Latest posts by Joe Pawlikowski (see all)
- 7 Hacks To Get the Most Out of Your 24 Hours - August 1, 2014
- 3 Free Tools That Make a Freelancer’s Life Easier (Plus Bonus Free Tools!) - July 26, 2014
- Bloggers: Avoid Legal Trouble With These 5 Tips - July 8, 2014
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If you’ve ever worked for a small business, but haven’t run one yourself, you might wonder what the boss does all day. There you are, on the front lines, busting your hump day-in and day-out to make this company work. And what’s the boss doing? Sitting in a cushy office. It hardly seems fair at a glance.
Once you find yourself in the boss’s chair, though, that idea vanishes. It takes incredible effort and dedication to run a small business — and even with all of your time and every ounce of your energy it can still fail. SMB founders and executives can use all the help they can get, and they need to look under every rock to find something useful.
Using these apps will not change the course of your small business. It’s not as though adopting them will turn a struggling startup into a successful one. They will, however, make life that much easier. With less time spent on rote tasks, executives can spend more time on what matters — and that’s where the difference comes.
1. Producteev
The costliest liability for small businesses is wasted time. If no one knows what they’re doing, the company won’t go very far. A productive company is one whose employees walk in the front doors and know exactly what they’re working on for the day. That’s why an app such as Producteev can be so powerful. Not only does it let employees know what to do, but it gives them priorities.
You could spend all day listing task managers and their strongpoints. There are some task managers that perform many of the same functions as Producteev. But none hit all the features in such a synchronous way. As the boss, you can create projects and subtasks, and then assign all of that to one or multiple employees. Each listing has a space for notes, tags, and other methods of qualifying tasks. There will be no question as to who is assigned to what, and the priority they should assign those tasks.
Like most powerful software, Producteev is not free. You can, however, try it for free as an individual user, or you can take advantage of a 15-day trial. Don’t be surprised if you find yourself hooked; an app that keeps tasks and priorities in order has great value.
2. Raven Tools
If you own a small business, you’re on the web. If you’re on the web, you need to find ways for people to discover you. Two methods immediately come to mind: search engine marketing and social media marketing. Using these two channels, small businesses can find the people most likely to patronize them. But you can’t just sign up for Google AdWords, do some basic SEO, sign up for Twitter, and expect to become a marketing sensation. It takes an incredible level of effort to get results out of these platforms.
As renowned management consultant Peter Drucker said, what gets measured gets managed. If you want to get the most out of your social and search marketing campaigns, you have to set up ways to measure their effectiveness. Raven Tools provides a comprehensive way to manage these campaigns. Beyond that, it helps you manage content marketing efforts, and provides research tools to prepare you for success. As with most software on this list, you can get a free trial of Raven Tools to see exactly how much it can help your marketing efforts.
