An overview on the basics of search engine optimization

The internet is the biggest marketplace for this world. Here the people of whole world can do business online and buy things online at the same time. Doing online business is nowadays the most profitable way of earning money. Organizations and individuals are developing their business and reaching out to the world, through their websites. The higher the ranking of a website in the search engine, the greater is the number of clients they are going to get. This is possible with the help of search engine optimization or SEO.

Search engine optimization – How does it work?

SEO, the abbreviated form of search engine optimization, is the procedure of attracting large volume of traffic to your website. By implementing SEO strategies you can improve the page ranking of your website in the search engine. When you are doing optimization of your website, you are basically modifying the contents of your website and also using HTML codes. This is done to improve the relevance of the site in regards to particular key words and key phrases.

What are the basics of SEO?

Some of the basics of search engine optimization are:

• Links

In SEO, it is important to ensure that the search engine spiders or web crawlers go through every page of your site. However, spiders don’t follow links which uses JavaScript. So, it is better to avoid usage of JavaScript.
You should also try to link one page with another page. Pages without outgoing links are referred to as dangling links which should be avoided at all costs. Also, Google generally avoids URL or Universal Resource Locator that appear to have Session ID. Hence, these should be avoided at the most.

• Off-Page Elements

One of the most important factors involved in off-page elements is the link text. The link text can be placed on any of the pages of your website or on the pages of any other site. You should include the key phrase of the target page in the link text.

• On-Page Elements

The on-page elements or factors in search engine optimization includes things like the title tag, description tag, keywords tag, H tag, bold text, text, alt text.
We can say that search engines help the net users to locate websites. Now, if your page has a higher ranking, it will appear earlier in the search engine, thus drawing more traffic to your website.