Shannon writes and runs Hippocampus Marketing , which started back in January 2010 with little money. His passion is to learn more everyday in order to help others succeed in their business life AND to share what he knows with his readers. Come visit him at Hippocampus Marketing.
Latest posts by shannon smith (see all)
- How to target your perfect customer - February 16, 2013
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This is without a doubt the holy grail of Internet marketing. The chasing and whooing of the elusive “perfect” customer. Billions of dollars are spent each year in this pursuit…..or is it? You might be surprised to learn, but most companies spend more money chasing the wrong clients. They use a shotgun approach in their efforts. “we want all the customers we can get.” is the way they do business. For the large corporations this might just be the best way for them, but not for you as a small business owner.
) It is also the most difficult step as well. Each of your customers seems to be, and is, almost completely different than the next. When you look at the list you will notice the customers that are the most profitable and easiest to work with have personality point in common. Find those and writ them down. This will give you a basis to start working on your marketing and focus just on these types of customers.
Twitter: umpreetturtlers
Really by targeting your costumer , one could benefit from it to a great extent. It more like a quality standard. The one who is intrested is only reached, increases the chances of your success.
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Twitter: hippocampus
Myles,
This IS one the biggest advantages of this type of psychographic targeting. The old adage “know your customer” is tried but true.
shannon smith recently posted..Why Market to the Hippocampus?
Twitter: Techblowup
Yes you are right we have to write content only for those who are interested. This will make an increment in our loyal visitors.
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Twitter: googlefaceboook
perfect article for find perfect customor. thanks to author and comluv for this great perfect article.
ajay kumar recently posted..about google web based products
This is one great article and i find it more interesting. Thanks for the heads up
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Great article about how to find customer.
Interesting tips on your list, I fund some new information.
Thanks for sharing with us!
sandi recently posted..The Most Powerful Female Celebrities In 2012
Very helpful tips. Targeting the perfect customer saves a lot of energy and time rather than picking up people randomly.
Sarah Park recently posted..10 Business Startup Advice
Twitter: Techblowup
Yes, Sarah you are right targeting perfect customer saves so much energy and time. As we see many people put lots of effort and get thousands of visitor but not enough earnings. So we should target perfect customers.
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Customer is the King.. so with perfect customer will help us to get more benefits.
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Twitter: julidarmaputra
Perfect customer will determine the revenue. Wrong customer increase the cost and time
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Twitter: hippocampus
This is absolutely the point. With the right customer your cost of doing business with them reduces significantly.
shannon smith recently posted..How do you get your readers to engage?
Twitter: turtlers_com
perfect visitor is what we all need ! quality visitors are what will make us reap ! may it be adds sale social networka video portal all we need is perfect quality inteligent audience !
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Twitter: Techblowup
Yes we need intelligent visitors means loyal visitors to our blog but for that we have to work hard and improve the quality of the content.
Prakash recently posted..Download Kik Messenger for Android Smartphones | Tablets
wrong traffic will be like customers with no wallets. Should always target your relevant customer.
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Twitter: ipfonline_india
Quite impressive article finding the customer is hardest thing but this article shows how to find the relevant customer in order to up grade the value of powerful customer.
Twitter: hippocampus
High traffic doesn’t really mean anything, if the traffic is all just looky-loos. Narrowing the field of interested traffic is, I think, one of THE most important things you need to accomplish when writing your copy.
shannon smith recently posted..Is your site over optimized?
finding a perfect customer is important matter to go on a business.i am realy intersted for this good article.
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Sometimes you have defined your target customers, however the issue is that for new businesses it is hard to penetrate a market that is already established. Loyal customers would just stick with their own suppliers.
Thanks for the article.
Twitter: hippocampus
Hendry,
For new businesses it’s almost as easy to target your perfect customer. For step #1, just ask yourself “what are the personality traits I WANT to have for my perfect customer?” The better the mesh of personalities, the easier it will be to acquire and maintain a new client list.
shannon smith recently posted..How do you get your readers to engage?
You’re right. You just reminded me of Hard Rock hotel that differentiate themselves by offering theme-based rooms to attract their target customers. They set up the traits they want for their customers.
Thanks for the respond Shannon.
Great article. It\’s funny how crucial this step is yet how many people overlook it. Targeting your customer is the first step to business success. The problem is so many people get lost in Shawnee objects and short term tactics.
This is a really Good tutorial ,Helped me alot in my first Blog, Thanks for sharing
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Twitter: Rohitkabdwal
great article shannon,
you are right, today most of the small companies which do not have MBA mind behind their company they just fit themselves into the loophole of finding the wrong customer.
you’ve have done excellent job by mentioning major points which focus on targeting the wright customer.,
i personally found them very informative . thanks for this nice article
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Twitter: hippocampus
Rohit,
So many clients I have talked with and asked the question “Who is your perfect customer?” the answer is invariably “everyone”. Usually the first hour is spent narrowing down who the real customer base is, THEN we can get down to brass tacks and get to understand who the perfect customer for them is. It can be like a good detective novel sometimes.
shannon smith recently posted..Why Market to the Hippocampus?
