Latest posts by Efoghor Joseph (see all)
- How Can You Really Make Money With Your Blog? - June 23, 2013
- How To Reduce Bounce Rate of Your Website and Blog by 50% - June 5, 2013
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Bounce rate of a website or blog that has gone well above 50% could be a source of worry to the site owner because it means your site is losing quite a number of visitors that come to it. How do you reduce bounce rate of your website and ensure that a greater percentage of those who pay visit actually visit other pages inside your site?
Those sites with lesser bounce rates are respected more because they have more engaging readers or visitors. Visitors to such sites are more likely to turn to buyers because they find time to see through the contents of the site and it’s more likely they enjoy the content hence they are staying longer there.
What is bounce rate?
In simple term, bounce rate of a site refers to the number of visitors to such site that only view one page upon their visit and then leave without caring to see other pages. The lower the bounce rate the better for your site. When the rate climbs above 50%, it simply means that more than half of your visitors are in a haste to leave your site. Therefore, you must think fast how to reduce bounce of your website in order to increase Google Adsense income and other revenue generation.
Why is your blog bounce rate high?
It is not the intention of the visitors to your site to leave as soon as they arrive at the site. They come with the intention to stay and enjoy the site and get the information that they are looking for. However, when on first impression, the site does not look like a place to get what they want, they quickly hit the back button.
Bounce rates don’t come by accident; they are caused by certain factors. Until you are able to spot and take care of those factors, the bounce rate would continue to remain alarmingly high. To find a solution to this problem, you need to ask yourself the following questions:
Is my content good enough for my visitors?
Are there annoying pop ups and pop unders here?
Is this site loading fast or slow?
Are the ads on this site moderate or simply in excess?
Is my site inviting or just repulsive to visitors?
Knowing where the problem lies will enable for the best solution. Once the source of the problem is identified, the next thing to do should be to find how best to take care of the identified problem and make your site more enjoyable and more engaging to visitors.
Reduce bounce rate of your website
Now that we have identified some possible causes of high bounce rate, I want us to look at how much we can do to improve the situation. Identifying a problem is not enough; but taking a proactive step to give our visitors a better user experience does the trick
Interesting content:
Have you ever asked yourself what attracts people to huffingtonpost, boing boing, mashable, techcrunch, MBT, Linda Ikeji blog, ESPN, etc? The answer is that they have interesting content. Are people sharing your posts with friends? Do readers leave comments after reading your blog post? If not, then your content is either not interesting or not informative enough. So it means you have to improve on the quality of the content – make it more interesting and
Minimise advertisement:
There is nothing as annoying as coming to a site and you find everywhere cluttered with ads because the site owner wants to make quick cash. Visitors to such sites easily decode that the site is made for Adsense (MFA), and they won’t bother opening the next page. But when you have minimal ads display, they hardly notice the presence of ads on the site. They are even happy to click on the few ads present. To reduce bounce rate of your website or blog, you need to minimise advertisements.
Remove all pop ups:
Have you ever visited a site and the first thing that greeted you was a pop up? What did you do thereafter? Did you continue or simply hit the back button? I can bet you that in such situation, over 80% of people would leave immediately. I agree that you need some pop ups to build your mailing list, sell your products, etc. But should you begin to advertise to a visitor who hardly knows what your site is all about? If you must use pop ups or pop under, you have to allow your visitors some time to settle down and digest some of your site content. When he finds your content interesting, he will willingly subscribe to your list or buy your products.
Change background colour:
Some people want to add styles to their site; but they end up driving away their visitors by overdoing it. Take for example, a site with a black, red or blue background colour that a visitor would need to strain his eyes before he’s able to read the content of the site. After straining himself for some seconds, he gets frustrated and leaves in anger. No matter how interesting your content is, such person might never come back to your blog again. In my own opinion, it is better to use a white background and black ink because it is easier to read. Improve your background colour, reduce the bounce rate of your website.
Improve site speed:
A website that takes several seconds to load would definitely have a higher bounce rate. Nobody wants to waste his precious time waiting endlessly for your site to load. So to improve your page loading speed, you need to load images from your picasa web album; minimize use of plugins, use cache plugin, use CDN services like MaxCDN, etc. Check your site speed with Google Page Speed Insights. The faster the page speed the lower the bounce rate.
Avoid all Blackhat methods:
So many visitors are smart enough to know when you are trying to use blackhat methods to trick them into clicking on links or when you are trying to use them to achieve your selfish aims. The moment they fathom this out, they never bother to proceed on your site. So to reduce the bounce rate of your website, you must stop all forms of blackhat practices.
conclusion
To reduce bounce rate of your website, you have to provide quality content, minimize advertisement, remove pop ups, improve background colour and avoid all forms of blackhat practices. Once these are implemented, visitors will get better user experience, and this eventually would reduce bounce rate of your website or blog.
