Latest posts by Chris Nosal (see all)
- The Most Powerful Marketing Strategy Ever Discovered - February 8, 2013
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As marketers, most of us have learned a scientific formula to try to convince customers to buy our products: list a bunch of benefits and features, a few bullet points, close the sale, upsell, and basically use a bunch of “techniques” to try to draw customers into our products.
But why are we settling for outdated marketing strategies, when there’s something MUCH BETTER we could be doing, that’s much more natural, and will create a level of results and success in your business and marketing that you’ve never even dreamed of.
To start off, and prove my point, before I teach you these secrets, here is Apple’s 2012 revenue comparison to other top companies:
Apple made more $7 billion more in 2012 than Microsoft, eBay, Google, Yahoo, Facebook, and Amazon COMBINED”¦ and in this article I’m going to show you how they did it; what they’re doing differently from every other marketer and business on the planet, why they’re so disproportionately successful than anyone else, and how you can apply their secrets to your blog or business.
They did “marketing strategies” the old way-Apple did things the new way”¦ this is the PROVEN success formula for marketing and advertising your business in the 21st century, and the most powerful marketing strategy EVER CREATED–and it’s the FUTURE of marketing.
In a moment, I’m going to go into detail and break down this formula step-by-step, but to sum it up:
It comes down to building relationships with people, instead of trying to “sell” your products to them, and involves adopting a whole new way of looking at marketing, thinking of it as an emotional relationship, and making it about connecting with people on a core emotional level.
Emotions are what motivate us, and drive us to make most of the decisions in our lives; we usually do something because the results will provide a positive emotional experience, and selling an emotional experience, life-transforming experience is much more powerful than selling a product or service alone.
Three of the biggest areas I learned good marketing methods from are also the most popular forms of entertainment, relationships, and storytelling:
Music, television, and books.
And what do all three of these things have in common?
Well, there’s actually a few things:
- They hold our attention and focus
- They give us bonding tools
- They stimulate EMOTIONS.
Go back to that third one, because it’s the key to capturing a person’s attention and getting them drawn into anything you have to say.
Why do we pay attention to the things we do, and feel a bond and connection with things in our lives?
You know that EMOTIONAL CONNECTIONS are much more powerful than logical ones… so why aren’t you integrating this into your marketing strategies?
We Connect With The Meaning Of Things
Which of the following means more to you, and would help you connect with a blog, brand, or business more:
1. We build music, photo, and movie editing software. (company says what they do)
Or”¦
2. We all have unique skills, ideas, and talents; and it’s the expression of those talents that give us the ability to create, invent and inspire others with the art, music, images, and movies that make us laugh, cry, share, and create moments that we’ll remember for the rest of our lives”¦ and we build software people like us who want to express themselves [connecting with your reader], who want to share their creativity with others, to transform lives, and to transform the world”¦ basically, we give people the tools to turn their dreams and visions into reality. (company talks about their passion, and why they’re doing what they do, connecting with customers, building loyalty, and gaining followers)
Now, which product would you want to buy?
Who are you going to instantly TRUST has your best interests at heart?
Which company are you going to believe would be devoted to YOUR needs, and to building the best product?
Marketing method number one; which connects with your logical brain, and offers you a piece of computer code and machinery?
Or marketing method number two; which tells a story, hits with your emotions, core beliefs, creates an EMOTIONAL bond, and inspires you to do something that will change the world by sharing a grander vision for the world?
YouTube is a perfect example of this; you see all sorts of people expressing their comedic talents, their musical talents and unique sense of humor (like Gangnam Style), and inventions like the video camera, the internet, and the computer give them the tools to turn the ideas they have in their head into a reality to share with others, and make others laugh, learn, simple, connect, share with the world, and love.
Now how does that compare in terms of meaning, and emotional connection, with “we build music, photo, and movie editing software”.
Just like with Microsoft you don’t feel anything for their products, but with Apple you can FEEL the passion and attention to creating amazing products that you can fall in love with, because Apple has communicated this, and has made a human connection with you as an individual, rather than just as a company who is pushing out Windows because of their financial timetable or the holiday season; Apple communicates a passion for changing the world customers can personally connect with and get behind.
Apple clearly communicates their desire to make the best products on the planet, and to create revolutionary products that change the world; how many other companies do you know that communicate anything about why they do what they do in their marketing, advertising, and branding strategies?
For example, BMW might associate their brand with “luxury”, but we have no personal connection with a passion or mission for why they build cars in the first place (other than because they need to make money, which isn’t a reason we can personally or emotionally connect with); 99% of companies NEVER try to actually build a connection with their customers; they never create a REAL HUMAN CONNECTION with their customers.
In every area of our lives, except marketing, we focus and prioritize emotions and relationships in our decision making, and our whole lives are about relationships and connecting with other human beings, so why don’t we try to connect on a human level in our marketing?
Humans Love Stories
We watch movies, read books, and listen to music because we love stories, we love emotional connections, and we love things that capture our imaginations.
When people talk about “long vs. short sales letters”, think about how an 800 page novel can keep your attention, while offering nothing new (other than emotional stimulation), and not giving any value other than entertainment, storytelling, and stimulation of your imagination that builds a story and pictures, and entertains your brain.
