Latest posts by James Martell (see all)
- Building A Better Fathers Day With Gifts That Give Back - June 6, 2013
- The Simple Path To Google Rankings Success - January 14, 2013
- Google Rankings – The Gift That Keeps On Giving - November 12, 2012
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If you’ve been to as many Internet conferences as I have you’ll know that the biggest topic is “traffic”, for without traffic your website is dead. Of course one could “pay” for traffic. (advertise). But what about that free traffic offered by Google (and others)? You know, — what if you could get Google to rank you high up on page one for lots of pages on your site?
How good would that be?
I’ve been a full time Internet marketer since 1999. I run many of my own affiliate websites. I also run several sites devoted to publishing information about our industry: affiliate marketing. I teach people how to make money online.
Years ago I planted my flag on “natural search”. In this article I’ll share with you what I’ve learned about how Google (and the others) work.
First An Established Fact – Only Google Knows
I laugh when I hear some new “guru” claim he’s figured out the formula Google uses. Hey, I’m “all in” when it comes to inside knowledge that could get me top rankings. Fact is though, the Google algorithm is a carefully guarded secret.
Yes, over the years stuff leaked out, but one thing that has become clear is that when it comes to Google always expect change. What worked one month might not the next. Google is furiously working to always adapt to what they call “spam”, so unless you really understand their modus operandi forget about “cracking the code”.
Even if you did, unless your publishing what Google wants, you’re doomed.
Sometimes The Most Obvious Thing Is Well Hidden
I got my first Internet connection somewhere in the late 90’s. This was well before Google. Netscape was the big one then. And there were several others contending for popularity.
Most people use search engines without even thinking about what the “engine” is doing. Do you know? Well if not here’s a simple, obvious fact. They try to serve up a list of web pages that most accurately match the search query used.
If you typed in “the history of wooden rocking chairs“, you get a top to bottom listing of pages from various sites that IT thought
They do this at warp speed because they have all that data in their index.
These sites are in their index because periodically the search engines send little robots (spiders) out onto the Net to bring back anything new. That gets added to their index. And a mathematical formula (algorithm) crunches the data in order to reshuffle the deck and make ready the most appropriate hierarchy of results based on innumerable, possible search terms.
They do this (and hope to get it right) so you keep using them. They want you to be a “regular” because they make money by serving up ads to the millions of eyeballs using their engine.
Google Took The Lead With A Novel Idea
Prior to Google (early 2000’s) the engines relied on analysis of the code of each page in their index to come up with some sort of “relevancy score”. Not sure if that’s the term they used but you get the idea. If “web surfers”, as they were called in those days, got results that were too “off topic” they’d go elsewhere.
What a breath of fresh air Google was because finally, one could rely on highly relevant and popular search results.
What Google did then (and they all do now) is not only factor in what was on the page but who was linking to that page. They realized that if 20 top ranking sites in their index were linking to a single page on someone else’s site – then that most probably meant that page was important.
So if two pages were equal in almost every respect as far as “content” was concerned, they’d give the higher ranking to the page with the quality “backlinks”. They thought of a link as a vote. The more votes you had, the more popular you were.
The search engines want to know two things about any page (or site) in its index. One: is it the most relevant based on this search term? And, two, is it the most popular based on the backlinks to it?
If your site is both relevant and popular you win. If not, you don’t.
About the Author
James Martell lives in White Rock, BC with his wife Arlene and their four children. James is a pioneer in the affiliate marketing industry and was successfully profiting with affiliate websites as early as 1999. Visit his website for the very latest in news and tips on how to make money online with affiliate programs.
