8 Blog Commenting Dos and Don’ts

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Mickiyas

My name is Mickiyas and I'm an online marketing enthusiast for over four years. I own BloggingCatalyst.com where I post tips and advices on how to build a better blog, ways to drive traffic, and be a better affiliate marketer.

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8 Blog Commenting Dos and Don’ts - September 1, 2014

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Done right, blog commenting is one of the top techniques not only to drive steady flow of traffic, but also to build your brand, gain trust, as well as get recognized in your niche. The following dos and don’ts will help you avoid the mistakes and make the most out of your blog commenting efforts.

Things you shouldn’t do:

1. Don’t assume commenting is an SEO or link building strategy only

Backlinks and SEO used to be what come to my mind when I thought of blog commenting in the past. There are still a lot of people who think the same – which’s probably why we all get tons of spam comments on our blogs every day.

Of course, blog commenting is one way to build links. But that’s not the only benefit it has.

When you post comments on popular blogs in your niche, readers will recognize you, remember your name, and maybe click through to your website.

Not only that, but you’ll also get recognized by blog owners. If you, down the road, want to contact one of the bloggers with your guest blogging, JV, or affiliate partnership offers, it will be easy for you because the blog owner already knows you and you’re not coming out of the blue.

2. Don’t sound like a spammer

Some people seem to think as though the commenting area is the spot to advertise their website or plaster their SEO links for free.

Using keywords as your name, adding irrelevant links inside the body of your comments, and poorly written comments with spelling errors etc… are some practices that can get you labeled as spammer which you should avoid.

It’s only when you offer some value that you’ll gain something in return. You first need to add value by posting relevant and quality comments and in return, you’ll gain exposure and traffic.

3. Don’t post one-line comments

While it’s easy to write one-line comments like “Thanks for the tips” and “Great post” etc.., it’s not useful (unless that’s the only thing you can say, of course).

The point of blog commenting is to share with the reader your unique experience, knowledge and point of view; and make them recognize you, trust you as well as see what more valuable stuff they can learn from you.

Those kinds of comments, however, show nothing about you or your expertise. And they rarely get approved by the blog owner anyway, which is a waste of time.

What you can do instead is, give or add your own tips or ideas, share your experiences, ask or answer others’ questions,

or reply to comments by other posters. Whatever you do, post something that helps show your unique expertise or who you are to the readers.

4. Don’t comment just for the sake of commenting

Blog commenting is not about quantity, it’s about quality. When you read a blog post, leave a comment only if you have something valuable to say. Otherwise, just hit the back button. Also make sure to read others’ comments as well as the blog post through to the end so you can compose a detailed and relevant response.

Things you should do:

1. Comment as early as possible

How many times have you ever read a blog post, feel you got something to say and when you scroll down, you notice comments are closed?

Some blogs close or disable comments on posts older than some time like two weeks. On top of that, first comments usually appear at the top of the list and get more exposure. New blog posts also usually get the most readers around the first time right away after they are published.

You can subscribe via email or RSS Feeds, or use tools like Google Alerts to get notified whenever new posts get published on your favorite blogs.

2. Use Gravatar

If you don’t already know, Gravatar is a tool which lets you use a picture of yours when commenting. All you have to do is associate an email address of your with your picture, and whenever you leave a comment using that email, your picture will appear next to your name.

This way, readers can put a name to your face, you can get recognized easily and get more click-through to your website. You can sign up to use this feature by going to http://en.gravatar.com/ for free.

3. Create a list of blogs to contribute on regularly

Create a list of your favorite blogs or popular blogs in your niche with which you want to build relationships. Then become a regular reader and contributor. You’ll gradually get recognized by the blog owners as well as by the readers of blog.

You can go to blog directories such as BlogCatalog or just head over to Google and enter some niche-related keywords to find popular blogs in your industry.

4. Do it consistently

When it comes to blog commenting, you get better results when you do it consistently rather than posting a few comments here and there and then disappear.

Keep a schedule for posting like 5-10 comments a day or whatever you feel comfortable with and do it on a regular and consistent basis. Consequently, you’ll make yourself recognized.

To recap, effective blog commenting simply involves sharing your unique knowledge or experience with readers of other blogs on a regular basis. Always strive to provide value in your comments as that’s the key for gaining exposure and traffic.