We connect with others by understanding their passions, ambitions, dreams; what inspires them, and how they think about things.
We don’t just want to be sold a product; we want to have a memorable life-changing EXPERIENCE with the products, businesses, and connections in our lives.
As humans, we crave story, meaning, and entertainment. People don’t just want products, they want a history, a story of passion that drove the creation of a product, or a story of one man (or woman)’s vision to change the world; and we love hearing about how they overcame the odds and fought so you’d be able to benefit from their product today.
How would that change the meaning of the product, and how would you feel about trusting the company who built it to have the best products on the planet, because while the first company just says, “we design movie software”, you can only assume their purpose is to put out products so they can get paid and make money.
But the second business, like a friend, created an emotional, human connection, where you can feel their passion, and you’re no longer skeptical, because your mind has a reason to justify why they created the product, so you know it will be good, because they conveyed that they have a sense of PURPOSE that is driving them to create the best product on the planet for you, and because the second person fought so hard to overcome the odds because they believed in their product so much; they gave you a very real, human story you can connect and empathize with.
Especially in today’s impersonal, over-saturated internet world, where everyone is making questionable claims, trying to compete with each other for money and sales, and customers are naturally skeptical, in today’s world good marketing and sales is all about TRUST and EMOTIONAL CONNECTIONS.
Everyone is focusing on winning over readers minds; trying to convince them that their product is the best on the planet”¦ but all the pitches look identical!
If you win over your readers hearts, and really make them feel a deep connection with you, your sense of purpose, and why you do what you do, and you aspire to create the best products on the planet, people will naturally want to buy whatever you have to sell, not only because of your product, but because they feel a personal connection with it.
It’s like someone buying a song not because the song is the best, but because they connect it to their first song they heard on their wedding night; people are humans, and they connect products with MEANING in their lives.
Building a modern marketing strategy is about forming an intimate, personal bond with people; like a feeling they would have for a best friend, where everything you say cuts directly to the core of their emotions; it begins with being PASSIONATE and creating an amazing experience for your customers.
The problem is that most business and marketing has gotten to the point where it actually TRIES to be impersonal to create a “professional” imagine with boring, lackluster, or over-hyped language (like the kid who tries too hard to be cool but just looks desperate)”¦ and it’s BORING because it’s been overdone so much; this marketing strategy just comes off as TRY HARD.
Good marketing, when done right, is so good it looks invisible; like your friend telling you about how great the new iPhone is, showing you his, and everything it does, and making you want the product, but never trying to convince you to buy it, or that you need it.
It’s marketing; selling a product, but it’s so well done and natural that it’s invisible, and this marketing approach feels just like a friend telling you about an amazing passion project they built, and how incredibly proud of it they are.
Promoting Anything Is All About Connecting To Emotions
Everything we do is for some sort of positive emotion, and everything we avoid is associated with some negative emotion.
But what causes emotion, and how specifically do you create emotions in someone else, get their attention, and make them FEEL compelled to read whatever you write about?
It’s actually incredibly easy once you understand it.
But first, you have to understand exactly what causes emotions… because emotions are the key to getting rapport with people, getting them personally and emotionally involved in and connected with whatever you’re doing, and making them want to share your message with everyone they know.
The key to holding someone’s attention (versus boring them) comes down to the difference between abstraction and tangibility.
So let’s get that out of the way quickly… but this is the KEY to getting people interesting in what you’re talking about, and getting people to like you and actually getting them interested in what you’re talking about when you talk to them.
Abstract: Existing in thought or as an idea but not having a physical or concrete existence (ex: communication).
Tangible: A thing that is perceptible by touch (ex: handshake).
We, as humans, value things that we can interact with on a one-on-one, personal level.
Basically the difference is, if I put 100 people in a row, showed them two other people, and said, “are these two people communicating?”, you’d get 100 different answers and maybe even an argument, because communication is an IDEA that doesn’t have an exact physical equivalent, which means the brain can’t produce a picture, which means there’s NO EMOTION to the conversation.
However, if I said, “are these people shaking hands”, everyone could reach the same conclusion based on what they SEE, because a handshake is a physical, visible gesture… it’s a little detail in social situations that makes a BIG DIFFERENCE when you’re talking to someone.
It gives your mind a picture of something you can FEEL during the conversation, rather than just saying “interacting”… which brings me to the next part of this topic
Blogging Is About Connecting With Other Humans
The key to making people feel emotions is to use as much PHYSICAL detail in conversations as possible… and putting as much emotions into whatever you say to people as possible to make sure you get their attention in any situation.
Here’s a simple breakdown:
I’m going to show you 3 easy but powerful “levels” of being descriptive during a conversation to make whatever you’re talking about more interesting.
The first level is being descriptive when you talk to people:
For example if I say eating food, your brain could produce a picture of anything.
But if I say eating a soft, creamy banana notice the detail in the picture in your head?
The word food really has NOTHING in terms of connecting with you, or producing feelings in your body… and if there’s no emotion, there’s no connection with the person you’re talking to.
But the word soft, creamy banana has a smooth almost sexual emotional feel to it, and creates a sensation in your body because it creates a PICTURE in your head that causes feelings.
