For many users and businesses Google is the Internet. People don’t search for things anymore, they Google them. The silly sounding brand name has permeated almost every aspect of the Internet and is growing daily. One new twist Google may be adding to the mix is something they call Agent Rank. Google filed for a patent in 2005 called Agent Rank and it was published in February of 2007. By published I only mean accepted as a patent, to date no one is sure if there is a live Agent Rank algorithm floating around out there but it is unlikely. Agent Rank is an attempt to assign value to individual authors outside of the site they are writing for at the time. This would allow an author to carry his or her Agent Rank along from project to project.
Agent Rank Abstract
The present invention provides methods and apparatus, including computer program products, implementing techniques for searching and ranking linked information sources. The techniques include receiving multiple content items from a corpus of content items; receiving digital signatures each made by one of multiple agents, each digital signature associating one of the agents with one or more of the content items; and assigning a score to a first agent of the multiple agents, wherein the score is based upon the content items associated with the first agent by the digital signatures.
As usual the writing in this abstract is designed to confuse 99% of the readers interested in the abstract so I’ll paraphrase it and focus on what bloggers will care about. The purpose of Agent Rank is to assign or accept a digital signature that will be associated with an individual writer and no other. The writer may then use that digital signature and Google will assign a value to that writer. The writer, and not an individual document, will then have value independent of all other factors in the eyes of Google. If this sounds difficult to implement then it should be clear why Agent Rank doesn’t yet exist, and it would seem Google is moving ahead slowly on the project.
Authors Building Trust
Agent Rank has the potential to be an incredible boon to bloggers of any topic or vertical. Trusted writers will not only bring their great material with them to a new project, they will bring a built-in trust boost in Google to whatever site they are working for. Sites that don’t normally publish guest material will suddenly want to get their hands on whoever is the hot Google trusted author of the day and writers that are a part of that system will benefit. Of course the downside is that less trusted writers may need to struggle to get ahead, and poor writers may be out of a job. This isn’t to say that writers without trust would hurt a site as it is unclear if Google intends to add negative modifiers to Agent Rank in the event it is released.