Webmasters are now realizing the value of Facebook promotion and creating a website without a Facebook business page can almost be seen as a sin. Your website or blog will need a Facebook business page to help promote and brand your new venture. Some people just don’t get how Facebook works and see it as a website where people socialize. Well I am here to tell you that this is not true. Making a Facebook business page is the best thing that you can do for your new WordPress website business!
Why Facebook Is Great For Business?
We all know that Facebook provides us with exposure and traffic for our businesses, but the thing that kicked me over the edge was the fact that it brings traffic that converts. After all if you are a Webmaster isn’t this what you want? I know I do. It hasn’t proved to be the highest money earner from websites that referred traffic to me, however it has landed itself in my top five. Now this tells me that it is worth making an effort in making a Facebook business page and driving traffic to your website.
The benefits To Creating A Facebook Business Page
- Creating a Facebook business page adds to the branding of your website.
- People find it easy to interact on a Facebook page.
- It is much easier to press a like button than it is to add in your name and e-mail and go to a sign up process.
- Your potential website visitors are almost definitely members of Facebook.
The Disadvantages To Creating A Facebook Business Page
I am yet to think of a disadvantage for creating a Facebook business page. We all know that if you are in business, even a website business, you need customers and visitors to your door. How could there be a disadvantage to getting a free page on the Internet that advertises your business?
When it comes to using Facebook for personal reasons, I could probably tell you a few disadvantages, but as for using Facebook for business, I cannot think of any.
What makes a good Facebook business page?
Interesting Content
The best Facebook business pages add content that entices followers to press the like button. Really juicy content that might not be even listed on your website, but is focused at the same time on your particular niche. Your visitors need to get some value add of your page, even one little tiny tip, that will push them over the edge and make them press the like or share button.
Filling In The Blanks
There are a few tabs available when you first set up your Facebook business page. People often neglect to fill in these pages and they are left empty. I suggest that you go through all your tabs and fill them up with interesting bits of information, all to do with your niche.
Interaction With Visitors
I personally like to let my followers post on my wall. If I see something that is full on spam, I will simply press the delete button. I want to create a place where people can have a discussion, and get good information. They cannot do this when all the posts are one-sided, and only coming from me. Don’t be scared to share your Facebook page with your followers because eventually they are the ones that are going to spread the word.
A Clear Subject On Your Facebook Business Page
This is similar to focusing on your niche. People need to land on your Facebook page and understand immediately what this page is for. If you have too many subjects mentioned it may be unclear to your potential customer and they might leave your Facebook page.
Setting The Right Landing Page
Setting the right landing page is crucial for your Facebook business page. You do not want your potential customer to land on an empty boring page with nothing to do. Here is an article I have written showing you how to set the right Facebook landing page.
Using All The Branding Space
This is something that many people fail to do on the Facebook business page. They do not use the resources that are available to them. For example you can put a huge logo, approximately 200 x 600 pixels, in the left column on your Facebook page. This amount of space can hold a lot of advertising and can give you a chance to attract your customers. Another example is making a custom-made FBML (Facebook markup language) landing page with your own graphics on it. See the graphics on the right-hand side and at the top of this page, this is the kind of stuff you can brand your page with. You could even get a professional to do it and it would probably look 100% better.
Here is a video I posted on YouTube that shows you how to make a custom-made FBML tab for your Facebook page.
Networking With Others
Connect with other Facebook business page owners and share your content between your pages and therefore possibly picking up more fans. You can post tips and links on to other peoples Facebook pages and if the information is valuable they probably will not mind. The best scenario would be that they pressed like on your post or even visit your Facebook business page. If you are going to do this you must allow them to post on your page as well.
Watch My Video To See Some Facebook Business Page Tips
If you are still stumped on where to start, and on how to do all this stuff, watch this video below and you will get an idea.
Warning: this video is 17 min long so please do not fall asleep. It would probably be easier to see if you made the video full-screen by pressing on the little icon down in the right-hand corner of the video. Also when creating your Facebook business page, the options have changed as there are now six categories for a page. If you have a website I suggest you choose the brand or product category.
Please make a comment and let me know if you have any tips to share about building a Facebook business page?
Great tips, Mitz!
I never knew about marketing your blog posts like that on facebook. Going to go do that now – thank you!!
Linda
Linda recently posted..How to Write Killer Email Promos That Get Results!
Twitter: wordpresswb
says:
I know this is very sneaky and is a great way of making your posts on your blog look like they are really popular! LOL
But really it is all about getting traffic back to your blog and a Facebook page can really do that for you. Facebook visitors are really starting to convert for me to!
Mitz Pantic recently posted..6 Top Web Content Strategy Tips For Writing Killer Content
It’s a good thing that Facebook has a business page. It really makes the marketing of my brand easier and faster. Now people know my product and buy them. By the way, I sell cell phone accessories here in my country. I’m amaze that clients come from different places. Actually, I’m processing an order today for client ordering from abroad. Facebook really make the life of businessman like me, easier and rewarding. Take note, in a short period of time my business makes an incredible growth in sales since the day I maximize the use of Facebook, particularly the business page. I hope you guys, take advantage of this free marketing avenue by Facebook.
