Latest posts by Jackie Beck (see all)
- Starting an Online Business? Quit Wasting Your Money on Budget-Busters - September 5, 2011
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Starting an online business
When you’re starting an online business on the side, every penny counts. Don’t mistake spending money on these types of items for forward action on your business:
- Business cards
- Outfitting your home office with snazzy new furniture
- A fancy new computer or other gadgets
- An expensive web site
Let’s go over each of the items in detail, to explain exactly why they’re often unnecessary budget-busters when you’re first getting started with an online business.
Business cards
No one cares about your business card when you’re just starting out, especially if you’ve got an Internet-based business. Having a card with CEO and chief bottle-washer on it doesn’t make your start-up successful. You do.
Chances are you won’t be passing out that many business cards in the first place, if ever. More importantly, it’s easy to become side tracked with creating the perfect card — instead of focusing on business generation. Don’t get side tracked.
Snazzy new home office furniture
Of course it’s nice to have a comfortable home office, but it’s even nicer to make your first dollar — or your first $10,000. Which would you rather have first?
You can conduct your business from a card table or the local library if need be. It doesn’t matter what your office looks like when you’re running an online business, so long as it has the basics — which aren’t much.
A fancy new computer or other gadgets
Yes,
In other words, you’ve got to make the money before you start thinking about spending it on cool stuff. Focus on making progress in the next step in your business, not technology.
An expensive web site
You also don’t need to spend a fortune on a flashy web site with all the bells and whistles, and I’m saying this as a former web designer. (And please, PLEASE don’t fill the home page of your site with nothing but flash.)
Of course you need a basic web site if you’re running an Internet-based business. The keyword there is “basic” though, at least while you’re getting things off the ground. Chances are your web host offers a one-click WordPress install. Call them up and get that going, slap a readable theme on it, and then get relevant content posted to it. Today. You can fancy the site up a little later with a nice header image, and tweak things as you go along.
What to do instead
So what should you be doing instead of spending up a storm? Commit to a certain amount of time each week to actually complete the tasks that will get your business bringing in money. That could be an hour a day, or 4 hours every weekend, or more — whatever works for you.
Do the tasks that cost you no or very little money first, and worry about spending the big bucks once you’ve got some money rolling in on a regular basis.
