Business Card: A Must-Have for Bloggers

Nikko Marasigan

Nikko Marasigan

Nikko Marasigan is one of the Web Mercenaries for Xight Interactive - a team of highly-competent SEO specialist for hire that specialize in developing creative, scalable and adaptive SEO strategies – from search marketing, link development, social media, brand development to conversion rate optimization. Blogs at NikkoMachine - Philippine SEO and Internet Marketing and shares SEO tips on Twitter.
Nikko Marasigan
Nikko Marasigan
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Despite how media and marketing has changed due to the advances in technology, the traditional business card remains one of the best tools for marketing oneself. Not only does it promote you and your services, but it also establishes connections with the different people that you give your cards to — the classic one-two punch. This is no exception for online marketers and bloggers as well.

As a blogger, there are different things going for you like SEO and other strategies to get more people to look at your stuff. However, there are other ways to get successful at blogging and writing online like getting picked up by other more prominent bloggers to write for them, as well as many other things that are possible.

Nikko Marasigan Business Card

The business card is not just a one-off thing since it can be passed down from person to person, and it may even get into the hands of someone who can really help you get further. Here are various reasons why you should make use of them as a blogger. If you ever get convinced, then perhaps you can add more good reasons to do this so this method gets better for you.

Cost Effectiveness

For the cost you must spend to design and print business cards, what you get in return is much more than what most would expect from other more “modern” methods of marketing. It may just be a small piece of thin cardboard with your number and contact information in it, but that is all it takes to network with people more effectively than in any part of the Internet since it would be you personally handing them your card.

That personal touch is irreplaceable and important in building relations with others in business and in any other field. With that said though, being too frugal with your business cards won’t do you any favors since having well-made cards should bring in more opportunities and useful contacts than if you play chicken with the budget on this otherwise cost effective method.

Good Exercise on Business Card Design

Making your own business cards lets you stretch out your designing muscles, which is actually helpful for bloggers since part of running one is doing the themes and layouts. The design of your business card can reflect how you design your blogs and how good they may be.

If you don’t really have design chops and either bought or took your current blog theme for free, then you can just use the font, color scheme, and basic layout of your blog for your business card design. Of course, you can still have someone else do it for you if you really aren’t that good of a designer. Either way, it can show off what your blog may look like.

Various Ways to Sell Yourself

Putting in your name, contact information, and the title of your blog, as well as some design, isn’t the only thing you can do with your business cards. You can put in stuff like messages, instructions, and even stuff like promos and other gimmicks on your business cards to promote you and your blog or whatever your product may be.

Creativity can take you far with your business cards, as long as it doesn’t get too tacky. There are also a lot of other ways you can make and distribute business cards, from using different shapes and materials to even making use of a personal profile page as a digital business card of sorts to pass around online. Research, experiment, and use extensively what works for you. (See my collection of  Creative Business Card Resources on Scoop.it)

It’s Just a Good Idea

Even if you don’t have a blog or some business, it is still a good idea to make business cards that you can distribute to whomever in however you please. Whatever skills you may have, it does help quite well for anyone’s benefit since you get to be known by people. As the adage goes, “It’s not about what you know, but more on who you know.”

Having something extra to help you out is just a good idea, so there really isn’t any good reason not to. If you want to boost your chances in becoming successful as a blogger, then may the business card be something that you add into your arsenal and hopefully get more opportunities along the way. 

Comments


  1. Twitter:
    Hey there Nik! You’ve given enough positive reasons to have a business card and I’m sure many would just click the ‘New’ option on PhotoShop and start exploring the designers within themselves!

    You’re absolutely right when you say that the cost of designing and printing business cards is worth! But the cost on the designing part could be avoided if the person knows a bit of designing. Bloggers need a simpler business card as compared to the people who work in companies/firms.

    If I talk about me, I don’t really need one right now as I’m yet 15 (you must have seen that article here on Comluv :D ), but I’ll surely get one within a couple of years!

    PS My dad is in a very good post (just below the owner :P ) in a company in Printing Industry, hence I’ll get my designed (by the best designers in town!) and printed for free!

    Cheers mate!
    Raaj Trambadia recently posted..The Real Secret Behind Ctrl+Alt+Delete!My Profile


    • Twitter:
      Hey Raaj! You should get a business card if you consider your blog as your business. Age doesn’t matter you can stun business owners with the fact that you started early out.

      And as for designing good for you as you can get your designs from your dad. I do get some services online right now and they are very great.

  2. This Blog is on point!

    Nothing will ever replace face to face meeting to get a client. A business card is a must and I hand them out anytime I meet someone new.


  3. Twitter:
    You make some interesting points but I think the days of the physical business card are coming to an end.

    I think about a meeting with 10 investors a few days ago. A few handed out business cards and the majority didn’t. What did I do with the cards I got? Put them in my pocket and they’re now in the bin. The other investors emailed me their details and those are now added to my Contacts list and synced across all my devices and stored in the Cloud.

    Times are a changing, my friend.
    Martin Cooney recently posted..The Klout Score for Twitter is Useless and EgotisticalMy Profile


    • Twitter:
      Hi Martin, I agree it happens but some business cards are too creative that you tend to treasure them or pin them. There are also virtual business cards and they are great as well.

      Times are changing but as i have said having something extra to help you out is just a good idea, so there really isn’t any good reason not to. If you want to boost your chances in becoming successful as a blogger, then may the business card be something that you add into your arsenal and hopefully get more opportunities along the way.


