Latest posts by jesselangley (see all)
- 5 Tips for Generating Buzz on Your Blog - February 12, 2012
- Mustache Rising: Brand Building with Social Media - November 28, 2011
- 5 Tips for Beating the Black Friday Blues - November 23, 2011
Doing so means you get exposure to thousands and thousands of other CommentLuv users and your posts get sent out to the massive subscriber list.
Google loves this site and indexes it multiple times per day and posts always get lots of comments so you can be sure of some excellent exposure.
See the Write For Us page for more details
btw.. you can get this author box here
Email plays an important role in keeping your blog readership informed and in the loop. Having an email signup option is a great way to let readers subscribe to your blog and know what’s happening through email updates. But you need to be selective about what kind of messages you’re sending and how often you send them.
Be Tactful
It’s all about exercising some tact. If you abuse email notifications, you’ll have people unsubscribing so fast it’ll make your head spin. Once they’re gone, it’s hard to get them back. Using email marketing is integral to increasing rankings and blog readership. But get it wrong and it’ll hurt you. Your emails should never contain even a whiff of spam.
Offer Value
Marketers thoroughly understand how to harness the power of email marketing effectively and blog owners could benefit from imitating them. It’s a simple process. I sign up for emails from Gap and Banana Republic. They send me emails when they have huge clothing discounts. I read the emails and then frequently buy items. It’s a mutually beneficial process. But if my email inbox ever started filling up with Gap and Banana Republic emails, I’d unsubscribe in a hurry.
Be Moderate
It’s a fine line. When the emails you’re sending don’t offer value to the recipient, you’re entering the danger zone. Don’t send emails to your readers every time you have a new post go up on your blog. Send them an email at the beginning of the week if you have an upcoming series or a special promotion. Don’t
Capitalize on Current Events
If you want to increase the value of your emails while continuing to pique readers’ interest, timeliness can do that. Writing timely articles for your blog with a unique and fresh analysis about current events ensures that readers stay hooked. Sending an occasional email steering readers to an article featuring a trending topic makes those emails more timely and worth more to your readers.
Integrate Email Marketing into a Social Media Presence
When you’ve established an effective email campaign promoting your blog and increasing your readership, integrate that into a social media presence. You’re probably already using Twitter and Facebook to promote your blog anyway. When readers retweet your content it can expand readership quickly. You can target email subscribers with Facebook ads and encourage Facebook “likes.” When your blog readers “like” your blog, your status updates are likely to show up in their friends’ newsfeeds. That can work to increase your blog’s exposure and readership numbers.
Turn a Monologue into a Dialogue
When you leverage your email subscribers into social media followers you have a unique opportunity to change paradigms. Your emails essentially represent a monologue-you informing readers of what’s going on. When readers begin to respond to a social media push by “liking” your status updates and then going on to comment, you’re moving into a dialogue. When readers begin to comment and engage with your blog through social media, you are in a great position to begin reaping the benefits of social media buzz. But it all begins with effective email marketing.
