Combining Blogging and SEO Can Help Your Business Perform Better

In this age of competition, it can be real hard to push your business ahead. Hiring a SEO company to take care of your site’s optimization can help leverage your web presence. While SEO has helped businesses grow for a long time now, blogging too in the meanwhile has evolved into a big player in the internet marketing arena. So, what should you do to ensure success of your business in these changing times? Let’s discuss some key SEO points to help grow your business online and see how blogging can improve your web presence.

Get your company listed in Google Places

Google is obviously the most popular search engine out there. Google Places is where you submit your website to be shown in the local search results of Google. Regardless of your company’s type and size, it’s always good to grab your free opportunity to get a lead. All you have to do is head over to Google Places and sign in with your Google account. It’s free to get your business listed, but it has some premium features too if you want go a step further.

Set up a sitemap and submit to search engines

Sitemaps are required for your website to easily communicate with the search engines. While your site may be loaded with eye catching themes and plugins, the search engine bots have a hard time making some sense out of it. Search engine bots can read only text and basic html. Sitemap is a summary of your website content in the simplest form for the bots. While robots.txt is used to tell search engines what not to index, sitemap tells what you would like it to index. Simply put, sitemap is a simple thing that serves a big purpose and you should implement it on your site to ensure easy access to search engine bots.

Validate your website code

The HTML syntax used on your website must be validated for correctness. Validation helps find even the slightest

errors in your code and thus you could make your website well-structured and error free. Improper coding and errors may cause search engines to read your website incorrectly and this may mean a lot from the SEO point of view. HTML validation improves your on page SEO and rules out chances of erratic reading by search engine bots.

Optimize page titles

The title of a webpage is usually considered as the pointer of its content. If your page has a title like ‘Home’ or Welcome’, it’s time you should seriously consider changing it to something more descriptive and catchy. Search engines look at the title of your page to check relevancy with the search query of users. People are less likely to notice these regular page titles and may even ignore it. It also makes sense to have a catchy title as it can also be useful to make people interested in your business. So, optimize your page titles to stand out.

Blogging for business growth

Blogging can be a good strategy for the betterment of your business and to create new leads. It increases your online visibility and the more visible you are, the more customers you get. Blogging is also the best way to interact with your customers and receive feedback. Since social media is emerging as the new factor in SEO, blogging is becoming more of a necessity rather than a choice. If your business does not have a blog, you might be at a big loss since you are missing out on customers, engagement and new leads. Companies that blog regularly get more indexed pages in search engines, and the most obvious benefits of this include more backlinks and higher visibility for your business. The more your company is spread across the web, search engines find it more relevant.

People simply don’t visit a business website by typing its address in the browser; so, the better alternative is to be all around them. The more pages your website has, the more likely you are to be found by people interested in your business. With blogging, every time you post a new blog post, you add a new page about your business on the web. In short, business blogging helps you get yourself found by the people you want, and that too at almost zero expenses.