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Most people would like to create at least a little revenue from their blog. Whether it’s just a small amount to cover hosting bills or it’s a large amount to enable you to quit your day job, we all want to see some return on our investment.
The first step to making money from your blog is to get some visitors or “traffic”.
Once you have traffic flowing to your website, you need to monetize that traffic. The best way to monetize traffic bar none is to recommend them a product. It doesn’t matter whether or not it is your own product, it could be a product you are an affiliate for. The most important thing is that the product is of a high quality standard and you will make some money by recommending.
Now you need to funnel your traffic into buying your product. The way I like to do this is to create a page that follows the following format.
Note: I will be using a weight-loss product as an example.
Attention Grabbing Headline
Your first goal when someone visits your web page is to grab their attention, if you fail this step you’ve more than likely lost that person forever. If you need help with your headlines Copyblogger has a full section dedicated to exactly that.
Example: “From Geek to Freak – How I Gained 20 of Muscle”
Understanding
Once you have the users attention then you have to emphasis with them and let them know that they’re not the only one with their problem.
Example: You could tell a story of how you, or an associate was overweight for five years and was frequently bullied.
The Offering
By now you should have established an initial connection with the reader, it’s time to let
Example: “That’s when I found out about John and his ‘six pack abs course’ and more importantly I discovered losing weight is possible.”
What it Will Do
At this point the reader is aware that there is a product on the market, but they still don’t know exactly how this will benefit them. In this part you need to explain (in as much detail as possible) how they will benefit from this product.
Example: “Through the use of a revolutionary new system John will guide you from your current state to one where you can be happy with your body. Finally you will be able to go to the beach without feeling ashamed.”
What the reader needs to do
Lastly, and possibly most importantly is your “call to action”. This is where you tell the reader exactly what they need to do. Whether it be opt-in to a newsletter, sign up for an account, buy a product. It doesn’t matter, the key point is to make it clear what you want the reader to do and give them a reason why.
Example: “Are you ready to lose weight today just like me? Buy John’s ‘six pack abs course’ by clicking here.”
Bonus Point: Create a sense of urgency.
Creating a sense of urgency is a great way to boost sales by encouraging people to stop procrastinating. A simple way of creating urgency is to add something to the offer but limiting it to a specific time period. Here’s an example, building on the example above.
Example: “Are you ready to lose weight today just like me? Buy John’s ‘six pack abs course’ by clicking here.
PS. Join TODAY and receive a FREE one hour consultation with me. ”
As you can see the is a rock solid model for creating pages that generate money. The real test now is to see whether your past attempts feature all these elements.