Twitter: wordpresswb
says:
Hi Mark,
This sounds like you are really doing well off Facebook! Are you using Facebook advertising or a Facebook business page to make sales? I would be really interested to find some more details.
Mitz Pantic recently posted..6 Top Web Content Strategy Tips For Writing Killer Content
Twitter: coopetitions
says:
Hi Mitz,
Thanks for sharing this wonderful post, I had
Learned a lot from it. I’ll check out your video layer this day.
Reinier from blogging recently posted..Becoming an Amazon affiliate
Twitter: ditesco
says:
Great stuff. I am not an avid FaceBook user (believe it or not) and the tips you are providing here are certainly something I will think about and most likely put into practice. This is something I ahve been neglecting for a long time and intend to remedy soon. Thanks
Twitter: wordpresswb
says:
Hi Ditesco
I also neglected Facebook, even know I had a Facebook business page setup I had it on autopilot and did nothing. When I finally started to use it, I then started to see the value in it. I am sure there are many other things you can do with Facebook and even on a larger scale, but there is no doubt that it brings you website traffic and conversions. It is a good place to get targeted website traffic.
Mitz Pantic recently posted..Choose the right Facebook landing page for your visitors
Twitter: coopetitions
says:
Hi Mitz,
I’ve just finished watching the video right now, your tips about fbml are fantastic, I have try to put some script for opt-in but didn’t work, I’m looking around the rest of your videos and see how much more I’ll learn. Thanks
reinier from blogging recently posted..Becoming an Amazon affiliate
Twitter: wordpresswb
says:
Hi there Reinier
I have successfully embedded a mailchimp signup form and a YouTube video into my welcome page. I actually made a video about it but have not uploaded to YouTube yet. I will definitely upload it in the next few days.
Mitz Pantic recently posted..6 Top Web Content Strategy Tips For Writing Killer Content
Twitter: wordpresswb
says:
I just went to Facebook, and today again, they have changed the way you get to your page. They have gone back to the old way of going to your account, and pressing on a link in the left column saying “ads and pages”. Then you click on pages and you can see the choice there.
It is really hard to make up-to-date videos about Facebook when they are changing the website nearly every day!
They have also upgraded the pages and all the settings are in different places now. Talk about confusing!
Mitz Pantic recently posted..WordPress commentluv plug-in – Use it to your advantage
Twitter: arianoreppucci
says:
We are working on our facebook page, but have yet to see a huge benefit from it. I hate to admit it, because I am an Arizona immigration attorney, but all my friends and followers are fellow attorneys. We are not doing so well at reaching out beyond our profession.
Twitter: wordpresswb
says:
I am not sure how to make that interesting??? Maybe you could share some test case examples and outcomes so people in a similar situation can see that you might be able to help them…??
Mitz Pantic recently posted..6 Top Web Content Strategy Tips For Writing Killer Content
Twitter: jesicawillss
says:
Thanks to remind me about facebook. I am not utilizing it more. Its quite complicated for me to use it. But, now I will surely think for this and make use of it. Nice post.
Jesica Wills recently posted..iPad App Development – For Your World Class and Eye Catching Application
A Facebook Fan Page is really helpful in making your business popular. The Facebook page not only acts as a wonderful platform to reach out to innumerable people, but also helps in promoting your blogs.
shree recently posted..Will HTML 5 Have An Effect On SEO
Twitter: wordpresswb
says:
Having a Facebook page has really changed as of Yesterday! You can now posts status updates logged in as your page name. This means instead of using your personal name to promote your website, you will be using a page name…Cool!!!
Mitz Pantic recently posted..WordPress commentluv plug-in – Use it to your advantage
I have a Facebook fan page but my business(Insurance) is not the most exciting thing for people to “Like” and want to be a fan of. I guess my biggest problem is finding that juicy content that attracts fans. Anyone have any suggestions?
Jassen recently posted..You Got Married
Ah, so this is how you make a fan page. I’ve been reading post about creating one but they didn’t show how it is done. Your video really got me enthused about it. Thank you.
Anne Sales | Coupon Codes recently posted..GotoMeeting Promo Code
Twitter: wordpresswb
says:
Yes I agree, that is not interesting! Maybe you could also share some test cases about real life situations and that might get people thinking…”Oh I need Insurance in case that happens to me”. People love stories and I guess you would have a few to tell..
Mitz Pantic recently posted..10 Tips For Making The Best Facebook Business Page
Twitter: oims
says:
I’m in the boat with many who have a Facebook account yet neglect it. Actually, it’s filled with individuals from “a program” that happened years ago. I don’t know these people from Adam. I think starting from scratch might be my best bet – or find the time (goodness only knows how) to get in there and create relationships.
I’m fairly sure my bio is completely filled out, the problem is the username has nothing to do with anything I really do online. It was a “test account” for that program I mentioned. At the time, my business partner (we’ve parted friends) and I weren’t sure what direction we’d go.
