Rants From A Conspiracy Theorist
Admittedly I am not completely clued in to all the chatter going on regarding the de-indexing of blog networks. A little over a month ago, I heard Terry Kyle put out a video announcing the death of “Homepage Backlink Networks”. Certainly events in recent days don’t bode well for those who run networks, or those who rely on them.
What is Google Up To?
If I were Google, a public company driven by shareholders demands for profits, I would want to make sure my visitors were happy with the results they are presented with, so they stick around and can be upsold to adsense results.
The first headache I have is the SEO industry. There are lots of clever people in this community (as well as some people just trying to make a buck). I would need to keep them off-balanced so noone gets too close to our secret formula. How would I do this? How about if I leaked to some community members how it worked? And what if I told other community members the exact opposite. Wow I would have a couple of groups running around telling their followers contradictory information they got from Google”. But who to believe? If I am Google I wouldn’t care, because whatever I tell them now will change in a few months anyway.
Once I have this community thoroughly entrenched in debates, I can turn my attention to the people who try to game the system. Suppose I open an account with one of the blog networks and checked out how it worked? What sites were part of it? What if I did this with every blog network? What if I set up dozens of accounts with these services? What if the people who ran these services had no idea? What a load of information I would have to act decisively with networks that have been set up for the sole purpose of gaming the system. What if I created further confusion by sending out a notice stating effectively, come clean and you may get off the hook? How frightened people would be.
Now what if I publicly state that websites exhibiting certain characteristics would do better in results, even if I did not have the technology to identify these characteristics? Would I get a lot of people to listen? Would I throw a lot of people off the scent? You bet I would. created further confusion by sending out a notice stating effectively, come clean and you may get off the hook? How frightened people would be.
Is Google Perfect?
What if my algorithms were faulty? Would I lose my customer base in droves if anyone lost confidence in my results? How would I rationalize this? How about if I create a “dance”?
How would I encourage more ad sales? What if I wreaked havoc with search results to force businesses to hedge their best with ad purchases?
What if I were a conspiracy theorist? I might just share my views with the world. Fortunately this article is science fiction so we have nothing to fear. Or do we?
Read more warped views at my blog.