What Does Style Say about an Entrepreneur?

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Ivan Dimitrijevic

Ivan Dimitrijevic is a seasoned blogger and SEO consultant with years of experience. His skill sets include Social Media Marketing, Search Engine Optimization and blogging on a wide variety of topics. He is a digital marketing & business consultant and has had many articles published on serious blogs over the years on topics ranging from Digital Marketing, Tech and Online Business to Home & Family, Health & Wellness and Architecture, Real Estate & Design.

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The wardrobe you have for your professional endeavors is something like visual business care – so to say. Even when you are not saying anything, your clothing style speaks for itself. You might know this already, but have you ever really thought about what your clothing means for you and your brand? It is essential that you understand how to project an image that can allow you to have an advantage while performing professional tasks.

The first step towards achieving this is to understand what your current style says about you. Only then can you start to make strategic changes in order to control how people perceive you and the organization you work for. Here are some of the most common professional styles and how they affect other people:

The colorful eccentric

This is an entrepreneur that enjoys using patterns and colors without any fear. For women, it’s something like a fun purple cardigan, a bright magenta dress, pops of leopard, graphic or floral prints combined into blouses, shoes, handbags or jackets. Men can show their quirkiness with colored shirts combined with colorful ties, paisley pocket squares and sometimes maybe even with different, wacky colored socks. Nothing is more eye catching than a man with a classic suit wearing bright colored socks that stand out.

A professional in a uniform

Do you like wearing a similar outfit every single day? If you are a woman, you can always go with a shirt suit, slacks or a shift dress and a sweater. If you are a man, you can go with a classic textbook suit and tie look. When you are an entrepreneur, your uniform will show others that you are committed, consistent and that you have a strong awareness of your brand.

But still, even if you like to stick to certain habits, it can be good to switch to some other things from time to time. You must show your character

The obsessed entrepreneur

If you like wearing designer brands from head to toe, then you are this type. Your style includes Hermes belts, Gucci loafers, Prada glasses and the brand new Louis Vuitton handbag. You like it extravagant or you don’t like it at all. This type of professional style is most suited for entrepreneurs who work in the luxury industry and it can show people that you understand what you are dealing with.

However, there is a downside to being all extravagant. By wearing too many noticeable and distinctive labels within a single outfit, you can come off as a try-hard, and people will think that you are starving for attention. Use famous designer but layer them, include clean lines, items which are gentle and subtle, and show only one or two labels.

The casual professional

Many offices are starting to adopt policies about relaxed and casual dress codes. An office with casually dressed employees can be perceived as friendly, approachable and laid back. However, there are limits as to how far you can go with this style before looking sloppy.

Having too many casual items combined can make a person seem unprofessional and out of focus – like he or she doesn’t know their purpose in the workplace. Luckily, there is a great rule that can make a balance between friendliness and seriousness – simply combine 50 % casual wear and 50 % formal wear – that way, it will seem like you are dressing up your casual side with a professional approach.

Find your style and make sure you use the most out of it. You should choose depending on the type of work you do. Especially if you are in the retail business, you cannot afford being dressed tacky, as it will reflect badly on your business. Keeping up with the current trends in fashion is important both for you and your business and you cannot afford neglecting this aspect of your branding process. I hope this helps you find your professional style.