Latest posts by Ivan Dimitrijevic (see all)
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Running a professional Facebook account is much different than using your personal one. There are many things that you must look after and take care of before going public in this way. If you want to have a positive PR, it is very important to know what you will be posting, how you will manage people on Facebook and how your profile will look. If you want to recommend yourself to future employers or customers, you need to know how to build your presence on social networks in a way so that people will think of you as a professional, a serious worker, no matter what line of work you are in.
Write useful things in “public information” column
If someone sees your post or your involvement in someone’s post, he might decide to visit your profile. When someone who is not your friend visits your profile, he can only see the public information section. This is why it is very important that this section says the right and important things. Having well ordered public information may be the turning point to someone deciding to follow your profile or to send you a friend request. Write an appealing column that simply explains who you are, what you do and what your skills are. You can even write about your biggest achievements and about the things that you are proud of the most in your carrier so far.
Cover and profile pictures
The first thing that you need to do is to upload some decent and sharp looking profile pictures. This may sound easy, but just as much, it is very important. Choose a picture in which you look fresh, happy and serious. Do not make a mistake of putting a picture from a party, or when you got drunk, etc. Having a profile picture with colleagues can be a good choice, but try not to use the picture in which you are not clearly visible. Basically, try to avoid anything that may represent you as unreliable and unprofessional – a photo with your family can also be a good choice (in case you have a family). A good choice for a cover photo can be one that can tell about your passion for the business that you are in, or a banner of your company. Putting a cover photo of you at
How to act when online
When you are online, make sure that people see that, turn your chat option “on”, let people know that they can contact you freely. If someone asks you something on a post or a picture, try to always answer, and do this as professionally as you can, avoid using this profile for fun and joking around – you have your personal profile for that. This is one of the reasons why you should avoid adding your friends on this profile because, in some situations, they can unintentionally cause you bad PR. Post photos with you and your colleagues from work. Share achievements about your work on your wall and keep people informed about what you are doing. Avoid talking about personal stuff; this can be hard because there is a thin line between professional and personal. Always tag your company and colleagues in every picture that you are in. By doing this, more people will see these pictures in their news feed, and by that, more information about you and your work will spread around.
Social networks can be very useful for marketing. Many people take social networks very seriously, no matter if they are your future employees or customers. If you want to be considered a professional you need to use your social network to boost your credentials with some content from time to time. Doing an essay or a research paper from time to time is a good way to do this. Still there are a lot of things you should be aware of when writing essays so be careful not to turn an opportunity to get good publicity into a charade. If you are not proficient So, try to honor these instructions, it is not too much work, and it doesn’t take much of your time, but it can be really useful for your carrier or your business. Although Facebook and other social networks can be useful, the bottom line is not too get too involved in it, but try to keep increasing your work skills.
