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How to Create More Sales With Enhanced Special Offers

February 15, 2013 by 20 Comments
Karen Maskall

Karen Maskall

Karen is Social Entrepreneur and Founder of Pledging for ChangePaying it Forward to Green Schools for the Future. She believes that all business should be ethical business and is now joint venturing with several ethical businesses to get kids parents and educators back in touch with nature. Did you see the SWOOPS?
Karen Maskall

@kar3n2

I am a Social Entrepreneur and Founder of Pledging for Change, GIVING BACK http://t.co/qjPY0iTy Paying it Forward to Green Schools http://t.co/TWdAcThKhT
My friends @MongolRhaps charity fundraiser car rally from London to Mongolia http://t.co/QDvnnOD30T PLS donate if you can! PLS RT - 8 mins ago
Karen Maskall

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rel="nofollow" href="http://comluv.com/?attachment_id=18888" rel="attachment wp-att-18888">is there a catch to your special offer

Have you ever  bought or subscribed to something on the spur of the moment, (even though you might not have thought you may not have  needed it at the time) all because of that amazing special offer which was really to hard to refuse?

A brief look at how your special offers can increase your sales including 4 easy tips to follow

Make your special offers irresistible

A few months ago I received a flyer through the post from a leading charity. It was completely focused on an extra special offer of a fabulous rucksack which for me, and I’m sure countless hundreds, was a little gem. You see at that time I was already thinking about buying a new rucksack for outdoor walking anyway so maybe it was pure coincidence that this special offer came my way just at the right time. They do say timing is crucial but to be honest with you the offer could have come at any time and I would still have fallen for it “hook line and sinker”

Catch the initial attention.. then ENHANCE and IMPROVE your special offer

So now they got my attention with the offer a free rucksack. Looked good to me ….but was there going to be a catch?

We are now so used to seeing all these special offers only to know that somewhere along the line there was going to be either more expenditure or some sort of committment attached to the whole thing.  In a way that is to be totally expected. Business can’t give things away for FREE just for the fun of the exercise. I’m sure they would soon get into some sort of financial difficulties without having the special offer work for them in one way or another.

But this extra special offer of a free rucksack was enhanced upon and greatly improved.

Being open and honest about this special offer being available when I subscribed to their organizations magazine, with a monthly donation that I could actually choose according to my own ability to afford, they mentioned that I could actually un-subscribe at any time without giving any reason. That was it. That was the deciding factor. The special offer was enhanced with the full knowledge that I could receive it without fear of commitment.  I could receive  the special gift offer and still un-subscribe if I thought I wasn’t continuing to get value for money. And nobody would be asking me any questions. Of course, on this occasion,  it was great value for my ongoing monthly subscription because I knew that this charity was doing great work and I love to this day receiving their quarterly magazine packed with useful information and more great products to buy directly from them. I also know where and how my donation is being put to best use so they have me as a loyal subscriber for many years to come.

It could have been a very different story

Had this special offer been sent my way, complete with a need to commit to buying only 4 more bags from them throughout the year which more than likely would be at highly inflated prices and possibly even of designs that I just might not like,  then it might have been an entirely different matter. Rather than an enhancement to the special offer, this would be a great reason to run a mile!   Been there got the tee-shirt trust me. :-)

Include your special offers in all of your advertising.

Every time you write something to your blog, every time you send out news to your subscribers, and every time you invest in quality advertising on the web, including a directory listing it really does pay to include a special offer that is irresistible to your target market. I invested into Andy Bailey’s WP Coupon Plugin  which I highly recommend you invest in too, and which I now know is a fabulous addition to my own blog posts and of course that extra special BONUS  now made available to all of my members on Pledging for Change inviting them to add their own special offers into every post too.  If you have a membership site then just get the plugin and let your members make use of it.  They will love it! There’s now an even greater incentive for my members to write great posts knowing that the visitors might take immediate action on their special offers too.

Irresistible offers are the number one reason why people buy something

Dramatic improvements to your offer will give you dramatic response to your advertising. Excluding your special offers in business advertising can be a costly mistake because you might not be providing a good enough reason for you potential clients or customers to respond. When you make a special offer that your clients really cannot refuse then you will get a much better response and see higher returns on your advertising investment.

Think about what you want to achieve with your advertising offer.

Your initial offer doesn’t have to generate sales. It can generate leads or traffic to your business or website.  But a  special offer  to generate leads or traffic requires you to develop another special offer further down the line to convert those leads into customers. This is obviously a lot more work initially but it may prove invaluable to you producing the maximum number of sales at the lowest cost per sale ratio.

Developing your special offer in 4 easy steps

Even for someone without any social skills, talent or previous experience you can use these simple steps to creating powerful offers

1. Select only ONE of your products. If you select a whole range of your products then your prospect will be overwhelmed and your task will be made all that more difficult to define.

2. Determine what action you want your prospects to take. Do you want them to contact you for more information? Do you want them to visit your website or to call in to your store? There needs to be something very specific that you want them to do.

3. Make that fantastic special offer. Make it as attractive as you can afford then combine it with your BONUS (enhancement) to get the response from your prospect. Quite often a money back guarantee can serve well as your enhancement and ensure a greater amount of response.

