Why Businesses Cannot Ignore the Importance of Facebook

Waqar Hassan
Waqar Hassan is a Blogger, Author and Entrepreneur who heads an IT & Web Company. He loves writing and manages several blogs including OnzineArticles.com, MenaEntrepreneur.org and TechBurgeon.com. He can be followed @HassanGill on Twitter.
Waqar Hassan
Waqar Hassan
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Be it is a small bakery in your locality or the popular emblem that we all have renowned for years, you will find small and big enterprises hardworking on social networking. It is factual that the social media revolution has had a huge influence on the small-size enterprises more by supplying them infinite opportunities to attach & elaborate. Facebook, the most well liked social networking platform is step-by-step becoming a favorite communal enterprise stage for online businesses. With the right communal network scheme, integration of right tools and discovery, the business can profit from likes of millions of hardworking Facebook users and become a famous name.

Importance of Facebook for Businesses

Why Is Facebook Perfect for You?

If your consumer is your target market, a well-liked communal media community like Facebook can become a perfect platform in bringing your market exactly to your online shop. With over 1.5 billion hardworking users, the communal networking location, Facebook could be your success ladder to come to for your customers.

Normal Advancement & Mail

Being normal on your Facebook page is a must. You can continue with your work with regular mails and advancements. Use the social media network as a stage to provide your advocating banners, shop revisions, products and discounts. Facebook as a hub for online shopping is a high trend these days.

Giving the Multimedia Feel

Give your business the necessary multimedia feel through photographs and videos. They play a significant role in holding your customers & fans committed, so keep posting them frequently.

Upload following to Facebook:

  • Images
  • Reviews
  • Comments & Replies

If your Facebook fans or customers have certain queries about your business online or are peaking good/bad reviews about the enterprise, make sure that you are prompt in answering. This might be a time consuming activity but you will end up constructing a stronger clientele connection. It is factual that when your clientele gets a satisfactory answer, they are inclined to spread affirmative words about the business. Don’t overlook that speech still performs a crucial function in e-commerce.

Facebook Usage

Supplementing Call to Action

Call to Action works most of the times and it will surely work for your online business as well as long as you use it the right way. Ask your followers to like, commentor give feedback on your Facebook page. You can furthermore come up with intriguing contests wherein you can pay your current fans for helping you get Facebook likes or promoting your page the most. A latest review revealed that more than 600 million persons access Facebook on their mobile phones and every client has minimum 130 friends. Furthermore, 68% of the followers frequently visit retailer sheets for revisions on advancements and sales. So, here’s a good opening to elaborate the come to of your online store by adhering to easy advancement techniques.

Whole libraries are filled with publications on all sorts of advocating and trading schemes, and social media is not different. This may emerge intimidating at first, but if you just hold the following six things in mind you can easily lay the cornerstone for a thriving social media crusade promoting your enterprise.

Target Your Audience

Mechanically you can goal a world-wide assembly of nearly any demographic, before embarking on your social media crusade you should work out what your prime clientele base will be. This encompasses responding the most important inquiry in business: ‘Who am I selling my product to?’ So, who is most expected to purchase what your company deals. In social media, specialists construct systems and those networks will be populated by those who have an interest in either what you are trading or certain similar aspects.

Engage your Facebook Audience

Nowadays everyone is certainly online using wireless Internet connections. This is the reason why social media has become about more than just clicking a like button on a sheet. Facebook users want interaction, they want to seem as though they are part of something and that they matter in the eyes of a business which they use. Thus you need to engage your Facebook audience so as to properly promote your business. Make sure that you always ask for inquiries from your followers and ALWAYS reply to every comment concerning your business on Facebook, even if it is just too state ‘thank you for the comment’.


  1. Twitter:
    Hello Waqar,

    While the importance of Facebook cannot the overemphasized, their recent algorithm change made the platform a less of an ideal choice for a startup or small concern. Presently, G+, Twitter And Pinterest serve my interests better than Facebook…it is my believe, this is the reality for the bulk of small concerns online.