Hi Shannon,
Nice post. I have read over and over again about targeting the perfect customer. I have come to the conclusion that whatever way you choose to attract a perfect customer, is to show him with every-way possible what is the problem he’s looking to solve. So the solution is not telling him only what you sell, but WHY you sell it, that will BENEFIT him or his company. You attract buyers by teaching them something of value to them, than you will ever attract by simply try to sell them your product or service. Thanks for sharing.
John Mak
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Twitter: hippocampus
John,
You are right about the need for the “feature – benefit” routine, but you can not have an effective sales funnel if it is not tuned into the proper psychology of the target audience. Some features will not be attractive to some as to others, so you have to know which ones to promote and emphasis in order to even make them interested. If your product or service has a red widget and you promote to a group of color blind readers, you will not sell very many of your widgets. You HAVE to know your target better than they know themselves.
shannon smith recently posted..How do you get your readers to engage?
I do not remember who … but one of the great said …. companies are trying to sell a product, but need to sell customers a solution to their problems.
Hi Shannon,
Targeting a perfect customer is to study them and find a trigger for them, an image or the content. This is like a great thought process. Nice post!
Twitter: hippocampus
Robert,
Thank you for the comment. I find if you target with a laser, you are more accurate than with a flashlight
shannon smith recently posted..Is your site over optimized?
Your mention of finding an image they react to is so true. We often have customers comment that they chose our ad to call because of the way the ad looked.
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As as web marketer, you don’t only want page traffic but customers they are the lifeblood of any business. I totally agree with this sentence “Look at your client list and look for common personality traits” because in order to catch their attention you must publish information that they really want to know about.
Thankyou for this.. I seem to spend most time procrastinating on the ads to content ratio, I should really just “get on with it”..
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Twitter: webmaisterpro
Website owners should be a bit more business savvy, not just technical. Knowing your audience can just improve conversion and number of sales. Definitely tips that everybody should follow.
Twitter: Drw3c
Nice post ! Website or blog owners should know their audience in order to improve number of conversion. These are tips that everybody must take as true advice.
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The thing is as well, some small business owners are extremely reluctant to turn away a potential customer. This can essentially cause an issue where you might not have the perfect customer but in order to not lose them you continue sinking time and money into maintaining them rather then more efficiently dedicating your attentions elsewhere. It can cause a HUGE problem when people turn from “shotgun” marketing to more targeted marketing, without realizing that they may be targeting the completely wrong people.
Twitter: hippocampus
Ross,
your right. It CAN start a large problem when switching to a more focused approach to your writing, but with the right guidance I believe it can be kept to a minimum.
Shannon recently posted..How do you get your readers to engage?
Twitter: billysbilling
I’ve gotten a lot better with specific targeting. When I first started blogging, I wanted to give all the information I could find to a diverse group. As time went on, I was able to narrow my ideal target down to a certain profile. Now, when I start writing, I write with a picture of that person in my mind. It really helps me to develop the right tone for the topics discussed. Thanks a lot for sharing this information. If I’d known more about it when I first started, my content would’ve started out with better quality (and maybe more shares & traffic). haha
Nikki recently posted..Small Business Startup Ideas: Just How Brilliant is Yours?
Twitter: hippocampus
Nikki,
the concept of “personae” when targeting your readers can be found in most marketing theories now. In my Masters program we had to come up with 4 unique personae when deciding how to market certain products or services. Not just demographics, but psycho-graphics as well.
Shannon recently posted..Why Market to the Hippocampus?
Twitter: krimfuk22
As our business always depend on our targeted customer. You cant target whole world for your product and that to not possible for anyone and one who tries will definitely face loss. A product is made for users and they will be our customer so it is necessary to Target only to buyer of our product and too others
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Twitter: lalitabisht21
I totally agree with you that targeted customers are more profitable. Just getting any traffic is not an option when you take in account the server bandwidth bills and maintenance costs associated with the website that you are trying to make the profit from. I would anyway settle for less traffic which converts more.
Twitter: Techblowup
Yes, Lalita targeted readers are beneficial for us and for our business too. So we should concentrate on building targeted traffic.
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I have worked in the customer service industry and internet industry for over ten years – there is NO PERFECT CUSTOMER! If you categorize customers as perfect, then this would also be a perfect world! Perfect in my opinion means that there is no room for improvement. But, close to perfect is what we need and strive for weather it is on a blog, brick and mortar store, or anything else for that matter.
Twitter: hippocampus
Charlie,
I understand why you would take umbridge at the term “Perfect” because I like to pick nits as well. The term “perfect” in this context is all about the “perfect” customer for you or your business. It just means that the fit is much better than other customers that take up way more energy than needed and how to target JUST the ones that make your life much easier. No offense to your sense of the English language
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Twitter: AmilyJones3
Hi, Shannon. Thanks for your tips. But finding the right mix of these elements is really very hard. I will try to do it as your instruction.
Amily Jones recently posted..VP8 for Web video lowers costs for startups and schools.
Hey Shannon,
Nice post and Thanks for sharing this important post with us. Yes, we all need perfect customer in our blog and I think for this we have to try write quality content and also have to make good relations with our readers.
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Twitter: GlobalCraze
Hi Shannon
Thanks buddy for explaining about targeting the perfect customer.
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