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The secrets to top search engine rankings are really simple but people have a tough time getting them right. Many webmasters seem to be over dramatizing the recent Google updates, when in fact, the rules of the game are the same. Only black hat methods have being scrutinized by Google, while white hat SEO strategy remains the same.
A good step is to start learning about keywords and understanding its importance in active good search engine ranking.
There are many aspects to keywords and if you miss on some important ones, it’s really difficult getting to the top of the search engines.
For example, the search volume and competition of a keyword has a very important role in pushing your website to the first page of Google. After you have worked out what keywords to use, it what you do with them that counts next.
There are many instances where they keyword is merely a combination of two phrases and you have to add your words to build a perfect one. Doing a good job here will definitely help you to get better page ranking. Here are a few tips to help you get top search engine rankings.
#1. Knowing the Word Count and HTML Coding
After Google panda updates, Google made significant changes on how their search engine spiders find the necessary information. Now with more Google updates many Webmasters SEO strategies in 2012 still follow the same basic principle.
The word count on your pages is probably the most important point to keep in mind. Make sure that your posts are at least 500 words but keeping them in the range of 600 to 750 words is even better. I am a content freak though and like to make my articles closer to 1000 words long.
You should also not use heavy HTML coding in the background as this can have a negative impact on your search engine positioning. Also too much code means it is more likely that there are mistakes hidden within.
#2. Page Titles, Metas and Images
The good thing about search engine rankings is that many basic principles remain unchanged even after many years. For instance, page titling and keyword density are still very important in when writing SEO Content and achieving good rank.
Your page
Many developers forget but do not know the importance of using keywords in images and videos. Using keywords in your image and video’s meta description has a dramatic effect on your search engine rankings and this is something many webmasters fail to follow strictly.
#3. Backlinks and Internal Linking
Building links to your website are most essential to gain important search engine rankings. The back links, you are giving the search engines an impression that your website is trustworthy.
However, stay away from link farms and other spamming methods to gain back links as they will only damage the reputation of your website in the long run.
Internal linking is a highly effective strategy for better search engine rankings and this will also help you to keep your visitors on your website for a long time. I suggest you do internal linking manually and do not rely on an automated plug-in to decide the best keyword for your posts.
Back links work best when your website has high quality content. The basic of any search engine ranking strategy is to have good content on your website.
Without quality content, you can do all the promotion you like, but it still will be difficult to achieve high search engine rankings.
#4. Staying Up-To-Date With the SEO Scene
There are hundreds of blogs that write about SEO strategies and each year, dozens of books are published on this topic.
Make sure to buy at least one of them each year to keep yourself updated to the current trends in SEO. You are also welcome to download my FREE SEO tutorial available at my website (in the sidebar), no signup required.
What Now?
Just remember that all your SEO efforts could be wasted if your actual content is not up to scratch. That fact is no secret to most of us, but still people do not understand and publish any old information.
Also never abuse your keywords by mass link building or stuffing too many keywords into your posts. Google is watching your blogging ethics and all of your actions will go towards great search engine rankings.
Have your say and add your top search engine ranking secrets below in the comment section. I would love to hear your opinion on this topic!
