San Francisco, CA: Yahoo to eliminate access to various online services using Facebook and Google credentials, as part of its reversal strategy.
Yahoo Inc. has announced that it will stop allowing its members to gain access to numerous online services, which includes photo-sharing website Flickr and Fantasy Sports, by making use of their Facebook or Google credentials for signing in. A company official said that this change will be rolled out to the consumers gradually and it would mean that the users will have to make a Yahoo ID for registering and making use of any of the different portal services on the internet. This move is just another one of the changes that have been made by Marissa Mayer, the Chief Executive Officer.
Yahoo Sports Tourney Pick’Em
Ms. Mayer is attempting to revive the revenues of the company that have been stagnant for a while by sparking some fresh interest in the web products of the company. The company asserted in the statement that they are constantly aiming to improve the experience of the users and when this new process is finally implemented, the company will be able to offer the users with a more personalized experience. Yahoo Sports Tourney Pick’Em is the first service of the company that would necessitate the sign-in procedure and this service is focused on the NCAA college basketball tournament, which is scheduled
Eliminations of Google and Facebook Credentials; a Reversal Strategy
Since 2012, when Marissa Mayer took the reins of the company, it has released new versions of a number of its products including Yahoo Finance and Yahoo Mail. Last year, the company had announced a program that was designed for recycling user IDs that were inactive. This allowed new users to claim email addresses, which had not been used in the past year. The elimination of the sign-in feature with Google and Facebook credentials is reversal of a strategy that had been adopted by the company in 2010 and 2011 when the company had been under the control of the CEO, Carol Bartz.
Yahoo to Implement New Sign-In Process Process This Monday
Mayer, who is herself a former Google executive, has reversed this strategy. According to a spokesperson of the company, the new sign-in process for the Tourney Pick’Em will initiate from Monday. It was said that other services could still be accessed by the users with their Google and Facebook IDs. But, she also added that eventually, the Google and Facebook buttons will be removed from the Yahoo properties even though a timeframe has not been provided.
In other news of the company, it has made yet another purchase, this time of a web customization tool called Vizify. The company will be shut down and the employees will migrate to Yahoo offices. The Portland, Ore startup that seeks to unite the social data of in a platform that’s visually inviting was purchased in a deal by Yahoo so it will not be allowing any new signups and will be making refunds to existing plan holders. A price was not provided for the acquisition deal made by Yahoo. This tool had come to light when it had teamed up with Twitter in 2012 for the annual year-end review.