      • Twitter:
        Hmmm, well I can honestly say I never keep business cards and certainly have never treasured one :)

        For me, my ‘good reason’ is time, effort and energy – as well as the ROI. For a blogger (since it’s an online thing), I’d only go so far as virtual VCards. I really am unsure what value a physical business card has for them.

        Though I’d be really interested to hear of any real world examples from other readers where a real business card has brought additional value to their blogging enterprise. Anyone?
        Martin Cooney recently posted..Dangers on Social Media Business MarketingMy Profile

  4. This is a great idea. There are many businesses online that offer business cards for free! This is a good way to help you in the promotion process!
    Wade recently posted..Looking For Sermon Outlines & Sermons That Work?My Profile


  5. Twitter:
    I used to have a business card. After reading this, maybe it’s a good idea to have a business card again :)
    Ari Wahyudi recently posted..Coal Mining In Indonesia: The DillemmaMy Profile


  6. Twitter:
    I do agree with some points that you gave about having business cards. I think it’s also important to make your business cards simple and straight to the point, meaning you don’t necessarily have to sell yourself out by giving all of your information in one tiny business card. :)
    Elena Anne recently posted..Raspberry Ketones: Antioxidant Properties and LipolysisMy Profile


    • Twitter:
      Simple, straight to the point, relevant to your blog(in terms of industry and design) creative and useful. I posted my twitter profile as my business card because I work online and twitter is part of my work. I talk to clients mostly on twitter, I guess its simple and straight to the point.

      Thanks Elena for dropping a comment! :)

  7. Hey good post! I am not sure here because in my area business cards are not really famous when it comes to online business or internet marketing. I think digital business card would be great to build an online reputation.

  8. I’ve put my complete FB, Twitter and Blog information on my business cards, and I agree, they are a good source of traffic for bloggers. Whereas once people simply used to put their cell and address on these, now, I genuinely think that it is important to put any and all your e-addresses on these! Thumbs up for a great post!
    Leo recently posted..Building Email ListsMy Profile

  9. Thanks for the link, I was really confused about which printing company to go with. :)

    Got some designs from graphicriver.
    Karan Labra recently posted..Top 10 Rainmeter skins of 2012My Profile

  10. I was just thinking of making some business cards for my blog. If I talk to people about being a Blogger they usually ask for my blog address and that way they wouldn’t have to remember it exactly. It would be on a card for them.
    Julie recently posted..Driving Traffic to your blogMy Profile

  11. Great post man. Designing a business card that fits in with your business is important. I made use of Facebook business cards promotion a while back. I’m into social media marketing so having a business card designed to look like my facebook profile made people more interested.
    Aliosha Kasin recently posted..SmartMove. Control Your Phone By Moving ItMy Profile

  12. Nikko,

    I wholeheartedly agree with this post. I run a newly founded video marketing company, Helios Media Marketing, and because our main focus was on video and leveraging them via social media sites, we paid very little attention to tangible marketing. A business card, we have found, is the one real and tangible thing that prospective clients or partners will hold onto. They can access a video that we sent them at a later date, but can they pull it out of their wallet and pass it on? No.

    Having a business card is crucial for those internet marketing and Blogging guru’s especially when they get a chance to put a face to their expertise. Even Bloggers and internet marketers come out behind the computer screen every once and a while and it is imperative that they bring something to pass on.

    Thanks again for your post! I look forward to reading more.

    -Tyler W. Price
    Tyler Price recently posted..YouTube and Video MarketingMy Profile

  13. a business card is useful in the sense that it’s used as a point of contact….not so much as to generate traffic…

    if you are more of a face to face person..and network often..I think you should use it…to plan seeds in the minds of ppl as to what you are doing and offering…sales is a process…see it as a business process then that will lead to attracting more sales to you..

  14. great article, and you are correct! the small amount it cost’s to produce business cards is cheap compared to benefits you gain from having them handy. it is a great platform to promote yourself and be creative, but still keeping simplistic and professional approach too

    thanks
    john recently posted..Hampton Bay Light ReplacementMy Profile

  15. Hey, this blog rocks! Business cards ARE essential! You meet people, you giv’em cards. There ain’t nothing more effective thans advertising directly :) Besides it’s way more fun interacting with real people than SEO catalogs :P
    Jan recently posted..Co to jest wizerunek firmy?My Profile

  16. since I’m going to a big blog event tomorrow. I follow your advice, hopefully i can gain at least 10 regular visitors there.

    thanks for giving me enough reasons why i should create business cards.

  17. I think whether or not bloggers need an a business card can depend a lot on the nature of their blog. For example a health advice blog could use one, but a blog that simply posts news about something probably doesn’t need one as much
    Fazal recently posted..Motorola Defy XT review, features and specsMy Profile

  18. Business Cards are a must MUST! completely agree. So easy to pass around and have all the important information on. If they are eye-catching and well designed… even better! At networking events they are so helpful.

  19. A good, well designed business card still has the ability to make you look professional. Its interesting that a more traditional form of marketing still exists and works with the more modern digital environment so favoured by many bloggers in an increasingly online world.


  20. Twitter:
    I just want to get o onene printed But the fact is that
    there are not much demand and work of these types in my area
    or you can say that my town is little backward from latest technology
    HAMID ROSHAAN TAHIR recently posted..Guest Blogging Tips: How to Get Your Post AcceptedMy Profile

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