From Passion to Profit – Making Something Out of Nothing
A while back I was asked how many websites do you need to make a full time living in affiliate marketing and I stunned a bunch of people when I said you only need one. Now this is coming from a guy who for the last dozen years or so has been building sites and creating content on a nonstop basis. Sounds a little counterintuitive doesn’t it?
I know many of you have multiple sites covering topics from digital photo retouching to arc welding services and your first reaction might be to blow off the idea that you can earn a living with a single site.
But I firmly believe that if something happened and I had to start all over again I’d focus all of my resources, energy and planning in developing a single super site.
That belief was reinforced recently when I interviewed Aric Boyles founder of CentralPark.com.
When a New Yorker falls in love
Aric moved to New York City in the late 90’s and immediately fell in love with Central Park. If you’ve not been there it is an amazingly beautiful place full of interesting and exciting places to visit but also a great place to just lose yourself relaxing and taking a break from the hurly burly of the Big Apple.
During his regular runs through the park Aric started to shape a project in his mind. He wondered what this place with all its trails and attractions would look like from above.
This was well before Google Earth or any other satellite imagery database was available. The only way to get an overhead view of the park was to fly over and take a picture”¦and that’s just what he did. He hired a company to fly over Manhattan at 12,000 feet and take pictures of the entire park. This sounds simple enough but he had to wait 4 months before Mother Nature cooperated and provided a day with enough sun, clear air and acceptable winds to get the job done.
But it was worth it.
Something from nothing – the Central Park Poster is born
One of the shots that Aric got back from the flyover was an amazingly clear and detailed photo of Central Park. The image was captivating giving a bird’s eye view of the park and Aric was sure that it had commercial appeal so he made it into a poster.
The challenge now was to find a way to promote it and his first thought was to build a website. But that task got short stopped when he discovered that the most obvious domain name, CentralPark.com, was already taken. The site itself was little more than a placeholder and when Aric offered to buy it the owner surprised him with an asking price of $1 million. Well that wasn’t going to fly so he worked a rev share deal and began selling his poster on the site.