Latest posts by Ivan Dimitrijevic (see all)
- 5 Fun and Productive Ways to Spend Your Free Time - March 7, 2016
- 4 Benefits of Having an E-Commerce Website - March 3, 2016
- 4 Quick and Easy Ways to Market Your Business - March 1, 2016
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If you want to promote your brand, establish a core consumer market or expand you need to rely on marketing. You need exposure, and there are paths you can take to achieve this. Some are virtual, some real world; some relate to more abstract things like information and some are all about the physical. Being able to successfully integrate the various available tools within these basic aspects of a well-rounded marketing strategy is essential for expanding and developing strong brand awareness.
Enhancing online traffic to your website/web store
First of all, let me just stress the importance of having an online store in this day and age. If your company or even small business has engages in marketing and selling various products to the wider public, you are severely handicapping yourself if you don’t have a well-designed web store with a decent amount of traffic. If you offer services within a specific field – be it law, interior design, wedding planning, accounting, etc – you can provide insight into all the important facts about how things work, how problems are solved in the process explain to the audience exactly what makes you better than your competition. Informative articles, guest blogging, a dedicated business blog of your own, e-books and pages of detailed information on your site all contribute to enhanced traffic. There are serious and dedicated professionals out there that can help you manage your online marketing strategy for best results.
Getting personal
This is all about going out into the world and spreading the good word among the people. You can accomplish this by organizing:
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Seminars
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Lectures
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Sporting events
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Presentations
These are all useful for attracting people in larger numbers, and as long as you engage them in a fun and informative way you can earn yourself a few devoted customers. For example gun companies have boots on various gun shows throughput the year, where they showcase their products and give information on different details the customers are concerned about or baffled by. Red Bull often organizes fun competitions, like the Flugtag where people try to fly in homemade flying machines. If you think outside the box you can come up with tons of fun little activities that can attract crowds – at which point you can sell some of your products, distribute
Distributing promotional products
This can go hand in hand with your online store, or an “our shop” or “promotional material” page on your website and other marketing strategies like organizing or sponsoring charity events, e.g. marathons, street basketball tournaments, music event etc. Getting people involved in fun and useful activities is a great way to show your support for the local community, and help spread word of mouth. You want to be in the spotlight as long as you can – in the media, on posters plastered all over town, on promotional products and on social media sites – never too far from people’s minds. There are tons of promotional companies out there offering some nice products that can be purchased cheaply in bulk. Here are some choices:
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Metal water bottles – well-designed and resilient, metal water bottles can be a valuable little item. If you organize a 5k or 10k race to raise money for a cause, your company can make a donation and earn some points with the people (not to mention free advertising from media sources reporting on the event), plus you can distribute bottles with the company logo and T-shirts to the contestants. As these are big and sturdy they won’t get thrown away or lost like pens and key chains – you can even offer them to loyal clients as a thank you gift.
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Pens – nothing new or exciting here, but people still use pens quite a lot, but manage to lose them all the time. A pen is quite a useful little tool, they are cheap and many people hoard them, so handing out a few at a business meeting or conference is a nice extra touch.
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Key-chain stress shapes – a bit unconventional and kind of cute, these small stress relief balls can be purchased in a variety of designs, including sports themed shapes, and farm animals. They are squeezed in the hand repeatedly to help limit stress or focus the mind, and are a useful little gift that can bear your company’s logo.
As we’ve mentioned before, you can offer prizes to people, and these don’t have to be small trinkets, but actual products or services that you offer – a cruise, car or a year’s supply of a particular product for the winner.
All the different tools and methods, including these fundamental ones, will serve you best if they are combined – intertwined in a grand marketing strategy that helps you spread the word about your company and get people familiar with the brand and logo.
