What is Big Data?

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Kathleen Hurley

Kathleen Hurley, COO at Fidelity Networks, has over 15 years' experience as a business services CIO, a background as a small business owner, and more than a decade as a web developer. Kathleen says that her MBA in IT from the University of Wales and her BA in English allow her to do two things really well: read the directions and speak to fellow humans.

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What is Big Data? - September 30, 2013

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Big data. You hear about it all the time, from a variety of different sources. If you’re a small or mid-sized business, it may seem like big data isn’t an issue for you, and won’t be for a long time. That’s possibly because the name isn’t very accurate. Big Data doesn’t have to be big at all, but the impact data management can have on your bottom line is enormous.

Big data simply refers to complex, distributed, difficult to analyze data. Over time, or with the right employees and wrong processes, any collection of email, spreadsheets, Word documents and databases can comprise the sprawl called Big Data.

That’s the what. Now

why.

Imagine if you had a program that could easily and seamlessly pull together information from your contact management database, your ten most used Excel spreadsheets, a web site you use frequently, and an Access database you wrote. For instance, this could be your Outlook contacts, ten years’ of financial analysis and an employee production database you wrote in Access.

If you could reflect that information in one easy place, wouldn’t you be able to see into the depths of your business? If you could analyze the data from different perspectives, wouldn’t you be able to detect and project trends that are difficult to see now?

Hence the appeal of options to manage Big Data. It doesn’t matter if you are a sole practitioner or an Enterprise. You have to be actively working toward a data driven model that will help you know your business.