Every website owner would want to see improved search engine rankings for their site. A website which has a high ranking will be more visible, and is therefore more likely to attract new readers. In addition, good rankings can help you get the attention of advertisers, and thus generate income with your site. Blogging is one of the most effective strategies for improving your site’s rankings.
Here are some of the ways in which you can enhance your SEO through blogging.
1. Backlink opportunities
The ranking of a site is determined by the number of links pointing back to it. Anytime someone links to you, search engines count it as a “˜vote’ for your site. The more people you have linking to you, the higher your ranking. Having a blog offers you the chance to attract natural backlinks. One of the most effective strategies for building natural backlinks to your site is by writing insightful and relevant blog posts.
2. Additional keywords
When people look for information in search engines, they use keywords. Therefore, to make your site more visible, you need to incorporate relevant keywords in the content. Writing keyword-rich blog posts is a great way of enhancing the SEO of your site. For instance, if you run a wedding photography business, your main keyword could be “˜professional wedding photography’. When creating blog posts, you could opt to target keywords such as “˜affordable wedding photography’
3. Commenting
Comments left on blog posts can play a key role in enhancing the ranking of a site. They make your blog posts more interactive, as a result attracting more visitors. In reality, comments are actually new content for your blog. Such free content can provide immense SEO benefits to your site, especially when commenters use the same keywords which you are targeting.
4. Interlinking opportunities
Search engine rankings can be enhanced by linking one page of a site to another. A blog offers a great chance for interlinking your posts. For instance, if your site is about web hosting, you could create a post about free web hosting tips and link it to another post on paid web hosting. This makes it easier for search engine bots to crawl your site, as well as enabling readers to find your content faster.
5. Viral marketing
Whenever anything becomes extremely popular in a short span of time, it is said to have “˜gone viral’. This could be a post that gets hundreds of comments in a week or an online video that is watched by millions of people in a month. When people find very interesting content, they will share it with their friends, who are also likely to share it with their friends. Therefore, if you create stimulating or controversial content, there is a possibility of it going viral. As a result, you will be able to attract more visitors to your site, hence enhancing your search engine ranking.