If you are a webmaster then you may have heard of people using their Youtube success to drive traffic to their websites. If you are a webmaster and have not heard of this, then where have you been? Youtube is beyond huge because people watch 2 billion videos a day and are uploading hundreds of thousands of videos daily. According to Youtube, every minute, 24 hours of video is uploaded. Would you like a piece of that traffic?
Youtube is here to stay. I have never heard anyone complain that Youtube is too hard to use. The main comment I hear about Youtube is when people ask “did you see that video on Youtube?” If I had to compare it to Facebook and the complexity of that I would choose Youtube any day.
Youtube success is sweet when you can taste it, especially for a webmaster who has an opportunity to use the traffic to their advantage.
How to get views on Youtube and getting traffic from Youtube are two different subjects and in this article I would like to focus on the later.
How to use your Youtube success to drive traffic to your website?
So you have your own Youtube channel and have gathered a few hundred subscribers and loyal followers. What now?
#1. Link in the description
Of course you have heard this one a hundred times but I still constantly see people not adding a link to the video description. Also in some cases they have tried to put HTML to make a link, which Youtube does not accept. You need to type your full URL carefully and try to add it in the beginning of the description so it stands out.
#2. Make them want more
Leave them foaming at the mouth and wanting more. That’s sounds terrible but if your video is great, and you know it has great information, why not manipulate the situation. What about temping them with 10 fantastic secrets and get down to the last 3 and tell them the rest will be revealed at your website. Maybe you started with some basic information and offer the more detailed tutorial at your website. I often mention that I have made a step by step tutorial with screen shots to go with this video. If they are interested in the subject they will want to know more.
Of course the other way to temp your viewers to click is to offer them a gift that is related to video. This way they will visit your website to receive the gift. This gift can simply be a PDF file to download loaded with links back to your website and of course, great information. All these tasks will keep working for you in the future.
#3. Generate traffic to your video
Lets face it. If your video gets traffic then your website will possibly get traffic also. Therefore why not generate traffic to your video which then leads to your website.
If you feel that this is a waste of time then maybe your video is not worth it. If you can get them there to watch the video, tempt them, tell them to click and they do, this is very high quality traffic. This traffic is where the money is.
#4. Call to Action
This is where people fail. You must have the courage to tell the viewers what to do and where to go! Well you know what I mean. If you have temped them correctly it still does not guarantee that they will click on your link. Emphasize that there is a link to your website below the video and tell them to click on it.
How to use other peoples Youtube success to drive traffic to your website?
Unfortunately some who do experience Youtube success do not use this enormous traffic opportunity and it is a crying shame. I have seen videos with millions of views and that’s it. There are no links to websites or links to other videos, nothing! As long as this is not your video going to waste then do not panic. This is your sign to step in and make them an offer so you can have your website link there.
See my screen shot below of a perfect example. Where the hell is Matt is one of the most watched series on Youtube about a guy who does a little dance in all different parts of the world. Even though Matt Harding has made millions from his videos he has still left traffic and money on the table. This video only has over 4 million views but his others have 33 million. If this isn’t Youtube success then I do not know what is, but where the hell is the website link Matt?
Notes on how to use your Youtube success to drive traffic to your website:
- Creating a successful Youtube channel is the same as creating a successful website. It takes patience and persistence. See what you need to become a successful blogger.
- Getting traffic to your website from Youtube is a step by step process and it pays to invest time to create your own Youtube success story.
I have a good reason for suggesting you use your Youtube video’s to get traffic to your website. It is simply because these website visitors convert better. They buy more, click more, and sign up more. After all, isn’t that what you want? Traffic from Youtube accounts for 33% of my income so I know I am not wasting my time. Using Youtube success is guaranteed to boost your website traffic and sales if you follow those few simple steps I have mentioned above.