4. Analyze and work out the profitability of your offer. Include all the costs of your advertising and promotions. Even a very small profit might be acceptable if you are certain that you will generate repeat business. Revise your offer if you are making losses or not achieving the results that you required.

Have you had good experiences with your special offers? I’m sure everyone would love to hear about them

Adapted Image courtesy of FreeDigitalPhotos.net 

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Comments

  1. myles says:
    February 15, 2013 at 10:30 am


    Twitter:
    Yes special offers are great to socialize and even advertize for your brand. I always do it , using give aways , and rock the social media like a boss ;)
    myles recently posted..Killer Ways to Speed Up Slow Running MacbookMy Profile

    Reply
  2. akansha says:
    February 15, 2013 at 11:04 am

    Hey! I am new in blogging line..! can you help me with some ideas abot making backlinks..? and y are they useful..? other than leaving comments on blogs..

    Reply
  3. Gerry says:
    February 15, 2013 at 11:49 am

    Special offers are great however if your product is positioned as a high end product – be careful as it can actually damage your brand in the long term (e.g. GAP in the UK).

    Reply
  4. Justin Musiker says:
    February 15, 2013 at 3:03 pm


    Twitter:
    Hi Karen,

    Great post, I think that any time I have ever bought something it has been under the assumption that it is a spectacular deal, even though that was prob just a sales tactic.
    Justin Musiker recently posted..Link Building Strategy For 2013My Profile

    Reply
  5. Evan says:
    February 15, 2013 at 3:04 pm

    Hope the rucksack was good))) Very fresh topic, thank you for sharing.
    Evan recently posted..Gorilla Themes 2013 reviewMy Profile

    Reply
  6. Ravi says:
    February 15, 2013 at 3:30 pm


    Twitter:
    Including Some Free stuff Works damn Great. I have seen many ones offering good offers but when they add the word “FREE” the offer just Gets the Boom
    Ravi recently posted..11 Surefire Tips to Make Windows 8 FasterMy Profile

    Reply
  7. Rohan Mod says:
    February 15, 2013 at 5:31 pm


    Twitter:
    hmmm irresistable offers nice way to buy something and attract customers.
    Rohan Mod recently posted..Get Backlinks If Someone Copying Website ContentMy Profile

    Reply
  8. rahul says:
    February 15, 2013 at 7:20 pm

    this is great tips very helpful to earn more money and attract more customers thanks for sharing.

    Reply
  9. Julidarma says:
    February 15, 2013 at 10:23 pm


    Twitter:
    Hello Karen, I interest with your point about:Catch the initial attention.. then ENHANCE and IMPROVE your special offer. I think is very important to make more sales
    Julidarma recently posted..The Effective Way To Lose Weight With Green CoffeeMy Profile

    Reply
  10. Robin says:
    February 16, 2013 at 5:59 am

    It works great for me. I have 2 year experience of Sales Manager and this blog helps me a lot. thanks
    Robin recently posted..How to Jailbreak iOS 6.1 With Evasi0n 1.3 On iPhone, iPod or iPod touchMy Profile

    Reply
  11. Ruchika says:
    February 16, 2013 at 12:55 pm


    Twitter:
    Great post karen! Very helpful to increase sales value and get more customers.
    Ruchika recently posted..HSSPP Recruitment for Information cum Office cum Library Manager – 1708 postsMy Profile

    Reply
  12. harshi says:
    February 18, 2013 at 3:32 pm


    Twitter:
    in the end we always get maximum sales out from these offers !
    harshi recently posted..How to Convert DVD to iTunesMy Profile

    Reply
  13. Rich says:
    February 19, 2013 at 4:41 pm


    Twitter:
    Hi Karen,

    I’ve been thinking about doing a special offer, but my website has only been up for a few months. I was happy to see your article and when I do invest in a offer, I’ll use what you’ve mentioned here. You make four important points. Thanks and best wishes.
    Rich recently posted..2 Powerful Reasons To JuiceMy Profile

    Reply
  14. jean Lawrance says:
    February 21, 2013 at 7:34 am


    Twitter:
    Special offer always get good response and it is effective source to get good business. I personally offering special offers on my blog and it is going to my website. I am getting good orders as well as traffic from these kinds of offer banners.

    Reply
  15. Prakash says:
    March 30, 2013 at 4:56 pm


    Twitter:
    Yes we should be selective while promoting a product. We should choose only one product and promote that product. Nice post.
    Prakash recently posted..Best Antivirus for Android 2013My Profile

    Reply
  16. Dave says:
    April 15, 2013 at 8:05 pm

    Thanks Karen for a great post. I especially like this part: “Even for someone without any social skills, talent or previous experience you can use these simple steps to creating powerful offers” Exactly, internet has created that opportunity.
    Dave recently posted..How to Be More Self ConfidentMy Profile

    Reply
  17. Sudipto says:
    April 30, 2013 at 12:59 pm

    Hey Karen,
    Nice post and Thanks for sharing this important post with us. Yes, using special offers really help us to promote our blog and also drives traffic to our blog. I have never try this but thinking of trying this very soon.
    Sudipto recently posted..Best Android Phone Under 10000My Profile

    Reply

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