Step-By-Step Tutorial: Organizing a Sporting Event


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Ivan Dimitrijevic
Ivan Dimitrijevic is a seasoned blogger and SEO consultant with years of experience. His skill sets include Social Media Marketing, Search Engine Optimization and blogging on a wide variety of topics. He is a digital marketing & business consultant and has had many articles published on serious blogs over the years on topics ranging from Digital Marketing, Tech and Online Business to Home & Family, Health & Wellness and Architecture, Real Estate & Design.
Ivan Dimitrijevic
Ivan Dimitrijevic
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Organizing any bigger event can be quite challenging, especially if you have no previous experience with this whatsoever. The first thing you need to understand is that an event like this takes a lot of time and devotion, so you don’t miss anything out. There are so many things to consider because of the amount of people which will be part of your event – participants and visitors. But, before you even get to think about people, there are important choices you need to make. Let’s begin!

Set the Date

world cup 2014

This isn’t just about picking out a random date of the year. First, you should make sure that big event will be occurring during a weekend, when most people are responsibility-free, so that they can actually show up. The second factor is coordination with other sporting events – you can’t expect your event to be successful if it’s occurring the same day when another well-visited sporting event is happening. This can be difficult, but at least try not to have your sporting event when there’s something big happening in the world of that particular sport. In the end, check whether your most important guest are available, so that you’re positive they will be attending.

Friendly or Competitive?

The second decision is all about determining which atmosphere you want to achieve during your event. If you want it to be family friendly, I suggest you make the whole thing friendly and tension-free. This usually implies organizing a children league, so that all parents and family friends can have an opportunity to support their kid’s team. On the other hand, if you’re up for something more exciting, you should organize a league for local amateur teams, which can be really entertaining because there’s always an amount of friendly competition between them.

Indoors or Outdoors?

indoor

This one is strictly related to the sport you’re into and, well, the weather. Include both factors while making your decision so that everyone can feel pleasant during your event. However, if you are dealing with something neutral, like soccer for example, just check the local weather forecast and make sure it’ll be sunny! Or, maybe you should coordinate your event according to the quality of sporting fields available to you, so that all participant

can focus and show off their skills, without a possibility of any unnecessary injuries.

Boost Publicity

If you want people to attend to your event, you need to make sure that they are well-informed about it. Probably the best and the cheapest way to promote your event is by using social platforms – everyone is using them and the word will spread really fast. Consider investing in Facebook ads, perhaps, and follow that through with some advertising material on a local basis, like a few good posters and flyers containing all the necessary information, of course.

Registration & Funding

Dollar Sign Road

There are also a few important legal matters you need to pay attention to. In order for the whole event to be properly organized and on time, you need to have a very neat list of all teams and every single participant, so that there are no any misunderstandings. When it comes to funding, I suggest you equip yourself with funding items, like promotional bottles or backpacks with a team’s brand on them. By doing that, you’ll be working on your fan base and raising money for your expenses at the same time.

Work with Volunteers

You can’t do everything by yourself. The best way to get a couple of extra hands is to work with volunteers – most of them already have at least some experience with organizing big events, so you’ll have someone to give you a piece of advice and direct visitors and participants at the same time. Besides, they are trained to be friendly, so they’ll definitely have a positive effect on the overall atmosphere.

Awards

And of course – you need to come up with an awarding system. If you decided to organize a children’s event, you should know that most such organizers decide to award everyone with an equal prize, so there is no pressure on the kids. You can be sure that everyone will leave with a smile on their face. On the other hand, working with an older audience will require from you to provide them with a certain type of motivation, so there’s that competitive spirit we mentioned earlier.

I hope your event turns out to be successful, and I’d really like you to let me know how it goes if you decide to listen to my suggestions. Good luck!