Latest posts by Ivan Dimitrijevic (see all)
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Whether you are a new player in the market, or an experienced business manager who wants to boost their sales on a brand new product you just launched, you need to let people know about your products and give them a reason to choose you over a thousand other competitors.
Reaching thousands these days and promoting yourself is not a problem any more…reaching the RIGHT thousand is.
Now, you are probably thinking: “I will just email or IM all people in my contact list and spread the word”. Right? Wrong. Not only do you risk turning down potential buyers, but you can easily end up in spam folders and never get your message round, or in the worst case scenario, you will get blacklisted and no message of yours will ever reach the intended address. Furthermore, it takes time to create a good message to distribute, and time is money, so you actually lose money before you even get the chance to make it. Does this mean that you should give up sending emails to a bunch of random people? No, of course not. Moreover, email has turned out to be an even more direct and personal form of making sales, even more than social media, not to mention its cost-effectiveness. What you should do is devise a good message, make it more open, create a relationship with your customers, have a distinctive voice and tone so you will be heard and remembered. Once you’ve done that, you should focus on reaching your audience. Sending spam can ruin your reputation and bring down your business.
Like we said before, careful when emailing your buyers. There are a few traps you should know about and how to avoid them. They may save your business and boost your sales, or may cause your money to go down the drain and ruin you. The first is known as unsolicited email, opposed to permission-based email.
Unsolicited commercial email, commonly known as spam, is any message or post, regardless of the content, sent to recipients who never requested it. Now think about it, would you like to receive daily posts or emails about issues you are not even remotely connected to, or do not interest you? Probably not. That is why you
Permission-based email is any commercial message, newsletter, or posting sent only to recipients who requested it and can choose to opt out of receiving the email. Aye, there’s the rub! When done right, email marketing can be a powerful and effective marketing tool. Permission-based email marketing is used effectively everyday by hundreds of thousands to build their brands, increase sales, and strengthen relationships with their clients and members. And do not forget the most important thing: potential clients ASK to receive all these information.
OK, so we made it clear what to do, and what not to do. But how to do it? How to make a permission-based email list? One of the easiest things to do is to create a sign-up form on your website. All over it. A sign-up form is a simple form placed all over your website where potential customers can leave their name and email and receive newsletters from you. Once you have done this, you can give the opportunity to your customers to spread the message among their friends. In no time, your permission-based email list is expanding. Promote your newsletter in other newsletters. You will not be spamming anyone, but your message will still reach a great number of potential customers. Your customers need to develop a trustworthy relationship with you, they need to be convinced that your product is the best money can buy and feel happy about it.
So, before you engage in your sales commercial, consider the advantages and disadvantages proper email marketing can bring you. Ruin your business, become discredited among clients or build a strong lasting relationship with your customers. If your product is worth it, then have no second thoughts. Experienced marketers with carefully profiled email lists will boost your sales big scale by advertising your products. All you need to do is carefully select the target group and create a strong content-based message to build confidence, trust and valuable relationships.