Turns out “the program” was worthless – yet there sits a perfectly good Facebook account filled with individuals.
Again, to find time! I’ve just spent 5 hours doing research for a client and it’s after 2 a.m. LOL!
Thanks for the reminder though, it is very much appreciated!
oimdiane recently posted..Honestly Do You Really Need The SEOPressor Plugin
Twitter: iroko247
says:
You have to make your facebook page name a little bit sexy…you know it is a social media…the interaction on that page is what really makes the different…which will also demand for your attention!
Iroko recently posted..I am In Need
Twitter: gilbertocintron
says:
Glad to see more folks on Comluv are jumping on the Facebook bandwagon. I posted an article here about this in December. Yes, anyone that does not have a “page” on facebook is leaving money on the table. I can even create a min website for you on your page with five tabs.
gilbertocintron recently posted..Is Facebook poised to become the worlds marketplace
Hey Mitz,
I had a page for my business for a while and actually removed it because It just seemed like dead weight. But after watching your video I’m going to get the page back up! lol
Great content. Im going to go check out your youtube channel right now.
Keep it coming
Tiaan
Tiaan Nieuwenhuizen recently posted..How To Earn Extra Cashflow Online
Twitter: tips4pc
says:
Hi there Tiaan
I am actually getting traffic that converts… I am shocked myself! LOL
Mitz recently posted..Microsoft Word 2007 Mini Course Tutorial – Free Download
It’s a good thing that Facebook has a business page feature. It really makes the marketing of my brand convenient and faster. Now, I get to interact with my target audience. Selling anything from cell phone accessories to fancy dress costumes in Facebook is possible. It is so amazing to know that clients may come from different places. Facebook really makes the life of businessmen like me, easier and rewarding. Take note, in a short period of time my business makes an incredible growth in sales since the day I decide to use Facebook as one of my business tools, particularly the business page. I hope you guys, take advantage of this free marketing avenue by Facebook.
Twitter: Ileane
says:
Hey Mitz, I realized that Facebook made the Fan Page upgrade right after you posted this video, but it’s still a great resource. I’m going to check and make sure I’m signed up for your updates on YouTube because I can’t wait to watch the next one about the FB changes. Every one is up in arms over one thing they “dislike” about the recent changes and how posts don’t appear in chronological order on the Fan Page anymore (let me know if you find a work-around for how fans see the page).
On the other hand I love how I can use my Fan Page just like a profile, that’s pretty cool!
Ileane Smith recently posted..How Facebook Stays On Top
Twitter: tips4pc
says:
Hi Lleane
I cannot believe all the changes they made all at once. I do not know what you mean about chronological order though because my pages are still appearing the same…Give me more details.
I do like the feature where you can post as a page. You can go up to the account menu on the right and choose to “use Facebook as a page” Now that’s a great idea…
Also they will be stopping the FBML welcome tabs so you should make them for your pages before it is disabled. If the tab is existing it will stay. They do not want to remove peoples content.
Mitz recently posted..Is The Internet Down 5 Common Problems With Home Networks
Twitter: Ileane
says:
Mitz, check out my post called “How Facebook Stays on Top” and the resource links for the info. Basically Facebook will now display posts on your Fan Page in order of relevance – not in chronological order. You can adjust your settings, but all of your fans will need to adjust their settings too! And since hardly no one realizes this, most likely they won’t change it. All the articles I found on the topic are puzzled about why FB made this change and they’re looking for ways to get around it. Keep me posted if you hear differently. Thanks Mitz!
Ileane Smith recently posted..How Facebook Stays On Top
Twitter: wordpresswb
says:
I just realized that I have not upgraded all of my pages yet….Because I only did one to see how it went….I see what you mean now….
Like so many others I set up my fan page recently to find everything changed last week. Well my page has been working anyway.
The change letting you interact with Facebook as your fan page identity will work well for many of my friends. They have been concerned about their keeping their personal life separate from their business. Now that won’t be a problem.
Thanks for the Facebook ideas.
Steve Peck
sjpeck recently posted..Keep a Positive View Of Me!
Twitter: wordpresswb
says:
I agree that this is a great feature to add in! I did not like posting stuff as it would come up on my personal profile page for all my friends to see..I felt like I was spamming them because they were just my regular friends.
Mitz Pantic recently posted..Increase Adsense Earnings By Finding Your Websites Highest Paying Adsense Keywords
Hi Mitz,
This is a really great post and video! Thanks very much for the tips, I learned some new things and am going to put them to practice. Really looking forward to your other videos and always a fan of quality content so keep up the good work!
vancouvergraphicdesigner recently posted..Small Business Tips – Decision Making Part 2- How to Make Better Decisions
I feel like i must be missing something really obvious. After the recent change in the Facebook business page, people can’t “SHARE” my messages. I see other businesses have the “SHARE” option. Why don’t I???? facebook.com/junk.and.disorderly
Top video. Ive been looking for awhile now for a decent Facebook business solution what with the crazy number of cold calls I get every day offering the service. It is a brilliant idea for most small businesses to get involved though it is a time consuming venture.
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