Latest posts by James Martell (see all)
- Building A Better Fathers Day With Gifts That Give Back - June 6, 2013
- The Simple Path To Google Rankings Success - January 14, 2013
- Google Rankings – The Gift That Keeps On Giving - November 12, 2012
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You’ve gotta love Google! I say that sincerely because, in my opinion, they are one of the very few great companies of our age: sometimes known as the “Internet age”, or the “information age”.
I remember when I first started using the Internet to browse. AltaVista and Excite were the leading search engines back then. Also popular were these WebCrawlers, metasearch engines that blended the top search results from other engines.
And for those who remember those days you’ll recall search results were often way off topic.
This changed when Google entered the scene in a big way around 2001-2002. It seemed that around that time Google became a media darling, often being referred to by on air radio and TV people, as well as print media, who may have coined the phrase we are now so familiar with, just “Google it”.
Google Has Always Been My Friend
In those heady days of the early 2000’s Google ranked supreme in my eyes, not only for their highly relevant search results, but because my affiliate revenue rocketed during that time, thanks mainly to Google’s algorithms, which factored in the importance of any particular page in it’s database by evaluating sites linking to it. (backlinks)
Back then, and to this very day, I’ve been preaching strategies for acquiring quality backlinks (not junk links) in my affiliate marketing trainings.
Another notable thing about Google is their reputed company motto, Don’t Be Evil.
Higher Ethical Standards Always Impress Me
Although there is some debate as to whether “Don’t Be Evil” is actually the company motto (or slogan) there is no debate that their corporate culture is based on fairness.
In fact, Google has published a 10-point corporate philosophy in which point #6 states, “You can make money without doing evil.”
It has been reported that the phrase “Don’t Be Evil” was coined by Paul Buchheit, the creator of Gmail.
He claims to have made that suggestion in a high level meeting saying he “wanted a slogan that, once you put it in there, would
I love that concept, — looking out for the little guy.
Wall Street Could Learn A Few Things From Google
In these days of well documented corporate greed it’s highly charming that a global giant, like Google, puts “doing the right thing” above profits.
“Don’t Be Evil” would be a welcome slogan for Wall Street, don’t you think? How about making “Don’t Be Evil” an amendment to the constitutions of the worlds leading governments, including the USA, Canada, UK and China?
Google, by instilling a Don’t Be Evil culture, has established a baseline for honest decision-making that disassociates it from any and all cheating.
Google Doesn’t Play Favorites
I even applaud those recent “webspam algorithmic” updates of late February, 2011, that knocked millions of “low value” pages of content out of the running for top rankings.
Clearly, Google feels a greater the responsibility to you, the lowly web surfer, than to companies who’ve managed to trick their algorithm into a top ranking.
I applaud that.
And I’ve been preaching the importance of “high-value”, relevant content on my affiliate marketing podcasts ever since the last major algorithm change in December, 2004, infamously known as the “Jagger update”, which wiped out much of my own affiliate content at the time.
As much as I suffered financially by that loss, I still revere Google for it’s commitment to play fair and not favoring the “big boys”, such as Industry conglomerates who feel they should have the top rankings simply because they’re big.
Google really does have a “human” side. And that’s a good thing.
What’s been your experience?
About the Author
James Martell lives in White Rock, BC with his wife Arlene and their four children. James is a pioneer in the affiliate marketing industry and was successfully profiting with affiliate programs since 1999.
