Combining Blogging and SEO Can Help Your Business Perform Better

Naseer
Naseer is an avid blogger and offers organic SEO services for small business. He writes on a wide range of topics including blogging, internet marketing and social media management. When not blogging, he is chilling out with friends.
Naseer
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Blogging and SEO

In this age of competition, it can be real hard to push your business ahead. Hiring a SEO company to take care of your site’s optimization can help leverage your web presence. While SEO has helped businesses grow for a long time now, blogging too in the meanwhile has evolved into a big player in the internet marketing arena. So, what should you do to ensure success of your business in these changing times? Let’s discuss some key SEO points to help grow your business online and see how blogging can improve your web presence.

Get your company listed in Google Places

Google is obviously the most popular search engine out there. Google Places is where you submit your website to be shown in the local search results of Google. Regardless of your company’s type and size, it’s always good to grab your free opportunity to get a lead. All you have to do is head over to Google Places and sign in with your Google account. It’s free to get your business listed, but it has some premium features too if you want go a step further.

Set up a sitemap and submit to search engines

Sitemaps are required for your website to easily communicate with the search engines. While your site may be loaded with eye catching themes and plugins, the search engine bots have a hard time making some sense out of it. Search engine bots can read only text and basic html. Sitemap is a summary of your website content in the simplest form for the bots. While robots.txt is used to tell search engines what not to index, sitemap tells what you would like it to index. Simply put, sitemap is a simple thing that serves a big purpose and you should implement it on your site to ensure easy access to search engine bots.

Validate your website code

The HTML syntax used on your website must be validated for correctness. Validation helps find

even the slightest errors in your code and thus you could make your website well-structured and error free. Improper coding and errors may cause search engines to read your website incorrectly and this may mean a lot from the SEO point of view. HTML validation improves your on page SEO and rules out chances of erratic reading by search engine bots.

Optimize page titles

The title of a webpage is usually considered as the pointer of its content. If your page has a title like ‘Home’ or Welcome’, it’s time you should seriously consider changing it to something more descriptive and catchy. Search engines look at the title of your page to check relevancy with the search query of users. People are less likely to notice these regular page titles and may even ignore it. It also makes sense to have a catchy title as it can also be useful to make people interested in your business. So, optimize your page titles to stand out.

Blogging for business growth

Blogging can be a good strategy for the betterment of your business and to create new leads. It increases your online visibility and the more visible you are, the more customers you get. Blogging is also the best way to interact with your customers and receive feedback. Since social media is emerging as the new factor in SEO, blogging is becoming more of a necessity rather than a choice. If your business does not have a blog, you might be at a big loss since you are missing out on customers, engagement and new leads. Companies that blog regularly get more indexed pages in search engines, and the most obvious benefits of this include more backlinks and higher visibility for your business. The more your company is spread across the web, search engines find it more relevant.

People simply don’t visit a business website by typing its address in the browser; so, the better alternative is to be all around them. The more pages your website has, the more likely you are to be found by people interested in your business. With blogging, every time you post a new blog post, you add a new page about your business on the web. In short, business blogging helps you get yourself found by the people you want, and that too at almost zero expenses. 

Comments


  1. Twitter:
    Quality content with good SEO certainly helps to rank better in search results

    • Thanks for stopping by Naveen :)


    • Twitter:
      I’m seeing a lot of blog comments like this one that seem to be a product of a make-as-many-posts-as-you-can mentality. People who do this are obviously going for quantity at the expense of quality. This one is typical – it doesn’t even address what the original author wrote in his article which in this case was about blogging, not quality content. Ironically this comment is about quality content yet fails to do just that.

      I think if you want to be effective at doing guest comments you need to actually read the material and only comment if you really have something to say, something of value to add to the discussion. The two times I have presented articles on comluv I would say 75% of the commenters either did not comprehend what I was saying or did not read it at all. I got a lot of comments like this one that simply did not address the subject matter of the original article. These types of comments are a waste of time for everyone.

