Latest posts by Mitz Pantic (see all)
- 5 Signs of Obsessive Compulsive Social Media Disorder - April 7, 2014
- 10 No Brainer Tips for Making Money with Affiliate Marketing - March 14, 2014
- Laying The Right Foundations For Your WordPress Website Business - March 7, 2014
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The right post can significantly boost blog traffic—and keep it high for the rest of your blog’s life by attracting new subscribers. But what is this almost-magical post, and how do you get it?
Boost Blog Traffic With The Big Interview
Whatever your niche, there’s probably one person who everyone recognizes as the expert. In online marketing, it’s Seth Godin; in time management, it’s David Allen; in software startups, it’s Paul Graham. Every niche has one of these dominating personalities, and nobody in that niche can get enough information about them.
A single post on your site backed by one of these personalities can hugely increase your blog traffic. But how do you get one of these people of almost mythical stature to appear on your blog?
It’s simple: ask them.
How To Hook A Big Fish To Boost Blog Traffic
For this to work, you need an established and respectable blog which already has at least some natural blog traffic. The big personalities in your niche don’t want to waste their time on unproven blogs.
If you already have some blog traffic, you can approach the biggest, most influential personality in your niche and ask them for a 15 minute phone interview. Almost anyone, even a famous person (within your niche), will agree to 15 minutes on the phone.
But what if they don’t agree? Then you can try again later. First, build up some social proof that a 15 minute interview on your blog will help them. You can interview other, less-famous people in your niche as proof you’re a good and helpful interviewer. You can freely promote products and services made by the person you want to interview before requesting
How To Turn An Interview Into Web Traffic
You’ve scored your interview with the biggest name in your niche, so what do you do now? First, prepare for your interview. This is going to be, perhaps, the most important 15 minutes of your blog’s life, so it’s not unreasonable to spend hours preparing. Develop a list of interesting and short questions to ask—and practice asking them. Test your equipment for recording the call and try to get the best possible sound quality. Do everything you can do in advance to make the call perfect.
Then make the call.
After the call, mine the interview for as much content as you can. Turn the recording into a podcast. Turn the audio into a text transcript. Extract parts of the transcript into a shorter, more focused blog posts. Summarize the actionable advice in the podcast into another post. Keep working until you have the perfect storm of content to post to your blog.
Then contact the person you interviewed and tell them that you’re going to post the interview tomorrow. Give them a sample of all the great content you’ve created from that short interview and kindly ask them to promote it on their blog, mailing list, social media accounts, and other platforms.
If you’ve done your job well, you’ll receive one or more links from the most highly influential person in your niche to your site which will send you a torrent of blog traffic—and many of those readers will see the incredible job you did and want to subscribe to your site to see what you do next. Plus other sites will link to your interview over the next couple days and send you more blog traffic—and more new subscribers.
Both the many new subscribers and the new high-value inbound links will ensure you a permanent boost in blog traffic.