Suddenly, you’ve turned “food” from a general word that could mean anything, into a specific word where both of you are sharing the same picture during the conversation… this sharing of the same thing is what creates an emotional connection when you’re having a conversation or talking to someone.
In a nutshell, you were able to build a picture in your mind that stimulated your EMOTIONS and drew your attention into the conversation.
Now, let’s take it even deeper, and add an ACTIVITY to the sentence:
Imagine that soft, creamy banana, and feel your fingers running down the soft, smooth, yellow banana running past your lips, as you chew on the soft, white delicious banana slowly.
Level of Emotion = Amount Of Connection/Rapport
How much more interesting that conversation was that than, ” eating food?”
And did you notice how it made you FEEL a lot more connected with me as you were reading it… instead of it just being a mundane sentence, because it stimulated your emotions, built pictures in your mind, and connected you on a one-on-one personal level to what I was saying.
For example, when you’re talking, instead of saying, “I went to a game yesterday the went out to eat”, what you want to say is:
Or do you say, “I went to a football game yesterday, it was intense, it was sunny out, there was THOUSANDS of people around, and I was sitting with my three friends in the fifth row of the stadium surrounded by cheering people… one of the players made a slide tackle that just dug 5 feet of grass out of the ground with dirt flying everywhere… and we were all laughing about it… the afterward we went out to McDonalds and had the most amazing cheeseburgers ever”.
Marketing isn’t the same now that the entire world is connected; the social media and the digital age have redefined the personal human experience forever, and as long as your marketing strategy is to do things in an impersonal “professional” way, your customers are going to feel a disconnect, aren’t going to be interested or entertained, and you’re not going to have any way to connect with your readers or customers.
Remember:
PEOPLE LIKE TO FEEL EMOTIONS.
If you give them something to connect with in what you do, something to relate to in what you do, and something to believe in, and make them feel like your business or blog, is a close, personal friend, you will instantly stand out, and win people over.
Twitter: shafeeqali
i am new blogging, and i got best marketing ideas..thanks for tips
Twitter: chrisnos
If you want the best marketing strategies, study the best. Unfortunately most of the marketers I meet end up studying terrible marketing ideas. And I mean terrible because they’re focused on SELLING, and thinking about what to say and do to make sales, instead of focusing on what’s best for customers, making a difference, and treating people the way you’d want to be treated. Steve LOVED what he did more than he loved money; he cared about making a difference and building amazing products, and people could FEEL his humanity and passion, and he let the money come out of his love of what he did, rather than trying to use covert manipulative marketing with hype and sensationalism to sell mediocre products… but if you’re going to use this technique you NEED to be committed to loving what you do, and to wanting to be the best in the world and create an incredible experience for your customers.
What is greatly pointed out in the article is that Apple connected with the emotions of people and when you connect with the emotions, your marketing is going great!
Rohan Shankar recently posted..Lava ETAB XTRON Launched – Specifications
Twitter: chrisnos
We use relationships in every area of our lives, and they’re often MORE important than anything else… but businesses, many times, actually TRY to be “impersonal” and “professional”, but that distances you from your readers and customers, and this lack of relationship leaves a void where you NEVER fully trust a company or feel like they have a real, genuine place in your life the way Apple makes you feel like they do.
Chris Nosal recently posted..What 2012 Has Taught Us About Marketing, Life, And The Meaning Of Success
But the funny thing is that I don’t prefer Apple!!
Rohan Shankar recently posted..Lava ETAB XTRON Launched – Specifications
Twitter: prabhatrayal
nice example of apple chris, apple is definitely doing something different and people love to buy their products and yes i do believe that blogging is about connecting with other humans as we have to be in contact in order to promote our business. thanks for the post
prabhat recently posted..Best Torrific Alternative : iEatTraffic
Twitter: chrisnos
Well, Apple is going WAY downhill now since Steve died; they stopped innovating, and are starting to put out many variations of different products like ordinary technology companies, and their stock has dipped, I believe, 38% since September. But what I love so much is this is about putting your passion first, focusing on what you love, and, also, doing what’s right for people and having fun, rather than focusing on how to “sell” or get them to buy, because marketing needs to stop being a “technique” or “tactic” where you say or do what you THINK the customer wants to hear, and it becomes about genuinely doing what’s best for people, and getting to build real, meaningful relationships that really touch people’s lives in an intimately personal way.
Chris recently posted..The Importance of Being Yourself In Business (And Life)
Twitter: markmeloon
Chris, really loved the article. You’re right that Apple is falling apart post-Jobs. I think everyone is clear that the love has gone out of the company. There was the embarrassing spat with Google that had them replace Google Maps with a clearly inferior version. The new products are simply refinements of a safe strategy. And so on. And you just don’t get the feeling that the new guy is up to anything big. Jobs may have been a jerk at times, but he was clearly standing for something. Apple is a great cautionary tale for any company that thinks they can rest of the laurels of their technology.
