Latest posts by Winson Yeung (see all)
- How To Polish Your Social Media Marketing Strategy - March 13, 2013
- 5 Things You Want To Reconsider To Get Keyword Research and Content Creation Right - March 9, 2013
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You know how if your content is not beneficial to your business, you might as well not bother at all because no good will come out of it? Guess what? If you use social media as part of your Internet marketing strategy, believe or not, the same rule applies.
In any typical organization, especially the big names, the social media team takes care of tweeting while the content writers broil in another department, constantly pressurized to come up with fresh and useful content. What many business owners fail to understand is this: the thing is, social posts and shares are actually content, too!
As a business, if you are not getting the results you expected from marketing on the social media networks, it’s time for you to start treating your social postings as seriously as you do your content. Here is how to do this quickly and effectively:
1. You want to design a clear social media posting schedule
According to bitly.com, it matters when you choose to post updates on Facebook and Twitter. This is one very compelling reason for you to plan and schedule your shares and posts in advance. The task doesn’t have to be daunting. ONE quality social post a day in more than enough.
2. Build anticipation for your upcoming pieces of content
When it comes to Twitter for example, do not hesitate to talk about the previous day’s tweet: “Here is ______ for those of you who didn’t see it yesterday”. This will “˜catch’ those who have really missed your tweet, as well as some of those who ignored it. Similarly, consider posting “˜teasers’. That’s something not many people do. Let’s say you are about to make a post about weight loss for women tomorrow. Today, you can post a picture of a hot and slim girl and tweet, “Ladies, stay tuned and I’ll show you her secrets! No guys allowed!”
3. Know your audience
One of the most important things about marketing on the social media networks is knowing your audience and subsequently tailoring your posts just like you would with your content. Whatever you post, do it for your audience. Plant a seed for discussion and debate. That’s the way to roll.
4.
Maintain an active presence
This is indeed very important. Just like you would never in your right mind not respond to the people who comment on your blog, you should never neglect answering a follower, irrespective of the social platform you are on. In fact, since we are talking about social media, you should respond within 24 hours, and even faster on Twitter!
5. About your promotional posts
Do not forget that posts on social media are (at least should be!)”¦social. This basically means that when you post on Facebook or Google+, include an element of interaction. For example, for your list posts, it would be so good to include something like “Is there anything we missed?” or “Do you have any more suggestions?” at the end of the post, Similarly, “Do you agree with us?” type of questions for controversial posts can make you a very popular figure on the social media platforms.
6. Curation
When you do not have anything original to share (it happens to everyone), it doesn’t mean that you “should not post today”.
Instead, curate! This means that you can share something someone else created (something relevant, something that your audience will like). Just don’t claim to be the original creator, and give the credit where it is due. Also, while it’s okay to just publish “as is” once in a while, your audience will appreciate it if you give your take on what you are sharing – a comment, a suggestion for improvement, etc.
7. Optimization
In most cases, social posts and shares do show up in the search engines results pages. So whenever it’s possible, try to potimize your post. How? By simply introducing the target keyword in the post, and in the comments. HOWEVER! Do it only if it fits. If it doesn’t, don’t even think about it. Remember, you are writing for the audience, not for the search engines. The optimization is just a plus, for when it can be done.
Remember”¦
Social media marketing is a
real form of marketing. Just because it’s on Facebook or Twitter doesn’t mean it should be taken “˜lightly'; it should be taken just as seriously as your other marketing and advertising strategies. This means that it should involve: planning, tracking, optimization and feedback.
