The 4 Rules Of Social Media Automation And 2 Recommended Social Media Management Tools

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Social-MediaWith or without us knowing, social media is more than just plain important for us. For commoners, it is a great way to connect with friends and family members while in the corporate world, social media is used to drive sales and revenue.

And I am absolutely sure you know what I am talking about right now. Social media is a part of our lives … one way or another.

With over a dozen social media platforms around us, how do we actually put social media into auto drive while (we are) enjoying the lovely view from the backseat?

Social media automation is the keyword here.

So, how do you ‘turn on’ social media automation?

Basically, there are two very simple rules when it comes to social media and it is never about the number of shouts or shares you have done. Seriously!

Here are the two rules:

  1. Sharing at the right time
  2. Using the right social media tools

Social media is all about timing and you can’t deny that. You want all your shouts to count; reaching out as many people as possible. Not to forget, using the right tools to help you with the whole process.

Social media tool #1: HootSuite

HootSuite is a great social media management tool for both automatic and manual planning. On a free account, users are able to add up to 5 social media accounts at one time. You can use HootSuite on social media such as:

  1. Twitter
  2. Facebook
  3. Google+
  4. LinkedIn
  5. Foursquare
  6. WordPress
  7. Mixi
  8. RSS Feeds

What makes HootSuite such a popular tool is because it allows you to schedule social shares on any connected social media accounts of yours for free!

On a basic (free plan), you can also get specific social analytics which are integrated with Facebook Insights and Google Analytics while if you are on a pro plan, you get a much detailed report.

Social media tool #2: Buffer

Buffer is a great social media management tool that focused in two things; scheduling and analytics.

Just like HootSuite,

Buffer offers both free and premium (called Awesome) for its users. On a free account, you can add one account per social media and up to 10 scheduled posts. Of course, with a flat fee of $10 per month, there comes Awesome plan which allows you to add up to 12 social media accounts and over 200 scheduled updates per social media.

Buffer is great as it offers more than just social media automation. It offers detailed analytics such as the number of reach, likes and reshares across one simple platform. Basically, you can use Buffer to manage your accounts on:

  1. Facebook
  2. Google+
  3. LinkedIn
  4. Twitter

4 Important tips to run a successful social media automation campaign

It is no secret that social media automation does help us in our everyday life and certainly, a great way to maximize our social media reach. As far as it helps us in our life, you must not forget to practice basic social media rules of engagements such as the below.

1. Avoid spamming

Automating too much updates in just a short period of time could be very annoying. To avoid this, mix social updates with normal social shares. This doesn’t only make everything look genuine but as well as a lesser ‘pain the eyes’ for your followers.

2. Overusing hashtags

Hashtags are great especially when it can help you maximize your reach to specific groups of people. However, it doesn’t mean that you have to throw in 10 hashtags in just one post. Instead, focus on main keywords and I don’t advise using more than three hashtags in one post.

3. Tagging non-related people and followers

It is extremely irritating when you are tag in a non-related topic. For example, posting an image of yours and tag the whole list of people you don’t really know. That is an absolute no-no for me. It is best practice to tag only the right people or in this case, people who are related to the topic.

4. Avoid typos

Social media is basically ‘live’ and you need to mind your words (avoid typos) every time you are using it. Simply by giving the wrong information or even as simple as wrong spelling could easily affect your brand name.

Over to you

When it comes to social media, do you have any tips or tricks to share? Tell me using the comment form below. Also, which is your favorite social media platform that drives the most traffic to your site? 


  1. Raees Hussain says:

    Nice article, Social media is a powerfull tool to optimize your blog rank.

  2. Hootsuite Serves best for me as it Provides Google+ free Automation while other Automation Providers as I have observed ask For the Premium membership for it. Is there any Automation service which is can Automate with Pinterest?
    Ravi recently posted…5 Top Online Scams You Should Be Aware ofMy Profile

  3. I think this is a great idea am going to try it and see.

  4. I use Hootsuite and i love it, and for the free option, you can do much more than any platform, although i have seen buffer, i have personally not used them so i can’t speak for it.
    thanks for the tips Reginald.
    Frank Joseph recently posted…Top 5 Adult Ad Networks to Monetize your WebsitesMy Profile