Mark Meloon recently posted..How to Be Classy on Twitter
Twitter: chrisnos
Well, it’s changing now, they’re coming out with iPad Mini, a larger iPhone soon, and other things because they’re turning into an ordinary company who tries to compete on price in markets like other companies instead of innovation and being a leader (and their 39% stock drop from a world record of $700 a share in September is showing this)… but yeah, humans don’t want to interface with a “business”… that concept is DEAD… in the 21st century, in the age of social media, we want to feel like a business is our close, personal friend.
Chris Nosal recently posted..What Are You Doing With Your Life?
Great article and an example of an apple profits on the background. I like the part about our emotions a lot, it is very true.
Evan recently posted..TOP 30 Architecture WordPress themes 2013
Twitter: chrisnos
Apple focuses on building products that look beautiful, sleek, and look like they could be in an art museum; and when you offer features other companies don’t that SPECIFICALLY cater to people’s emotional brains, you can set your own price, because people want a product they can FEEL the best using and will pay a premium for that.
Chris Nosal recently posted..The Importance of Being Yourself In Business (And Life)
Twitter: seojus1
Great article Chris,
They sure do cater to what people want and like. If only they made their phones more customizable like Androids.
And the connecting with humans is so true. When I started, I use to email every owner of a site that I was going to comment on. That returned ten-fold to me, as I have built numerous relationships from that.
Justin Musiker recently posted..The Truth About PageRank
Twitter: Directoryready
Thanks for the post, This is really good post and I do believe that relationship building is more important than link building which drives organic and natural visitors to your site.
Twitter: chrisnos
I need to address this because without traffic you’re not going to become successful no matter how good your material is if no one reads it; I try to build links, but I do it through guest posting on blogs, and adding value by giving out free eBooks, rather than trying to spam or create anything that might give a negative experience to anyone… but if you have a positive message, and links help you rank in Google, link building is definitely a valuable asset to have.
Chris Nosal recently posted..Why Failure Is The Secret To Success
Twitter: DiscoverAuction
Hi Chris,
This is a great write-up that gets to the core of how to attract a potential life-long customer.
Yes, because of the Internet, one has to create a vision in the visitor’s mind. You have to go further than just a photo and description of a product including the possible benefits. Being personal of what the product or service did to make your job or life easier resonates with the consumer.
However, the same philosophy works in brick and mortar businesses. They need to move on from the old ideals of “just make the sale”. Remembering your customer’s name, a bit of details concerning the previous time you interacted with them, and listening to their concerns and questions, then answering those questions or taking care of any concerns in a timely manner will bring a business life-long consumers.
D Hayes recently posted..Spring Is In The Air, Discover It
Twitter: chrisnos
Absolutely! Apple is technically (although they have one of the top 20 websites in the world) a brick and mortar business. But instead of doing what everyone else did in Apple Stores, Steve started by asking himself, “who has the best customer service in the entire world?”, and actually modeled the Apple Store experience after the Four Seasons hotel, rather than copying Best Buy or Wal-Mart, and their “Sales method” is not to focus on making a sale, or pressuring customers to buy, but instead on finding out what their needs are, offering them the best solutions to those needs, and focusing on creating a friendly, open, welcoming feeling when you enter an Apple Store, so that people have a MEMORABLE EMOTIONAL EXPERIENCE at the Apple Store.
The question to start with is, “what can I do that no one else is doing to create an AMAZING experience for my customers?”, and if you’re truly passionate about what you do, and about creating something AMAZING (as if you were building what you create for your customers as if you WERE your customer), you’ll naturally have an uncontrollable desire to create the best in the world anyway.
When you do that, you can set your own prices, and the worldwide recession is over… but because everyone is mediocre, focusing on profits rather than innovation, and trying to compete on price when, for the first time in history, there’s too much competition for the old way of doing things to work, everyone is losing.
Chris Nosal recently posted..The Importance of Being Yourself In Business (And Life)
Twitter: DiscoverAuction
Well said Chris,
“focusing on profits rather than innovation”, that is why so many people are unemployed.
D Hayes recently posted..Discover Increased Sales By Building Consumer Trust
Twitter: chrisnos
The reason we’re in a recession, while Apple is mysteriously the one company making more money than anyone in history selling luxury products, is because competition is greater than ever, and all the other companies are trying to do things they way they’ve done them the past 100 years; focusing on profits, and competing with competitors on price… but now everyone’s trying to compete on price, rather than trying to offer a higher quality product than their competitors and focusing on the customer, and because Apple did this (particularly under Steve Jobs) they could set their own prices, and were outside the “competition bubble” that everyone else was fighting in.
Basically, companies and customers have different needs (one wants money, the other wants great products and service), and Apple’s strategy aligns the needs of the business and the customer, and Apple allows people to do work that has meaning, and isn’t just an empty machine to make the people at the top money, but to also change millions of lives… this generation moving forward is about doing what’s right for people, and focusing on equality, freedom, and happiness; we’ve entered the age where the creative and passionate are the ones who are going to thrive.
Chris Nosal recently posted..Why Are Your Customers Buying Your Products?
Hi Chris,
Totally agree with you, fulfilling other needs in your business is the best thing you can do to grow it tremendously with little efforts. So, whats your catch on how to find the needs of your readers? Would love to hear something from you.
