Latest posts by Jeff (see all)
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Business websites can be the meat of a company, especially when it comes to a start-up. Many customers want the availability that a website brings to the table.
Not only do websites stay open 24/7, they are also great places for the general public to browse and take in all they need to know about a company. Websites are simply one of the best tools of the trade, when it comes to starting a brand spanking new business. So what do you do to build the perfect website?
Below are six steps to building the perfect website. Website design can consist of many more aspects than just the company name.
1. Start the “old-school” way
Put all your ideas, dreams, and thoughts onto paper first; then take a step back and decide whether or not it’s feasible. Most successful sites are born from rudimentary ideas that spring forth randomly.
Some of the best ideas may have initially seemed pretty silly. After getting your overall project down on paper, you can move forward on the digital front.
2. Lettering designs
Choose your lettering design carefully. When you start to design your page, you want your lettering design to match in most areas.
This means to stay consistent with your ideas and make them harmonious. With the exception of your logo design, all other letters should be professional and connected in some way. This will keep the customer from getting distracted by unnecessary “noise.”
3. True colors
Carefully select your color theme. The direction you are headed and what your company represents should help to determine the color scheme you choose.
Don’t go wild and start adding a lot of different colors. Always stick with one basic theme and move out gradually with lighter or darker hues of that same color. There may be a good reason to use two or three different colors, but you should never start adding colors randomly to represent some idea such as “cheerfulness.”
If your company uses this emotion as a marketing tactic, then the idea should come through with the company itself, and not through the overuse of colors.
4. Structure
The structure is the next important step to designing your business website. The site must retain a structured layout
The pages can have a design of their own but all aspects of the site should tie together. Remember to keep the layout simple, then add only the tools and components that are needed for the business.
5. Details
Details, or the lack of them, can really make the difference as to whether your website is successful or not. By simply adding a gradient to the coloring of your logo, for example you can bring attention to the name of your business.
There are other small details that, when tweaked, can also add value to your companies image.
6. Promote and advertise
After the website is designed and the details are perfected, it’s time to promote your business through the use of your company’s page. There are many methods of promotion, including utilizing social sites and SEO practices.
If you are already familiar with these areas, then all that’s left is posting in a timely manner and using your tools to draw in traffic. Promotion and advertising will come more naturally over time and with practice.
See them in action
To really get a feel for what a good website looks like, take a few minutes to check out some of these examples. Each one provides you with a foundation as to what your site should do for your business.
The Superior Washers and Gasket Corp. This isn’t a flashy site because it is designed to sell its products. It uses a clean look that is well organized and is easy on the eyes. Customers can find the product they are looking for and there are plenty of ways they cross-promote other products, including the use of video.
Graham Elliot This Chicago based restaurant makes navigation simple by providing links to all the basic questions on the left hand side of the page. The rest of the page is used to deliver content or advertise using a slide show of items off the menu.
Mint Right on the home page you are told what the product does and the call to action is right there for you to sign up – for free. The images used show you exactly what devices this SaaS product will work on as well. Again, nothing flashy but everything you need as a potential customer is right there.
A new business needs many things in order to succeed, but only one aspect can work for you when you’re away; and that is your webpage. Designing an effective webpage is not hard to do; but it takes time and patience to realize its full potential.