    Akaahan Terungwa recently posted..3 MOST IMPORTANT LESSONS OF FAILUREMy Profile

    • Twitter:
      Yes facebook has the numbers, but I am viewing it more and more as an intellectual wasteland. When google first got started as a search engine, I threw in with them and was very happy. Google+ seems to have the sharper people now , so even though I am established on facebook, my interest lies with Google+ for the audience and also the way the service is organized. I will always post to facebook our pretty photos of ponds and lakes we build because everyone responds to photos, but the really important information will be reserved for G+ where more people will actually read.

  2. Twitter:
    Hello Waqar, importance of Facebook can’t be ignored. In last one year I’ve seen lots of people doing the business of providing likes and followers which clearly shows that this part is developing incredibly and every business have to take its Facebook profile seriously.
    Pawan Kumar recently posted..How to Download Teen Patti for PC or Computer (Windows XP/Vista/7/8)My Profile

  3. Twitter:
    Depends on the niche. Not every business niche benefit a lot from Facebook marketing, but even so at least can keep existing customers informed on latest.

  4. Twitter:
    Thanks for this really cool post, Facebook is indeed one of the most important factor of any business.
    Prakash recently posted..Features of WhatsApp for PC or ComputerMy Profile

  5. Waqar Hassan says:

    Thanks for the comments, guys. Akaahan, Google+ is certainly a platform that must not be missed by any business, whether big or small. Having a Google+ profile and activity is great for search engine optimization as well (I am already working on a detailed post by the way, which I will share soon). The other 2 platforms you pointed, in my opinion, have the same importance as Facebook. Then, there are other factors too, such as business niche, target audience, etc. that should be considered while choosing a primary social media. Keeping up on all the major platforms is best for sure.

  6. Twitter:
    Hi Waqar,

    You mentioned some nice points to support the usage of Facebook for businesses, but using Facebook the correct way is more important than just using. I mean you must have strategy in place so that you can gain more in quick time and have less chances to lose your efforts.
    Pankaj recently posted..IT FreelancingMy Profile

  7. Twitter:
    Facebook used to be very useful for my blog some time ago. But after their November update, the reach of my posts have been decreased to 1/10th of what it was before the update. I don’t focus on it much now.
    Hemant Aggarwal recently posted..How To Make Text Bigger On MacMy Profile

  8. Leon Bailey says:

    Since FB has went public, it’s almost become a complete waste. Unless you pay for your posts to be boosted, people aren’t seeing your posts, which is incredibly sad.

  9. Yes you are right that i am also getting a lot of traffic from Facebook to my Ecommerce Site, where i am selling products in United States and few other countries. Facebook is a powerful source to promote a business these days.
    Zareen recently posted..Assistant Chef Learnerships 2014 at Sparrow FET CollegeMy Profile

  10. Twitter:
    Not only Facebook, Twitter and Google+ are also important, of course Facebook is most important but when you combine these 3 you know your social marketing effort will be a total success. Kind regards!
    I. C. Daniel recently posted..Social Marketing? Facebook vs Twitter vs Google+My Profile

  11. Twitter:
    Facebook is good for businesses, but whenever people feel bad about your business, they flood your social media accounts with bad comments. This can tarnish your brands’ image.
    Hemant Aggarwal recently posted..Export All Your Instagram Photos And Download Them With InstaportMy Profile

  12. Twitter:
    I use Facebook solely for business and it has been working good for me, I know a lot of people are saying Facebook care only about their business and won’t show your posts to your huge fans.
    This is true, but if you want to benefit from FB, then advertise your product/website and you would be glad to know that Facebook is really a huge potential to make your business grow.
    Frank Joseph recently posted..Free Top High PR Dofollow Article Directory Submission Site to Improve your website rankingMy Profile

  13. Twitter:
    As a photographer, I find Facebook very useful in reaching a local audience of “friends of friends”. I am trying to use all social platforms for exposure, though, since I have only recently launched my sites. So far Facebook has been the easiest to get attention on, but I’d really love to get more traffic to my G+ site for the seo! Thanks for this article.

