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If you are one of the lucky ones that has not been affected by the Google Panda update, then hold on tight, because your turn might be coming. I believe that this is only one of many updates that Google is going to put into force. This recent Google Panda update has not cleared out all the spam websites that still exist in the search engine results and therefore the job is not finished!
Unfortunately the Google Panda update did not only affect trash websites, but it also affected the largest and most highly regarded websites on the Internet. These websites are so big that it is almost impossible to keep track of the quality of the content that is placed on their websites. I know one of my websites got hit recently, and I do agree that I had old and outdated content that even I consider, not to be great.
When you get hit by the Google Panda update a good percentage of your traffic will be gone in the matter of one day. You will wonder what has happened and investigate by searching in Google. You will see that your content is still exists in the search engines but does not rank anywhere and less you type in a precise title and sometimes even the name of your website as well. It’s like you’ve been sent to the back of the queue, when you have been working so hard to get to the top.
When this actually happened to one of my websites I did not sit back and wonder why, I immediately investigated and found some very valid reasons why I got hit by the Google Panda update.
What kind of content does the Google Panda update target?
- Duplicate content.
- Not enough text on the page.
- No internal or external links to the page.
- Content that requires a qualified person to write.
Check out the Google Webmaster guidelines. Everything that Google expects from a website is listed there. It baffles me when people are continually asking questions about what Google wants and what is the right thing to do when it is all listed there on their website. Go through the guidelines and make sure your website is following the rules.
5 SEO Tips to Fight Back After the Google Panda Update
Analyze your website statistics
You need to find out what keywords you were ranking for before you got hit by the Google Panda update and you can do this by going to Google Analytics. If you were ranking for a particular keyword then I have no doubt that you can rank for the same keyword again. You just need to do a repair job on your rankings.
You can also visit Google Webmaster tools to see if there are any crawling
Compare the competition
What websites are still ranking for the keywords that you have dropped out for? Investigate and find out why they are still there and you are not? Have they got better content? Are their pages search engine optimized?
Onpage optimization
Onpage optimization is the only way to tell the search engines what is exactly on your website. Follow my SEO techniques to get your pages up to standard. It is so easy to do onpage SEO but often people neglect it, thinking that their page will just rank in the search engines from pure luck. This can happen, but why leave it to luck when you can be sure to rank well. While doing your Onpage SEO, this is a great chance to define clearly which keywords should be targeted for an individual page or post.
Offpage optimization
We all know about link building and the quickest and most effective way to do this off page optimization is to use Web 2.0 properties in your SEO back linking tactics. I know you are all probably thinking guest posting and blog commenting are your top choices for back linking, however this is too slow for such an urgent situation. You need to get straight back into the search engines as soon as possible.
Check your progress
Go back to the search engines 2 or 3 days after optimizing a particular page will post and see where it is ranking now? If it gets back to its original position then your job is done, however sometimes it might need a bit more work.
Does this method work?
Yes! When I said I got hit by the Google Panda update, I mean really hit. I lost thousands of visitors per day which equated to over 100,000 in a month (more like 120,000). I could not let this happen and I fought back quickly. These are the exact methods I used to get my traffic back. The website is back to normal now, but I am still using these methods to get even more traffic. You do not have to be hit by the Google Panda update to take advantage of these SEO tips.