      C’mon people, let’s not make comluv another repository for spam.
      Kirby Hopper recently posted..SEO Pricing – How It’s Done and Why It Doesn’t Make SenseMy Profile


  2. Twitter:
    that could be a great idea to help growing your business. If you have done enough hard work to make your business SEO friendly, it would definitely yield a better result. I agree with each and every point of yours Naseer. Thanks for sharing the information.
    alan recently posted..BBM for PC Download, BlackBerry Messenger for Windows7/8/Vista ComputerMy Profile


  3. Twitter:
    Also, do keyword research. Writing SEO articles won’t do much if you are focusing on the wrong keyword.
    Dash Eva recently posted..5 Overlooked Techniques for Bigger MusclesMy Profile


  4. Twitter:
    This is very true. It has indeed helped me since I started blogging and am expecting more reaping from it. Nice post.
    Anetta Bursh recently posted..Antivirus for Windows 8 Download – 6 best of 2013My Profile


  5. Twitter:
    Hi brother !
    Search engine optimized blog can take a business at much greater heights . For a websites survival , traffic is must . Employing right SEO tactics on the website should be one of the key priority for a business. Thanks for sharing the information.

    -Pramod
    Pramod recently posted..5 Best Android Battery apps for smartphones & tabletsMy Profile

  6. Hello Naseer,
    What you shared here today is not new but you make it more clear and i liked how you put it :).
    Thanks and do have a wonderful weekend ahead
    Babanature recently posted..Adding A Top Commentator With Gravatar To Your Blogger BlogMy Profile


  7. Twitter:
    Today, quality content and good strategy are needed.
    marc.donovan recently posted..Whatsapp for PC download Free, Whatsapp for Windows7/8/VistaMy Profile


  8. Twitter:
    Hi Naseer
    The importance of blogging and SEO can’t be overemphasized. Using this methods properly can hel pone gain more leads. Spot on Bro!

  9. Hi,
    Thanks for sharing the tips. SEO is a backbone of any website or blog. Without it your online business with blog or website can not survive.
    Shorya.B recently posted..How to make money by selling your Clicked photographs onlineMy Profile


  10. Twitter:
    Good content is the first step to good SEO. The next thing would be a proper sitemap of your blog so that search engines can find your blog easily. The rest of the things are easy and won’t take a lot of trouble or work to accomplish.
    Cheers :)
    Arbaz K recently posted..SnapChat for PC, Computer Free Download (Windows XP/Vista/7/8)My Profile


  11. Twitter:
    Great Post Naseer,

    All the point you mention are great and well researched. Combining both blogging and SEO help lot for business to drive traffic to their website. This a great way to get organic traffic to your website.

    Thank you for sharing this valuable post with us Naseer

    Nikhil :)
    Nikhil recently posted..Top Affiliate Marketing Networks To Make Money OnlineMy Profile


  12. Twitter:
    Great info in your article and you covered all the key steps. The other thing I would add is to make sure you use your social media pages to share your blog posts. This creates links back to each article and helps with traffic to your site. Google and the other search engines are also putting more emphasis on social media when it comes to SEO rankings.
    Bill recently posted..Eastport Photography Website RedesignMy Profile


  13. Twitter:
    Hi Naseer,
    some excellent points, social media is also a big factor into-days SEO and Google are always on the look out for viral content and social signals.

    my tips are simple; have good on-site and off-site SEO coupled with great content that readers what and will engage with and everything else should fall into place! any future updates by Google should not be an issue for you if you follow these basic tips

    Cheers,
    Mark
    Mark Morphew recently posted..Best Electric Knife SharpenerMy Profile


  14. Twitter:
    Hi Naseer,
    Here I get something new ..specially about Google place. I will surely make sign in it. Thanks for this nice sharing.
    Mahendra recently posted..Best Android Apps for Test Your IQMy Profile


  15. Twitter:
    A Fantastic post here!
    Many people think that adding yourself to Google places, even if it’s with basic information is enough. Consistently updating and adding additional information on listing helps to keep ranking leverage.
    Chetan recently posted..Kandivali – Buyer’s Guide to Real EstateMy Profile


  16. Twitter:
    Well perform SEO is indeed can help business grow better I believe. Most business people are busy thus SEO can ease the promotion of their business to the potential audiences.

    Great post
    Okto recently posted..How To Create Content That Gets Shared and Linked ToMy Profile


  17. Twitter:
    Thanks for sharing this is spot on with my next project. We are in the process of developing a content marketing strategy that attracts visitors by addressing their concerns, problems and provides solutions. It’s all about pull, not push!
    Ghautham recently posted..Download Ninjump for PC Free (Windows 7/8/XP)My Profile


  18. Twitter:
    Hi Naser,

    Validate your website code. I like that. I understand its importance. You forgot to say how can we do that. What tools should we use to validate our website code? What about our blog code? What tools should we use?
    I think this part is very powerful. You create a powerful emotion (like fear, for example), then you offer your knowledge and skills to ease, alleviate or even eliminate that pain.