Twitter: chrisnos
Well, what I find from my own work is that, because I’ve done what I’m trying to do, and I know what my needs are, I know how to teach others how to get the results I got, and I’m also constantly listening to and communicating with readers through email, and personally reading every email I receive, as well as encouraging people to send me questions so I can see what problems they’re having, what they’re looking for, and what problems they’re looking for solutions to.
But of the questions from Steve was that it’s YOUR job as the entrepreneur/business to make the right decisions… or in Steve’s words:
“We’re trying to make great products for people. We at least have the courage of our convictions…They are paying us to make those choices… it’s really hard to design products by focus groups. A lot of times, people don’t know what they want until you show it to them.”
Basically, it’s a mix of thinking what I’d want if things were reversed, and using my knowledge and experience to understand what my customers are looking for, and giving them something they don’t even know they need.
For example, most people think they want to “make money online”… but I show them that what they really want is the HAPPINESS money will bring them, but that money is only part of being happy.
I tell them about how people can have money and still have anxiety and fear, lack of confidence, fulfilling relationships, or even chronic health problems, and that true happiness in life comes from a combination of being physically healthy, emotionally happy, and having the time, money, and resource freedom that money brings, and teaching them how to live a truly happy life.
Finding the needs of your readers comes down to FOCUS; you can’t be all things to all people or nobody will want you (an example of this is the total failure of Windows 8 trying to appeal to both desktops and tablets, and being WORSE at both).
You want to keep your site straightforward, so your readers find EXACTLY what they’re looking for when they arrive at your site; pick the 3-5 problems your readers in your niche are universally MOST looking for, and give solve those problems for them, that way all the readers in your niche will find your website incredibly useful, valuable, and want to share your stuff with others.
Thanks for your comment!
Chris Nosal recently posted..The Importance of Being Yourself In Business (And Life)
I remember seeing a TEC conference video covering roughly the same concepts, and it really is genius. Apple goes deeper than showing off cool products that their customers may want to buy, they start by talking about the kinds of things their customers would like to DO, then shows them products that are capable of doing those things. It’s a much more enticing model, and as we can all clearly see, it works quite well. They aren’t marketing products that they want you to need, they are marketing things you can do, and the products that can do them,
Twitter: chrisnos
The reason I love Apple is because they work backward, and start with the customer experience, and putting the customer’s needs and the business’s needs on the same page; they focus on building a great product, being passionate, building the product for yourself FIRST that you’re going to use, then share it with others, and start with doing something meaningful for the world, and doing what’s right for people. Instead of a typical business blueprint of focusing on how much money the company is making, where they can cut costs, and how to convince people they need those products, but without innovation and passion all they have to compete on is price, and competition will NEVER be as low as it once was ever again, so the old way of doing things is dead.
Chris Nosal recently posted..A Scientific Formula For Writing Perfect Blog Posts
Nice article! Blogging and producing quality content seems to have a lot of advantages! I think one of the biggest mistakes I see on a lot of blogs, though, is a constant desire to tell their own story. Sometimes it can be really advantages to blog and write about things that are completely unrelated to a product you\’re trying to sell.
Twitter: fred_henning
Chris,
You wrote a powerful, passionate article! It is well thought out and logically presented. I read it twice. I’m going to let it settle in and read it again later. You have a lot going on in it.
A bravo, great story!
Fred
Fred Henning recently posted..Create a Lasting One Minute Conversation in Seconds
Twitter: chrisnos
Thank you so much. I’m just so bothered everywhere I look; every job I’ve had companies making their first priority how much money they’re making, and how to make more, and online marketers being taught that marketing is basically figuring out what to say and do to convince people to buy your products (which is a BIG difference from doing what’s right for the customer because you genuinely want the best experience in the world).
Chris Nosal recently posted..The Importance of Being Yourself In Business (And Life)
This exact statement plagues me every day as well… to the point where I think about throwing in my business hat and leaving society all together… then I think of my family and come back to reality…
I do hope for that day that the number one value of most businesses is not profit.
It’s interesting that we’ve gotten to the point that “marketers” are teaching each other how to trick and manipulate each other for more profit rather than just helping each other out and creating something that people, animals, and the world actually needs or wants…
Twitter: chrisnos
Remember it worked for Apple better than anyone on the planet. They were on the edge of bankruptcy in 97 from doing things the other way, and since Steve died Apple’s stock dropped from being the most valuable in the world by 38% last time I checked since just September of 2012.
The problem is people get into business thinking about money and success, instead of doing something they can’t wait to do every single day because they genuinely love it so much, like a child, they want to make it amazing in every way; they just see the business as a tool to make money.
My mission is to bring this message to as many people as possible; but you’re right, it’s at that point where you look on forums it’s, “what do I give my customers… to increase sales”, “what do I say… to increase sales”, “how do I structure a landing page… to increase sales”.
They’ll blow off the user experience in a heartbeat if they think it’ll get them more for themselves, and they’re just trying to figure out how to “lie their way their into customers pants”, rather than do do something that’s actually going to help people because they genuinely love doing it.