  14. Twitter:
    Facebook is medium for Entertainment and Also a Great platform for Marketing also.
    WE Can Create Facebook Ad Campaign to promote our product or service. Create a Page or Group to provide solution to our audience and Attract audience to out product.
    Rajesh Jhamb recently posted..10 important tips for Your Motorola Moto GMy Profile

  15. Twitter:
    Facebook has now become a very powerful tool to attract traffic into your blog or attracting business opportunities. Its a billion + community so no one could deny the possibilities down here. Most of its users are active on Facebook for more than an hour a day so its impossible to deny promoting businesses over here. anyways thanks for writing such an eye opener article Waqar.
    alan recently posted..Opera Mini for PC Download, Opera Mini Browser for Windows7/8/MacMy Profile

  16. Twitter:
    Hey Waqar,
    Nice post and Yes, Facebook is very important part of blogging. It helps in promoting our business and also attracts many reader. Social media sites really play an important role these days. Thanks for sharing this post with us.
    Sudipto recently posted..WeChat for PC Windows 7 Free Download, We Chat for Computer MacMy Profile

  17. These days Facebook is focusing only on generating revenue, that is why i think the importance of Facebook is decreasing day by day, as for Google concerns, Google is trying to promote G+ and as for my personal analysis and observation is, G+ post and/or profile has much higher value than of Facebook. G+ posts indexed instantly, like twitter while facebook;s post took a few hours to days to get indexed in Google. I think Google + is better for SEO but Facebook is best for user experience.

  18. Twitter:
    Very relevant and important topic under the current scenario!
    Freddy M Thomas recently posted..#4: HIS SEARCH FOR RESPECT,PRIDE AND EDUCATIONMy Profile

  19. The important thing i love facebook is that was created a new income for me through using facebook ads and target people that i want to use their information :)
    Jolice recently posted..FB Echo Review – 60% Discount Code OfferMy Profile

  20. Facebook has over 1.25 billion active user. It is very essential for small business to have facebook account. It is a way for people to communicate and interact online and stay connected.

  21. Twitter:
    Hello Waqar, thanks for your nice share. Facebook has become the most well-known Social networking site with 1.28 billion monthly active users, so it is an effective way to get more traffic and more leads to your business by using a Facebook page marketing for your business
    somon recently posted..Pou for PC or windows 8 7 XP Mac computer freeMy Profile

  22. Twitter:
    Facebook is always good for businesses, according to Shareaholic’s 2nd Quarter 2014 Edition Of Social Referral Traffic Report in the second quarter of this year Facebook drove 23.39% of overall visits to sites. !!!Facebook Remains The Undisputed King
    Sreeraj M Ajay recently posted..How Marketers Use Social Media NetworksMy Profile

  23. aminericher says:

    It’s no secret that facebook is a key to develop any business today. Boosting offline presence can be easily done through social media. And Facebook is growing fast.
    The problem, however, is how to get real fans and costumers online if you don’t have any offline presence.
    I think it is essential to develop social media community by interacting with potential clients already existing.

  24. facebook is extremely important for businesses trying to gain popularity.
    Paul recently posted..Mustang LogoMy Profile

  25. Twitter:
    The best thing about Facebook helping small business is that it allows you to build a community with the potential of turning a proportion of those community members into customers. Although most people make the mistake of using Facebook like a one-way sales channel. I know everyone agrees that no one wants constant hard sell filling up their timeline. The key to successful use of Facebook for businesses lies in your ability to engage followers, listen to them and to balance the content you are publishing.

    However, for some – Google plus for business is the way to go. For instance, Forbes studied more than 3 million user interactions with more than 2,500 brand posts on 7 social networks. And guess what, Google Plus posts generated nearly as much engagement per follower as their Facebook posts — and almost twice as much engagement per follower as their Twitter posts.

    For me, a mix of Facebook and Google Plus for your business will do.
    Patrick Hollingworth recently posted..In loving memory of a dear friend Ankaji Sherpa 1978-2014My Profile

  26. Twitter:
    It depends on niche but Facebook is really helpful. You can get a lot of traffic to your business and can earn good through it. I personally recommend to all to try at least once. I assure you that you will get good conversion rate. Thanks for sharing a very nice post.
    Deepak recently posted..Download Boom Beach for PC ( Windows 7/8 & Mac )My Profile

  27. You mentioned some nice points to support the usage of Facebook for businesses, but using Facebook the correct way is more important than just using. I mean you must have strategy in place so that you can gain more in quick time and have less chances to lose your efforts.
    Great points
    lalina recently posted..Gmail Login – http://www.gmail.com – Gmail Sign InMy Profile

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