After 8 days, hundreds of emails, tens of support tickets and literally tens of thousands of dollars it finished. The great big 78.5 day sale of CommentLuv Premium is over.
Things Learned
This was my first ever paid plugin launch and I learned an awful lot of things. Some things that I’d thought were obvious were not and other things I really worried about just didn’t happen.
here’s a small list
No matter how many times you say it is a WordPress plugin, people will ask if it works on blogger.
People would rather ask than search
The willingness of some people to help others makes you believe in the human race again
People just want it to work, always.
Sometimes you just have to slide the keyboard away and release it
You can’t please all of the people all of the time
For some people it is easier to reply to an email with the word ‘unsubscribe’ than click the unsubscribe link
Feedback is good. It makes things better
Detailed feedback is great. It makes things awesome
Even questions you as the programmer think are lame can help.
(if lots of questions come about why isn’t X in there and it actually is already in there then you need to make X a LOT more obvious!)
Downsells actually work!
You should write your emails a lot sooner than 1 minute before you send them
Don’t argue. If someone wants a refund, just refund them and get on with the day
Communicate with affiliates and make them feel special, even if that means offering up prizes and other incentives
There
is no better feeling than waking up and seeing you’re thousands of dollars richer than when you went to sleep. seriously, it’s better than the feeling you’d get if you took the Red Bull version of crystal meth (I imagine)
Making money with something you wrote for fun makes it feel like you’re dreaming
Andy Jenkins, Jeff Walker, David Bass and Jon Benson are worth listening to
there’s more but my fingers hurt!
What next?
Well, I already did my accounts. For some serendipitous reason, I had just got an accountant and registered for a free trial of an online accountancy software called Kashflow which talks to Paypal and gets updates every half an hour so all those transactions which I’d normally have to laboriously enter into a spreadsheet or other accountancy program were done for me. sweet.
Fix small issues with the plugin. There’s a small discrepancy in reported comment numbers in the top commentluvver widget and some extra code I want to put in to the feed generation functions so the rare cases of xml errors can be fixed.
Plan the next launch!! I have deliberately set aside 2 whole days to do nothing other than mind map the next launch. Everything to how many emails, what I’ll offer up as affiliate prizes, how many videos, what they’ll be and even what I’ll say when I win my Oscar, oh wait, different dream
Join the fun!
I’ll be releasing a free video course on how to get noticed on the internet by doing some really easy, free and fun things as part of the pre launch content. If you want to be part of it, head on over to http://www.commentluv.com and add your email to the list and you’ll get notified as soon as it’s ready.
That was fun, let’s do it all over again (but bigger)
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andy
@commentluv
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After 8 days, hundreds of emails, tens of support tickets and literally tens of thousands of dollars it finished. The great big
78.5 day sale of CommentLuv Premium is over.Things Learned
This was my first ever paid plugin launch and I learned an awful lot of things. Some things that I’d thought were obvious were not and other things I really worried about just didn’t happen.
here’s a small list
(if lots of questions come about why isn’t X in there and it actually is already in there then you need to make X a LOT more obvious!)
What next?
Well, I already did my accounts. For some serendipitous reason, I had just got an accountant and registered for a free trial of an online accountancy software called Kashflow which talks to Paypal and gets updates every half an hour so all those transactions which I’d normally have to laboriously enter into a spreadsheet or other accountancy program were done for me. sweet.
Fix small issues with the plugin. There’s a small discrepancy in reported comment numbers in the top commentluvver widget and some extra code I want to put in to the feed generation functions so the rare cases of xml errors can be fixed.
Plan the next launch!! I have deliberately set aside 2 whole days to do nothing other than mind map the next launch. Everything to how many emails, what I’ll offer up as affiliate prizes, how many videos, what they’ll be and even what I’ll say when I win my Oscar, oh wait, different dream
Join the fun!
I’ll be releasing a free video course on how to get noticed on the internet by doing some really easy, free and fun things as part of the pre launch content. If you want to be part of it, head on over to http://www.commentluv.com and add your email to the list and you’ll get notified as soon as it’s ready.
Dime sale madness! CommentLuv Premium at $21
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Anti spam with CommentLuv Premium and extra viral
How to sell your own plugin for 100%
CommentLuv Premium goes on sale today (for 7