Like I have not, to this day, seen a more beautiful looking blog than mine; I spent over 5 hours before I wrote my first post just perfecting the layout; making sure it was as beautiful as possible, as clean as possible, and trying to find ANYTHING I could to eliminate that didn’t need to be there to make it look cleaner, and easier to navigate for readers because I was determined to make it look like a beautiful work of art that I wanted to look at, and I knew others would enjoy… and that’s loving my business just like it was my own child.
Chris Nosal recently posted..Why Failure Is The Secret To Success
Well Chris you have a good way of articulating in words things that I think about every day.
It is also my mission to spread the word and live by the idea that we can all help each other, love what we do, and still make some money in the process without having to “trick” or “manipulate” our “prospects”.
When the customers of your business become just numbers and dollar signs on a sheet, it is probably time to reevaluate your priorities. Also, if you find self trying to be too “clever” in order to get people to buy your stuff, it might be time to step back and reevaluate how you are adding value…
I’ll be luring around Chris and possibly in the future we can come together on something that is in-line with this mission…
This is a great article Chris and it’s so true that Apple is a company that we attach to emotionally. That’s a great goal for every marketing person to strive for.
Twitter: chrisnos
There are actually articles which state areas of the brain associated with both love and religion (highly emotionally-charged topics) are associated with using/looking at/holding an Apple product; they’re doing things differently, and they’re the only ones not in a recession.
Chris Nosal recently posted..The Importance of Being Yourself In Business (And Life)
Twitter: MyBusinessTrick
Hi Chris,
You must have researched widely on this one. A good one
Peter Mutiso recently posted..4 Internet Marketing Trends to Watch in 2013
Twitter: chrisnos
5 years because I wasn’t satisfied with the lack of innovation, and the lackluster, identical-looking, and mediocre products most marketers create just because they work for THEM, but never considering how they can improve the experience for OTHERS, and make the world a better place.
Chris Nosal recently posted..The Importance of Being Yourself In Business (And Life)
So the final thought is PEOPLE LIKE TO FEEL EMOTIONS? I agree that connecting is important, but I do find the point is a bit overstated.
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Twitter: chrisnos
I agree. If I read this it would seem so too; if you’re already well-informed about how emotions work, their significance in our lives, and how to connect with people in a way that stimulates their emotions, then it would seem overstated… but most marketers are still stuck trying to pedal mediocre products using “features vs. benefits” marketing to make their products look better than they are to make up for lack of innovation or quality over competitors.
But to the main point of your comment, this article wasn’t written for someone who is already at your level of expertise and understanding, because most people, like myself when I was learning marketing, don’t know these things, and putting knowledge out there and sharing it helps everyone… thank you also for taking the time to comment; you didn’t have to and I’m grateful that you did.
Hi Chris,
That is simply great. Apple is a company that some people are just fanatic about.
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Twitter: chrisnos
It’s all about the relationships!
Chris Nosal recently posted..Why Failure Is The Secret To Success
Twitter: thenieorg
Apple is the worst company ever made. It makes cellphones which are based on ideas that SAMSUNG invented + an operating system which is not opensource (very annoying). Apple without a third-party software is trash. GO ANDROID!
Twitter: chrisnos
I like Windows better as well, but even while they ripped off ideas from Samsung, and I realized Steve didn’t invent the dock (even though he patented it), it’s not that Apple’s bad, it just isn’t right for everyone, just like many people love the simplicity of OS X, but I hate it because it’s not customizable… but if you call them the worst company ever made; they consider customer experience and pushing the world forward more than any company I’ve ever seen, so I mean, it’s all subjective.
Chris Nosal recently posted..Why Failure Is The Secret To Success
I always link to read the new ideas of marketing and the article that you have shared is very impressive. I always search for the quality information from where i can learn new ideas . Thanks for sharing .
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Hey author i just like this post truely ! very well specified post and also very nice post with allthe essential points !!
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Twitter: SolusiHerbalID
Hi Chris, you have given the core of The Most Powerful Marketing Strategy Ever Discovered and easy to understand first lay person like me
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Twitter: julidarmaputra
Wow This is complete information about marketing tool and strategy. I like it thanks for your sharing.
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I have a slightly different understanding than the one you explain here. I think internet marketing is less about tapping into the emotions of a customer than into their desires, since that is what will ultimately lead them to make a purchase. The idea which I try to make use of is that anyone making a purchase feels a certain inadequacy which they are trying to fill, and it is often by drilling into your customers’ heads that such a void exists that they will ultimately make a purchase.
I also think connecting to their emotions is important, but far more crucial in my eyes is taking advantage of their perceived sense of need.
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Twitter: chrisnos
You said it best when you said, paraphrased, “taking advantage of their needs so they will make a purchase”, and trying to focus on how you can exploit that for purely selfish gain, rather than trying to focus on providing experiences that make people happier, uplift them, inspire them, and doing what’s right for people. I prefer doing something that’s actually going to matter, add value and meaning to people’s lives, and actually focus on helping others and getting in return, rather than just trying to take advantage of people in a way I’d NEVER want them to do to me… the stuff I teach is for people who want to do something they’re passionate about and help the world while making money doing it; not exploit others for personal gain.
Chris Nosal recently posted..The Importance of Being Yourself In Business (And Life)
Twitter: internetdreamof
Insights are fantastic Chris!