    It is very important to validate the code but we don’t know how to do it. This is when an SEO specialist or team comes into play.

    Wonderful. Absolutely wonderful.
    silviu recently posted..The Fundamental Question According to GoogleMy Profile

  19. Hi,

    W3C Markup Validator (validator.w3.org) is the best site for getting hints and suggestions about our codings brother.

    Thanks for commenting….
    Naseer recently posted..Download WeChat For PC FreeMy Profile

  20. Ghulam Mustafa says:

    Thanks for sharing such nice and awesome post among. I fully hope this post will be proved helpful and useful for me.


  21. Twitter:
    Business should put these marketing tactics together with a marketing blueprint that way they can better see how each of these marketing ideas can work together to increase business.
    Kuldeep recently posted..Shazam for PC – Download Shazam for Windows 7/8/Vista/XPMy Profile


  22. Twitter:
    Oh dear OLD things….:(
    We already know this…Btw it might help newbies may be
    SAJID recently posted..WhatsApp for PC Free DownloadMy Profile


  23. Twitter:
    Those steps and some others you must do after your website is practically finished. And you(almost) must have a blog(like social media) to help you with your website or business.


  24. Twitter:
    Submitting a sitmap to search Engine is a very minor step that most of the bloggers ignore . But the facts is that , submitting a sitemap to search engine friendly . One should always put alt tag to images . Search engine can not read images , They identify the images by their alt tag.
    nikhil recently posted..General Knowledge Questions And Answers for Competitive ExaminationMy Profile


  25. Twitter:
    Avoid including duplicate content and update timely old content could make some good impact on ranking. Also Page Loading Speed is a big factor for SE ranking.
    somon recently posted..Clash of clans for PC Download: How to install on Computer (Windows 7 / 8 / XP / Vista)My Profile


  26. Twitter:
    I’ve had an ecommerce site now for almost 4 years. After a year in business I hired an SEO company to help me out. I started with just product pages, a home page, and my own content, meta tags, keywords, etc. The SEO company really helped drive new traffic and sales to my site. They also recommended ways to improve my content…..but then, Google update on May 22nd, 2013 hit and my traffic dropped 50% the very next day. My SEO company has been unable to regain my keyword presence back to where it was. They have suggested I implement a blog and add new content to keep my website fresh. I have done this and my rankings have come back somewhat, I ended up with about the same sales I had last year. That’s actually disappointing for me because I was seeing 25-35% growth year over year.
    Anyway, long story somewhat shorter – SEO companies can offer great services. Although after the Google search update this past summer it seems it hasn’t gotten harder for them. Not sure if any of them can figure it out. You may be able to save your money and do on-page fixes yourself like I mentioned above. It seems to have helped me.
    Gary Bowers recently posted..A.O. Smith pump motors on sale nowMy Profile

  27. i really tired to get pending on my status google sitemap. i don’t why there is no error when i created a sitemap. on google webmsters show success and no error and google crawl all my post. but the status show pending. anyone have a solution?

    just for a note* some people said that i had to waiting about 5 hours or a week. but i has waiting for a month and still pending.
    Willy recently posted..Sejarah Singkat Terbentuknya GoogleMy Profile

  28. Technically yes these both counter act and increase the effect of both..


  29. Twitter:
    i make money via affiliates system using my blog. SEO is one of the crucial thing to be applied in the blog to make sure i can sell the products.
    cikgu naman recently posted..Muslim NiagaMy Profile


  30. Twitter:
    Hey Naseer,
    Nice post and Yes, blogging really helps in promoting our business and also attracts new customer. If we combine both blogging and SEO correctly, it will surely gonna enhance our business. Set up a sitemap and submit to search engine is really very important step. Thanks for sharing this post.
    Sudipto recently posted..Best Android Phone Under 5000My Profile


  31. Twitter:
    I can’t agree with you more here. Blogging can help any business gain more potential sales and leads. More places your advertise your business the better off your going to be!

    Great article thanks.
    Tony recently posted..How to Start Site Flipping To Make MoneyMy Profile


  32. Twitter:
    Of course, blogging without SEO is like walking in the night without lights
    Ismail N recently posted..Simply The Best Way To Drive Traffic To Your BlogMy Profile

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