Latest posts by James Martell (see all)
- Building A Better Fathers Day With Gifts That Give Back - June 6, 2013
- The Simple Path To Google Rankings Success - January 14, 2013
- Google Rankings – The Gift That Keeps On Giving - November 12, 2012
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If someone asked you, “what business are you in?”, would you have a ready answer?
I got to thinking about this lately because I’m getting more PAD clients these days from traditional businesses who would have no trouble defining their activity.
Even though they have a website and a for need traffic :: they would say in answer to the question above, “I’m a Lawyer or I own a Pub, I’m a Dentist, I’m a Chiropractor…
For them the website is a marketing tool.
They want visitors to call them, or email them or drop by.
Their website is a part of their overall marketing mix :: a replacement to the Yellow Pages for many.
Working with them is a pleasure because the know what they want.
Do You Know Why You Are Online?
In the early days, I wanted money, plain and simple.
In 1999 a friend showed me a way to make money online by simply putting up a website with links to merchants who paid commissions for every click.
This was pre-dotcom and my merchant offered free ISP.
I got $1 for every sign-up and very early on I had my first $5,000 month.
Although I thought I had hit the jackpot I was still skeptical enough to run across the U.S. border to cash that first check because, frankly, it seemed too good to be true.
Thankfully it cashed and I was off to the races!
It’s funny to think back to that crappy first site and how much money I made until the whole thing came crashing down once the dotcom bubble burst in 2000.
If you had asked me then, “what business are you in”?, I’d have said I build websites.
But that wasn’t what I was doing at all.
A web designer builds websites.
I was a publisher.
More specifically, I was an online publisher although back then the term would have been a head scratcher.
Online.
What’s that?
ISP.
Never heard of it.
Make money online?
Must be illegal!
In 2000 there was no real demand for “Internet”, yet.
When checking into hotels you’d be
Most businesses did not have websites and blogging was “bulletin boards” used mostly by geeks & nerds.
YouTube was impossible due to limited bandwidth.
Facebook or Twitter could not even have been imagined back then.
If You Own An “affiliate site” You Are An Online Publisher
I remember when I first heard the term “blogger”.
The media was touting “bloggers” as saying this or that.
But I thought, “blogging” was just another way of saying what I and my students were doing from the beginning.
We were online publishers.
What is a publisher?
Although there are various definitions the essential thing is this: a publisher makes information known.
When I was “building websites” back in 1999 I was making known the fact that one could get a FREE ISP account The mechanism was new but the thing I was doing was as old as the printing press.
I was doing something as simple as posting a flyer on a pole asking if anyone has seen my cat.
Here’s Why I Bring This Up
This is not 1999 when any old site will do.
No sir, the world has caught up to this Internet Thing.
Your site must impress not only Google but the visitor as well.
Thankfully, competing is not nearly as hard as it could be because the vast majority of sites competing for rankings and the attention of visitors are clueless.
But, you must never take it for granted.
Are you proud of the look of your site?
Does it load quickly?
Are visitors greeted immediately with a header or photo that builds instant rapport :: telling them they’ve found what they’re looking for?
Do you have a clear call to action?
Is your site a useful and informative resource relative to the keywords they entered to find you?
Is Google rewarding your site with top listings for important keywords?
Is your site dynamic?
In other words, do you regularly update it so Google knows someone is running it?
Do other trusted sites link back to it?
Executing any of the above is not rocket science, but everything I mentioned must be done :: and done well.
If you published a print magazine you’d want to be proud of it, right?
Think like a magazine publisher and you can’t go wrong.
To your online success!
James
![Kimberly Castleberry Makes Internet Marketing Easy [Featured Blogger]](http://comluv.com/wp-content/uploads/2013/04/Kim-Castleberry.jpg)
Twitter: tricky_techno
you are right….now writers are earning a very good amount by writing articles for bloggers companies and they are earning by writing reviews also…
mohit rajwani recently posted..Create You own comic Book
Twitter: GeekandJock
Definitely agree with you, Mohit.
And I guess this is where Guest Posting comes into ply as well. That could be viewed as Content Distribution of a Publishers’ articles. It’s interesting to see how blogging is bridging the gap or blurring the lines of what constitutes what News Sites are. Blogs really are niche news sites, these days.
Martin Cooney recently posted..Albert Einstein Was A Relationship Counsellor
Now The Bussines of Online Publishing has become a tradition in many countries of the world. This book also contains the same tips which an online publisher requires. So this book is very helpful for such people who want to do online publishing………..!!!!
Faisal Yaqoob recently posted..Superman: Earth One by J. Michael Straczynski and Shane Davis
Twitter: buildwebsites1
Ha ha ha…Now I am going to have to say I am an “online publisher”. That just sounds so much better than “I build websites” or “I am a blogger”. I can’t believe I didn’t think of this???
Thanks James
Mitz Pantic recently posted..George Brown From Google Sniper Gives Away $5,000 Worth of Courses
Haha EXACTLY what I was thinking while reading through this! Calling or referring to yourself as an online publisher, instead of a blogger (when someone asks what you do) seems to ‘sound’ much better (more professional?) right?
