feed is also necessary thing. Thanks for this article.

  24. Yes Monu, You are right, But If we are doing our job great then there is no need to hire anyone. but I we are new in this field then We search for blogging master that know very well about blogging. Any way thanks for sharing this great idea.
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  25. I never try a professional writer for my blog. I do all the writing stuff by my own. Whenever I required that in future,your post will help me. Thanks in advance,.
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  26. Sai Krishna says:

    For as now, to get writing work done, I used freelance sites like oDesk or something, they show us ratings and reviews of a writer so we can easily get to know a writer is good or not. But when it comes to finding a Great writer who can write epic content, we should follow the steps mentioned here. Nice tips.

  27. blogging now a days is not easy .!you must have unique content , up to date, regular ,as more and more people are getting connected on Internet

  28. my first step will be to ask for samples as you said.i haven’t hired any writers yet but if i need one i will search for one in fiverr.
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  29. David Fitzgerald says:

    Very Well Said! I often ask for referrals when I see great content written, always helps to see impressive copy in action.

  30. I’m also searching for a great writer for my blog :) , I’ll follow your steps to find an awesome one ;)
    Thanks for sharing this awesome post do have great day ahead :)

  31. No doubt sample article will help you to know if a writer would satisfy you, but i think there is much to do on the part of those requesting for articles so that they can get exactly what they need. Expressing oneself could be difficult at times, and what i do whenever i am requesting for an article is to make sure i explain exactly what i need, most time, i write an outline in form of questions which the article should answer. With that method, i have being able to work with a lot of writers and both parties are happy.
    Thanks for sharing this tip.
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  32. thanks for sharing these tips for finding a great writer. All the points are nice. And we must follow all these points while choosing a writer. Asking for samples and previous work is the main things in this.
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  33. I have been hiring free lancer for quite a while and I know it’s really tough getting good writer. For quality work you need to spend money. Thanks for the point listed. appreciate it.
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  34. Al the steps are very relevanant . One should never run behind the money . Pay only for value and quality . Very well written ..

  35. Lol… I only used to find the cheapest writers every time… would try to follow the steps

  36. Suzi Bhen says:

    This is very important part of blogging because content is king of SEO itself. Thanks for great tips.

  37. I am also looking to hire a content writer who can write some quality content for my blog.. It’s quite tough to deal with writer.. But thanks for sharing this post with us.. I will now follow these instructions while choosing a good writer :)
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  38. Hi Hannah. I’m finding a writer for my blog. I really enjoy your article. It helped me learn more a lot of things. I often just used their articles when they gave it to me and I didn’t realise “is it good?”. Thanks for your article.
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  39. I have always craved for some professional writers but the fact is that I have never been able to find someone as good as me myself. So I prefer writing the articles for my site on my own.

  40. Thanks for the guidance now i will take care of all these points to make my article a better readable for all
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  41. Great article Hanna!
    From personal experience, I would like to share that when I started blogging, I used to write all of my own stuff but it was really time consuming. For a year now, I have hired the services of a freelance writer. Even though the writer is a little expensive, I get loads of free time to do other work. Thankfully the quality of my blog wasn’t affected by the freelance writer and now I have peace of mind.
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  42. I had this idea once of running a website by simply hiring people to write articles. It was really tricky to find the right people who knew about the subject. I found a couple of listings on fiver and their ratings also seemed good. I was still skeptical about the quality of such articles considering the amount of articles they write each day.
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  43. Sumon Ahmed says:

    I am maintaining a few blog site. and for the reason Some time i hire some writer from oDesk. Though I always take sample article from freelancer writer but this article make me more conscious to get best content from better writer.

  44. Nice article
    new tips to find content writer i just join fb content writer groups and share my condition for write article for my websites. informative post thanks for share article.
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  45. Writing on your own gets pretty tough oft times, getting suggestions or hiring other writers seems a very good idea. In fact, this assures that the blog quality hovers on a decent level. But this is good if for instance you are more business oriented. I for one have a passion for blogging and would rather trust myself. However we can always use some guest posts from time to time. Thanks for sharing this informative piece.
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  46. Hari Kumar Shrestha says:

    Normally I use the affordable writers. Some of the writers were really good in writing even though they were affordable for me. The points described on the article is really useful to choose the best writer.
    Nice job.

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