Important eCommerce Essentials You Shouldn’t Forget

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Ivan Dimitrijevic
Ivan Dimitrijevic is a seasoned blogger and SEO consultant with years of experience. His skill sets include Social Media Marketing, Search Engine Optimization and blogging on a wide variety of topics. He is a digital marketing & business consultant and has had many articles published on serious blogs over the years on topics ranging from Digital Marketing, Tech and Online Business to Home & Family, Health & Wellness and Architecture, Real Estate & Design.
Ivan Dimitrijevic
Ivan Dimitrijevic
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There’s no one specific thing which can guarantee that your ecommerce store will become a hit… but there are absolutely a few things you can do which can increase the likelihood that your store will convert more of its visitors into buyers. Luckily, massive amounts of buyer behavior data has already been collected and analyzed by large retail corporations, doing most of the legwork for you where figuring out what your ecommerce site needs is concerned!

Great Website Design


Your website needs to look stellar, full stop. And if it doesn’t, you should upgrade! Dated sites don’t look trustworthy to savvy buyers. Your ecommerce functions need to be simple and streamlined. If your website doesn’t meet these qualifications, consider using a low-cost website builder; you can even compare some of the best with review. The great part? Many modern website builders make it easy to upload, update, and alter product information, and offer secure checkout options with great additional features.

Optimize Your Homepage

Since your homepage is what many visitors will land on, it needs to have a lot of wow factor… while also helping your store sell. And unfortunately, it’s very common that online shops are designed without any thought to what makes a great online shopping experience. If the main point of your ecommerce website is to sell, then you need to be concerned with some of these details!

You should always have a clear and prominent, professional-looking logo in both the header and the footer. Always reference the brand name in any homepage text rather than ‘I’; this makes your website look more professional and is likely to increase your website’s profitability. Logos create brand loyalty, and knowing that the store in question has a brand subconsciously encourages visitors to trust the site.

You should also consider

offering a deal on the homepage, even for just a few products! A large class of shoppers will only buy from an unfamiliar store if they have some incentive: like a percentage off deal, or free shipping! Make sure that this deal is prominently displayed and that it’s easy for shoppers to navigate to products. And, speaking of products…

Display products on the home page! Either with slider images, columns showing most-purchased or most popular items, or showing product categories; just make sure that your site’s visitors can get to your products from the home page.

Optimize Your Product Pages


There are a few things each of your product pages should always have! Every product should have more than 1 photo, for example; and should also display color and size options (rather than having different product pages for each color or size option). Some online store owners don’t add any copy or description about the product, but doing so always makes your website look far more legitimate.


If your product needs a sizing guide, link to it on the product page, as well as to your return policy. Another important thing? Item reviews or buyer comments. Potential buyers are always more swayed to purchase items which have reviews. And the last important thing to include on each and every product page, at the bottom, is either a ‘similar items’ or ‘customers also bought’ list! This increases click-throughs and up-sells, meaning visitors are more likely to buy more at your store.

Important Shopping Cart Features

The shopping cart experience can be great and breezy, or it can be so frustrating as to cause potential buyers to abandon the cart entirely. On the first step, buyers should be able to choose to buy without needing to register; according to some statistics, this can dramatically increase purchases.

Buyers should also be able to see shipping costs early on in the checkout process, and have a wide variety of payment options. Most simple checkout plugins can allow for as many as 50 different options, but ideally, you should be able to accept debit, credit, paypal, and google wallet payments.