Even though I am not a fan of Apple’s products, I still admire the way they have been able to make huge sales through their marketing.
They have almost like created their own so-to-speak “Culture” and I am sure it was because of their very intelligent marketing.
Love the way you have written in this article on how you can take certain lessons from Apple and apply them to your own success.
That is an extremely smart move for the better of your results.
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Twitter: chrisnos
I personally use a Windows PC because I like the openness of it better, and I found when I had a Mac I wasn’t satisfied with the lack of comparable software options, even though I have an iPhone. But I really love how Steve Jobs didn’t just copy others, and always tried to figure out the best possible way to do things for everyone, because he was genuinely passionate about WHAT he was selling, and not just making money… and how that ultimately made them more personable, customer-centric and, as a result, more successful than any other company on the planet.
Chris Nosal recently posted..The Importance of Being Yourself In Business (And Life)
Hey amazing writing., its really very useful., this post too most powerful
Twitter: It_Freelancing
Must say Chris,
You did a great research on all these famous brands. It’s really a big difference in the earning of Apple than other popular brands. I hope those other brands have read your article and must be focusing on points what they earlier lack.
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Twitter: chrisnos
Thanks! Yea I figured with how successful Apple is I was shocked no one has ever made an in-depth study into their marketing, and that everyone continues trying to use the same techniques and tactics that put us in a recession, because this is totally revolutionary not just because it’s more successful for Apple, but because it starts with the customer experience, not cutting corners, and really create quality experiences for people.
Chris Nosal recently posted..The Importance of Being Yourself In Business (And Life)
Twitter: MarkMorphew
Hi Chris,
Looks like you put alot of time and effort into that post, makes a refreshing change to read a post like that.
Cheers
Mark
PS. I’m not a big fan of Apple
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Twitter: chrisnos
Thanks Mark! Yeah, I sure did. I’m kind of tired of everyone online re-writing all the same worn-out topics and calling themselves an “expert”… I wanted to contribute something that’s never been done anywhere else.
Chris Nosal recently posted..The Importance of Being Yourself In Business (And Life)
Twitter: MarkMorphew
Yes Chris I know exactly what you mean! Everyone seems to think they’re experts nowadays after rewriting or rehashing other blog posts.
Mark Morphew recently posted..Long Tail Pro
Apple definitely worked out how to push the buttons of a certain section of the public – handily for them the section that have money to spend on very expensive products. Hipsters, design lovers, gadget freaks. It’s never worked on me (PC and Android man) but it is indeed clever.
Twitter: chrisnos
I have an iPhone but I prefer Windows 7 to OS X, what drew me to Apple wasn’t so much what they sold, but Steve Jobs passion for giving something amazing to the world that pushed everyone forward and helped the entire world, but also that they made more money than anyone on the planet, and it’s basically a better marketing/business formula in every way, so I figured if no one else was going to change the world with it I would!
Chris Nosal recently posted..Why Failure Is The Secret To Success
Twitter: @rommysunnyblog
i am new to blogging era and these are the best marketing and promotional ideas that i found .Thanks for sharing with us.i hope we could get success in it
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Twitter: chrisnos
Of course the are; they’re based on the best rather than the mediocre. I’ve got a free eBook here as well that’s 50 pages detailing Steve Jobs marketing strategy in-depth:
http://chrisnosal.com/Apple-Marketing-Strategies.pdf
But you have to want what’s right for others, and really be passionate about what you’re doing (not just making money) in order to make this method work).
Chris Nosal recently posted..Why Failure Is The Secret To Success
In short, this goes against everything my writing/reading style is all about.
I suppose it’s a doozy for me!
I do see a lot of value in what you are saying though, Chris – and connecting with people in that way is a form of art of communication.
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Twitter: chrisnos
My style completely goes against conventional business, but it’s really about focusing on your passion, making the world a better place, doing what’s right for people, and being selfless, rather than just going after money and focusing on doing things one-sided the way many marketers are trained to think.
Steve really proved that communication and business are art forms, and created a culture that brought people together and changed the world, and focused on creating EXPERIENCES rather than products.
Chris Nosal recently posted..What Ever Happened To Marketing Ethics?
You make some really great points. I’m constantly studying copywriting and I’m constantly leaving this item (emotion) out of the equation. It’s so important to use a checklist when rereading your copy.
Here’s another great tip: walk away from your piece for like 3 days and see how much emerges which should be lopped off like a a gangrenous mole.
Twitter: chrisnos
I always try to use that technique myself (not waiting 3 days), but my strategy is to figure out what the core message is, and what the supporting points are, then since I want it to be an absolutely amazing reading experience for my readers and myself, I look at anything that’s repeated and cut it out, then I look for anything not completely related to the main point and chop my posts down to 700-800 words.
It’s never mattered to me to use a checklist… all that matters is you understand the psychology BEHIND the fundamentals of how to write a good post, which I study very carefully since I want to create the best work of art possible for myself and my readers.
