Even though WordPress is user-friendly, and even search engine-friendly, are you sure you are taking its SEO potential to the fullest? Even if you are certain of your on-site optimization skills, you can’t be sure you are not making a single mistake and risking poor rankings.
Browse through the following mistakes many WordPress users are making, and set your knowledge and skills in stone. Here are the some of the WordPress SEO Mistakes you must avoid.
Poor Keywording: WordPress SEO Mistakes
Whenever posting new content of which you are unsure whether it will be SEO friendly or not, remember that keywords are extremely important. Good keywords can be the determining factor for being in the top search results. Hence, attempt to arm your links with keywords, as it will help you get better results.
If you want a search engines to provide good results on a post or site, inserting keywords is crucial. The more strategically placed words you have, the better your visibility on the Internet. Most newbie users avoid to use LSI keywords. Which are very essential for proper SEO.
However, remember that keywords do not necessarily mean that your post will be a hit, try finding that optimal balance between quality and keyword optimization.
Not mapping your site
A huge mistake that almost all new posters make is that they forget to provide an XML sitemap. Consider adding this feature to your website because it is like a table of contents in a book. For a user, this provides easier overview of your website. For search engines, it provides a fundamental breakdown of your pages.
With an active XML sitemap you can get more than just page indexing and the chance for better search results, it will also give you additional information that might help you build up a better SEO.
Low quality backlinks
Avoid using low quality backlinks and low quality backlink websites. Sure, they will provide you with lots of links pointing towards your website, but in the end, any search engine will also judge those links. If the links seem of poor quality and they are only used to generate traffic, your website will not rank any higher in the search results.
Instead of aiming for quantity, try opting for quality. You might end up with fewer backlinks, but if you make it look natural and place them well on other websites, it can be the perfect combination to make your website more search engine friendly. Furthermore, because it does not seem like you are only fishing for link clicking, you will have more traffic.
Not dealing with categorizing and tagging
Imagine that you have many pages on your website, and someone is trying to find a page that was created a while back, but the user cannot find it
Furthermore, categorization might help you with SEO optimization as well. You will have an easier time over viewing and analyzing what is going on with your website and how well you are doing by integrating categorization with analytics tools
Not optimizing for Google+ Authorship
If you haven’t heard of Google+ authorship, you have surely seen it. When looking at any search results having an author profile image, that’s authorship in action. It has been proven to boost click-through rate by 150%, and therefore attract more traffic. When you manually link an author to their G+ page using rel=author.
you are allowing Google to pick up details and the image from this profile. You will benefit with branding and your click-through rate.
Using WordPress without essential plugins
It is essential to optimize your content properly, and it is really hard to hit the right balance relying on your instincts. Many plugins can help with content optimization: WordPress SEO by Yoast, Scribe, Inbound Writer and a range of others. All you need to do is set a ‘focus keyword’ when creating a post, and plugin will analyze your content to check its proper optimization, and suggest areas that need your attention.
Take it from the experts, all of organic search marketing agencies are insisting on smart targeted keywords. Online Marketing Gurus said there is no definite answer to proper keyword density (whether it’s 10% or 2%), especially with the recent changes in Google’s algorithm. So everybody should be smart about it – and plugins can really help out.
Using Free Cheap Quality WordPress Themes
Many newbie bloggers use free WordPress themes. But they don’t how much these free themes harm their whole blog. These type of themes are poorly coded and prone to security attacks.
Indexing every page
Some pages shouldn’t be indexed at all. For instance, when a new user becomes an email subscriber, website redirects them to a thank you page. Should you index this page? The answer is no. The page has no value to a user, and it shouldn’t be in search results.It’s a mistake to index pages that have no real value in search results.
Have you been making any of these mistakes?
WordPress SEO Mistakes blunders are absolutely understandable, nobody is perfect and we are learning all the time. No matter how hard you try, a mistake here and there can certainly find its way to your content. Was this article helpful, did it point some insight you weren’t aware of? We’d like to know!