  5. Hi Reginald,

    If we are building our brand in social media at that time we need to keep outside this automatic Social media promotion tool because now days people are so tried to getting lots of spam post on their social walls. All points are mentioned right to use this social media automatic management tool.. :) :)
    Nick Bille recently posted…MSBTE Winter 2013 Result date at http://www.msbte.comMy Profile

  6. Nice post. Hootsuite is my most favorite social media management tool and I use it daily. But I Heard first time about Buffer. Surely I’ll give a try. Thanks for the share.
    Lakhyajyoti recently posted…The Harsh Facts of Blogging Which You Can’t OverlookMy Profile

  7. One of my pet peeves is being tagged in someones image to promote themselves. I’m a musician and regularly get tagged in gig posters happening in other countrys. Do they really expect me to fly halfway round the world to listen to a band I’ve never heard of.

    I use buffer but do wonder if I’d be better off posting everything manually. Do you think people see the buffer link shortening as a normal link or maybe a bit spammy? Obviously I’m not spamming but I wonder if it has as much authority as a Youtube link or link with your website URL in
    Kyle Cullen recently posted…10 Things to ask potential Skype drum teachersMy Profile

  8. I have used hootsuite which was ok. I have a wordpress site and came across a plugin SNAP auto poster. It does everything including Pinterest. It is a premium plugin so it does cost, but well worth it IMO.
    Adam recently posted…Fujitsu e3 Heat Pump RangeMy Profile

  9. Hi Reginald, firstly i would like to say this what i really need. Thank you very much for this type of post. These methods surely gonna boost up the social media traffic.
    Gautam recently posted…Faceoff : iPhone 6 (Rumors) Vs Nexus 5My Profile

  10. Hi ! Reginald !!
    Hootsuit is the best …Over using hashtags , naturally shows that the person is trying to spam .. Also Tagging unknown people will never be of any use as there will be less chances of getting shares or likes
    nikhil recently posted…General Knowledge Questions And Answers for Competitive ExaminationMy Profile

  11. Hello Reginald,
    Right now i am using buffer and i must say that it looks like the best to me because it gives you ways to schedule and how to… your blog post.
    Babanature recently posted…Top 5 Best SMF Mods You Should Use On Your ForumMy Profile

  12. Hi Reginald,

    Great tools to manage social media for your website or blog. These tools are great and really helpful. I will recommend HotSuit is a great tool.

    Thank you for your post.

  13. Hi Reginald,

    I have accounts on both tools Hootsuite and Buffer. But I personally like Buffer, I intially start using it for Twitter but later on I start using it for Facebook and now it has also integrated Google+. Really amazing tool and easy to use.
    Aahna recently posted…All in One Recharge SoftwareMy Profile

  14. Kirill Shevtsov says:

    Reginald, thanks for the latest information. thanks to your article, I corrected the mistake on Twitter. Namely, the use of too many hashtags…

  15. Thanks Reginald am using hootsuit now and am loving it
    Paul Gabriel Olofu recently posted…Dry footprints on wet sandMy Profile

  16. Like your post about Social media automation and management Tools, Undoubtedly you have add a great guide for newbie marketer who are very keen learner on Social Media. I’m also using some social media tools for managing and tracking my effort on this platform. Anyway thanks for nice article.
    somon recently posted…WeChat for pc – download free & install on Computer (Windows 7/8/Vista/XP)My Profile

  17. Oh my social media campaigns are just disaster, i try it so many different things but they just do not work like i want. Now i will try this two new tolls and i hope they will help and bring me at list some progress in this campaigns. I usualy concentrate on Facebook and Twitter for now they bring some traffic but i’m far away from my goals. Thanks for the helpfull post.
    Tamara recently posted…10 Best Sites To Watch Free Movies Online | Without Downloading AnythingMy Profile

  18. Hey Reginald,
    Nice post and Yes, social media sites really play an important role as it helps in promoting our blog and also drives traffic to our blog. I never heard about hootsuite but it really seems interesting and helpful. I will surely gonna used it. Thanks for sharing this post.
    Sudipto recently posted…Best Android Phone Under 7000My Profile

  19. Very nice article. I have personally used Hootsuite and it is AWESOME.

  20. Well, I love using Hootsuite for my social media work. It gives me freedom and save my valuable time.
    Atinder recently posted…Top High PR Social Bookmarking Sites List 2015My Profile

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