An example is this post:
http://www.chrisnosal.com/scientific-formula-to-perfect-blog-post/
Chris Nosal recently posted..Why Failure Is The Secret To Success
Twitter: randomtwister
After reading this kind of stuff, I always wonder “Why didn’t I get this idea?” Just because of you people, we, the startups are getting more ideas and strategies for our business.
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Twitter: chrisnos
That’s the idea. Share this information and help as many people as you can, and they’ll give you what you want in return, so everybody benefits.
Chris Nosal recently posted..Why Failure Is The Secret To Success
Twitter: BurchKeith
I had been using my website as a blog to sell some vendor’s product, but I got very low profit from it. Can you share more advice how the tips and tricks to make my blog can be used as an powerful marketing blog?
Thank You
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Twitter: chrisnos
You’re trying to convince customers to buy your products, rather than EDUCATING them on why your products are a good choice for them. All you’re doing them is telling them about the product, and how great their lives will be if they give you money.
Go read Apple’s website and look at their product pages; they EDUCATED you on why the product is a good choice for you and your life. You’re not creating an EXPERIENCE for your customers, and you’re showing NO EVIDENCE that you’re trying to do anything other than get inside your customers’ wallets; they need to TRUST you first, and know that you’ve got their best interests at heart before they will be confident enough in your product quality to buy from you.
If you want to learn a LOT more about my methods, I’d definitely suggest you read my free Apple Marketing Strategies eBook:
http://chrisnosal.com/Apple-Marketing-Strategies.pdf
Twitter: BurchKeith
Thanks for the answer of my question, I’ll check your pdf to learn more information. I’ll back again if there’s an other question.
Keith Burch recently posted..One Week Marketing – Training Center from Potpiegirl
Great advice – thanks! Telling stories works great when selling too
Twitter: PTgifts
This is an excellent piece Chris. It’s made me think of marketing in a new way, and oddly enough it made me want to eat a banana too!
Michelle Morris recently posted..Keep Calm
Twitter: chrisnos
It activated your emotional brain, which drives your feelings, which causes you to want to satisfy an emotional urge.
Twitter: BurchKeith
I had read your pdf and visit your website. Am I right that your website has the building list systems? Actually the systems is to get more list of the visitor, the you can offering them some of product from vendors that you have relationship with them? I’m sorry if there’s some mistake of my conclusion.
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Twitter: tracymatthewman
This was seriously one of the best posts I’ve read on marketing in a long time. The smooth creamy banana will never leave my memory and I will think of it next time I’m writing in this fashion. Thx.
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Twitter: justinthomsony
Chris, You have really written awesome source about to get effective marketing strategies. The exclusive regarding features are really looking promising about it. Social networking sites are one of the best, fastest and most affordable option for the incredible and suitable marketing. I also believe that effective blogging is purely authentic for that. It’s really one of most worthy experienced source about it. Thanks for sharing.
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Twitter: winsonyeung
Wow, this is indeed a long post. But at least I have learn something from it. Blogging Is About Connecting With Other Humans, that’s so true.
Twitter: DwayneKerr
Just reading the post I feel smarter, and not just smarter as in IQ, also in the way how to communicate when writing or sharing pictures. As creating an experience for the reader or viewer is more important now than ever. There are lots of people aiming to get our attention on and offline, so ever word counts.
Twitter: googlai
Hi Chris!
Thank you for your professional post. in this competitive marketing ages, your ideas always become ever green. because your presentation and data base analysis is reference for research purpose. Only effective marketing strategy, help to overcome from the downturn. Brand making and promotional activities always come first and never ending. quality maintain is another important part to Goodwill maintain.
i appreciate your efforts.
Googma Sansar recently posted..Social Media Optimization (SMO) Strategy
Twitter: earnmoneysblog
This article reminds me a lot of a TED talk that I have seen.
As a business student, I am constantly reminded of companies like Apple and Google who do things a little differently. Apple has been able to create a ‘brand’ of quality tech products. They also have great customer service and a HUGE band of loyal followers.
Twitter: surajramnani
Hi,This article is really inspiring..Thinking out of the box will never go out of style..Thats why companies such as samsung and apple are ruling the market these days..
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Twitter: Techblowup
Nice post about most powerful strategy for marketing. Marketing is a typical task in online. So we should learn more and more for getting success in this area.
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Twitter: infotech20
well written Chris.These are really the best ways to promote and connecting with others is the ultimate one and the link that i loved is Blogging is All about connecting.
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Hey Chris,
Nice post and Thanks for sharing this important post with us. I really like this post and Yes, for getting success in blogging we have to make good relations with our readers and other bloggers. With connecting with people is best way for marketing.
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It kind of reminds my the TED presentation made by Simon Sinek in which he also uses Apple as an example of powerful marketing by focussing on the why.
If you haven’t seen the video, simply look for it on YouTube. It will be a well spent 18min of your time.
Boomer Appleseed recently posted..Apple’s 10 most important keynote announcements of all time
Terrific article! I bookmarked it so I can refer to it again!
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Twitter: nextwavecreate
Powerful marketing strategy = more cost for the marketing. If you want to have good attention from the public, you need to spend more money on it.
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Twitter: nextwavecreate
Also Apple made more than $7 billion than other companies. It is because it has physical retail store that is the biggest advantage over other companies that only selling online.