On a sidenote, since all publishers write, it could also be a good idea to move into eBooks – people seem to be making good money publishing eBooks for Kindle on the Amazon platform!
CraigStevens recently posted..A List of Things to Consider Before Settling for a Webhost
Proud “Online Publisher” it feels good to know your official occupation
Saad recently posted..8 Things That You don’t Know about iPhone
I Think Affiliate network is the best part of online publishing because it gives you best revenue from your online content and the another best part of blogging is that it gives a better scope for all the writers
Totally agree with you. Affiliate marketing is one of the best ways to make money online. I was surprised to see how pro affiliate gurus started in the business. Almost all of them started spaming their affiliate links to everywhere on the Internet.
I am proud of my websites but that is not to say there isn’t room for improvement. In this business, we are always learning and it is just as important that we keep up with developments and adapt to new techniques, trends and styles etc.
Matt Alhaarth recently posted..Devious Sneaks Home For HHHC Win
Proud to be an “Online Publisher”
Twitter: http://twitter.com/Healthcare999
i am starting a content search and aggregation website around business. What is the best technology platform for me to use? Please provide the name of the platform. Thank you.
hira recently posted..How to Treat Dry and Rough Facial Skin
Twitter: internetdreamof
Exactly , writers are usually getting an amazing amount by marketing through articles pertaining to blog writers firms plus they are getting by creating testimonials also.
Samuel recently posted..Top WordPress Plugins To Reach The Top!
1999… if i had known at that time what i know today
Jean-Luc recently posted..Patrimmo Commerce Bulletin Trimestriel T2 2012
Online business is very attractive include advertising like adsense. Online business has opportunity to get passive income and financial freedom.
julidarmaputra recently posted..Natural Way To Overcome Diabetes
I am going to change my headline to “Publishing Hobbyist Photographer and Adventurer… ”
as soon as i finish this comment, thanks for the tips!
Twitter: iseocompany
Online Publishing is definitely an attractive business and definitely includes a lot of creative works such as Ad sense. Thanks for this important update. Great job done!!
Proud “Online Publisher†it feels good to know your official occupation
It does, doesn’t it? It is a great way to make a living.
I have saved this article and made a check-list out of for my sites. Truly wonderful post!!
Business of Online publishing has set it’s very large area(advertising Like adsense and other) and now we can say that it is out of controlled.I feel happy on it that i am a Online publisher.
Bhushan recently posted..Inventory Software India
Today online business is at a great demand. Content Writer and SEOs are getting hike in salary.
You have describes descriptive all check lists.
Pulkit recently posted..Grade 10 – Science and Math Combo
It was really a very nice article for new bies and professionals too. But now a days, there is so much of competition among Online Publishers so if you want to be in race, you need to update youself with new things.
Maddy recently posted..How to build Quality Backlinks
Well, I never thought of it that way… I also would’ve told you “I build websites”… as of now I will change that, because “publishing” is a much better fitting term. And I’m about to check through your list at the end of the article, but I’m confident I got most of it covered on my sites. But you never know!
Twitter: Aditya Antil
Everything has gone online and the businesses are getting more adapted to this.And to know about a product and company one checks out the content and services of the particular business.
Thanks to the content writers who write pure content.Now Blogging and article posting has emerged as a great platform and people has adapted it as a carrer.They are making good money out of it.
Aditya recently posted..ERP Software Development
Now we can get every thing online, We can shop online, can take food online, can study online, can earn money online. Online business is today on a great demand. Every small to big firm is going online. So just do SEO and Social Media of that sites and get visible to all.
Neha recently posted..Grade 10 – Science and Math Combo
I’d never thought of it that way – so I am an online publisher, too! Thanks for the ideas.
Hi James
Thanks for sharing these interesting points, I have tried to make the time in order to learn more about Online Publishing, this has given me some very useful points to consider.
Thanks
Angel
PS
I shall be subscribing also.
Angel recently posted..Free Minecraft Gift Codes
Being an online publisher doesn’t guarantee success. It involves lot of hardwork to promote a product through good content. In fact, content marketing is the next big thing that’s happening in Internet. A good content can sell anything.
I am fully agreed with your article as I have start writing my blogs and make a website my own I have earn something last week that amount was very low but still that was something which my 6month old domain payed me.
Most people don’t really get it especially the parents of kiddos trying to break in the online publishing scene. They always attribute it to scam and that they are only wasting their time for non-sense things. But the truth is, there is gold in the internet if you try to find one.
Adam Parnala recently posted..Nokia Asha 305 and Nokia Asha 306 Now Available in the Philippines
Twitter: berget
Hi James,
Very interesting article. We’re all online publishers. But, I say that I’m in content marketing, because I help businesses create content and connect to their customers via content. So that’s my story, but on the other hand, everything I do is about online publishing
Jens P. Berget recently posted..Affordable search engine optimization
Agreed. …It’s all about online publishing.
I am proud to be an online publisher. None other business is as good as it is.
Online Publishing and online marketing are one of the best options to making money online, very well explained article for take tips about this business, thanks for sharing knowledge
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“Online publisher”!
Never thought of it in those words!
online publications business growing day by day so there is nothing side effects of that really nice informative article thanks for you valuable tips