Running a Technology Blog: Dos and Don’ts


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Aliaksandra L
Aliaksandra is the creator and contributor to the Tech Boot Camp - technology blog that teaches the beginners to build a computer. Having been passionate about computer hardware for years, she wanted to share her knowledge with others and jumped into blogging.
Aliaksandra L
Aliaksandra L

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Aliaksandra L
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tech blogging tips

http://www.flickr.com/photos/mexicanwave/2404978535/

When it comes to blogging advice, it is not the shortage of information that many new bloggers are struggling with, but rather its overwhelming abundance. Anyone who is just testing the waters and looking for some guidance is normally confused by sometimes conflicting opinions and so-called “proven strategies” that can help them to turn their hobby into cash.

I’m not selling you my big “secret” on how to build a successful blog and start leaving the life you think you deserve. In fact, this article is rather a recommendation on how the blogging about technology should be done from the point of view of a loyal reader and follower of many tech blogs out there.

I have always been (and still am) extremely interested in technology, computers in particular. I find, following the authority tech blogs may be one of the best and easiest ways to stay up-to-date with what is going on in technology nowadays. However, many new tech blogs I have come across as a reader fail to excite my curiosity or sometimes make me question their credibility.

As a long-time reader of tech blogs and a proud owner of a blog of my own, I came up with a list of recommendations directed specifically at those blogging about technology. However, I find that every point could, to some extent, be useful for any type of blog.

Do: Stay Up-to-Date

It is hard to think of any other kind of information that becomes irrelevant as fast as the news about technology. Staying up-to-date with a tech blog may be a challenge, but being relevant is the only way to make the readers to pay attention to what you have to say. Even if you are not delivering breaking news in tech on a daily basis, it pays to update the older articles, or link to posts about recent changes.

Do: Use Photos/Videos

When you write about technology, it is important to remember that a picture is worth a thousand words. The way you package your information can mean a world of difference. You can write an e-book about how to build a computer, or you can shoot a video of you building a PC. If you were looking to learn about

custom build computers, which one would you rather prefer?

Do: Find Your Angle

Technology is a broad term, but you do not have to cover its every aspect to call yourself a tech blogger. Established tech authority blogs who write just about anything related to technology also have a few things none of the newbie bloggers have – a crowd of loyal readers and a dozen of professional writers. Writing about a little bit of everything may not resonate with your readers, and makes you less likely to appear as an expert on the subject. Finding your angle and your place in the field may be just what you need to succeed.

Don’t: Delete Dates From the Articles

I cannot emphasize it enough, it is essential for articles related to technology to have the date of when they were published. It is incredibly frustrating for me as a reader of the technology blog to not be able to tell how old the piece of information is. How am I supposed to know if the article is still relevant? It may not matter to me whether the oatmeal cookie recipe I find on a culinary blog was posted in 2006 or 2013. However, I prefer learning about latest in technology from a recent post to wondering whether I stumbled upon a manuscript from the last century.

Don’t: Be Too Technical

It is easy to assume that the terms you are using are familiar to the readers of your blog. I sometimes feel that many bloggers lose out on potential return visitors to their blog by not providing guidance and introduction to beginners.

I have been in a situation a few times before, when I had to scavenger for information on my own, find pieces here and there, in order to be able to make sense of what the bloggers were talking about. I have accidentally ran into some of those blogs later and have been following them since. However, I have missed out on those where it was much left to be desired in terms of basic explaining, so that the things could make more sense to those new to the topic.

Don’t: Stop Learning

If you are thinking to make it in blogging about technology, don’t ever expect to rest on your laurels. It has a lot to do with constantly evolving technology and the necessity to stay up-to-date in order to be relevant. Educating yourself and staying tuned could be fun if technology is what you are really passionate about. Passion is a good thing to find, because it is often times the only thing that keeps dreamers going when things get rough.

Thank you for making it this far in the article, and good luck in your journey!