One thing that really helped me to get my site to start paying for itself was advertising. Choosing someone to handle your ads is a long and arduous process that doesn’t always work out because whoever you choose is going to take a healthy cut leaving you to either take less than you’re worth or have to charge more than you should just so you can get what you deserve.
Read below how I overcame this problem (read it all, there’s a unique limited offer somewhere in the text)
Throw away the middle man!
I suffered from the same problems with choosing someone to handle my ads so I was over the moon when I discovered OIOPublisher because it not only provided a way to take direct control of my ad sales as a wordpress plugin but, it is fully configurable as a standalone system.
Within the first week of installing it (actually within a couple of days) it had paid for itself! All I needed was one or two ad sales to go through and from that point on, 100% of the money I took was mine to keep. awesomes.
Multiple Payment Gateways
As well as the ubiquitous PayPal gateway, you can also set up 2checkout, authorize.net, google checkout and even offline payment. All systems (except offline) allow you to have a hands free experience. You can set it up so that advertisers are allowed to subscribe so once they pay, they will be rebilled automatically by the system and the ad will be renewed (or expired if payment doesn’t go through).
You can see instructions on how to set up the different gateways at the OIOPublisher site.
Mulitple ad types
Everyone knows 125×125 banner ads and text links but what about sponsored posts or premium downloads? OiOPublisher handles them all beautifully! I’ve been selling text links on ComLuv for quite some time (for a high traffic site you’ll be hard press to find a cheaper PR6 dofollow text link) and they’ve done me proud!
I’ve also been able to sell sponsored posts without any issue and because OiOpublisher has such an easy to use interface, it’s a snap to set up a custom type of ad that could be anything from an ebook download to a private consultation. It will take care of all the payment taking and processing for you, all you have to do is provide the service!
Ad server!
Some of you may remember the MBA ad network a few of us bloggers set up to show banner ads on all our sites with one payment. That whole system is running on OiOPublisher and it’s running without no more attention than a click to approve a banner when one is submitted.
You can use php or javascript to show ads so you could even run your own ad network! If you have more than one site then it’s a simple copy and paste to show your ads over every site and control them all from a single place. This is one of the major advantages of having it, most (experienced) bloggers have more than one site. Being able to offer a multiple site ad for one payment is a real bonus and getting to keep 100% of the money makes it even better.
Affiliate system
Not only can you sell your own ads with ease, you can actually set up your own affiliate network and get other bloggers to sell your ads for you! Now YOU are the one making the money and OTHERS ARE SELLING YOUR ADS! Set your system up so you pay affiliates a one off or recurring payment, either a percentage commission or a set amount and you’re away. You can offer an increased percentage to affiliates who perform the best and generate some competition that will see your ad spots sell out!
Get 10% off for a limited time only
As a special offer only available for November (nearly gone!) you can get a 10% discount off the price of OiOPublisher. Use this OiOPublisher Coupon at the checkout WINDFALL-COMLUV Click here
$10 off for Christmas!
The kind folks at OiO have given me another coupon for OiOPublisher that gives you $10 off the price of the package!
Use XMASGIFT-COMLUV by clicking here
Twitter: johngarrettx
says:
Thanks Andy, I’ve been on the lookout for more reliable ways to get my site monetized than Google Ads. That’s why I like posts such as this with multiple ways to skin the cat.
The price is definitely affordable (especially with a handy coupon!) so I’m going to check it out and see if it works out for me. Thanks a lot for the info and I’l be retweeting this one!
John Garrett´s recent blog post ..ROBOTS IN THE FUTURE WILL DESTROY US ALL
Twitter: elJqVXgQLkZZmwBN
says:
this has a great bit where you can set default ads that use google code so you can rotate the places where you show your adsense. You can even to geotargetting so only certain ads get shown to visitors from your own country.
I recommend it highly!
Twitter: Andre_Kalis
says:
Hi Andy, I’ve earned you a commission, albeit $5 less than what you would have received without the Christmast gift coupon code
I’m waiting for my site to be approved, but am a bit concerned over where I would need to place these ads on my blog. Does one create a separate page for banner, text ads or do they need to be integrated with one’s contents and on the sidebars?
I’ve only just correct problems with a very slow loading blog and don’t want the new ads to cause me that headache all over again.
bizreviews´s recent blog post ..Top Web Hosting Company- Crazy Black Friday Discounts on All Domain Hosting Packages
Twitter: elJqVXgQLkZZmwBN
says:
that’s very kind of you thanks!
If you install oiopublisher as a wordpress plugin then you can use one of the supplied widgets to show ads. It’s just a case of placing the widget on your sidebar as you would any other widget.
You can use a text widget and paste the javascript code for the adserver too if you like.
It’s pretty easy to configure and the support is good if you get into trouble.
thanks for coming by!
Twitter: Andre_Kalis
says:
Thank you, that clarifies it for me!
bizreviews´s recent blog post ..Top Web Hosting Company- Crazy Black Friday Discounts on All Domain Hosting Packages
Andy
Thanks for this tip! I am def going to check this out. I have taken advantage of your text ad to be featured here on comluv and I did enjoy it! I am more than likely going to do it again in order to gain more exposure to my blog!
Thanks!
zoopco´s recent blog post ..Latest CO Domain Sales
Twitter: elJqVXgQLkZZmwBN
says:
It has been very good to me! I use it in lots of places.
Twitter: BasicBlogTips
says:
Andy, thanks for sharing the discount code. I’ll be taking advantage of this later today. Great advice.
Ileane´s recent blog post ..Where’s Your Blogging Integrity
Nice post Andy. I think the throwing away the middle man is the biggest problem most of us newbie bloggers face, simply because its kind of hard to find advertisers for a new blog with not much traffic and low ranking.
I didn’t even knwo about OIOPublisher. It looks like a great platform for ad management. I think I will give it a try. Thank you.
satrap´s recent blog post ..How to Make Money on YouTube- Step by Step Guide
Twitter: elJqVXgQLkZZmwBN
says:
you can throw away the middle man with a new blog by proactively going out and finding advertisers. I think you already know lots about blogging and have the drive to do that but some new bloggers don’t, they think that all they have to do is register with a middle man and sit back and wait for the money!
OIOpublisher is great and now the new version allows the use of vouchers which makes it even better! see the note at the bottom of the post and you can get over 20% off with the coupon!
Twitter: healthvotes
says:
I have bought oio publisher a long time back and i must say, it is one of the best things i have purchased online. I recommend it completely, it is a must buy for every blogger.
uttoransen´s recent blog post ..Is Drinking more Water Harmful to Your Health
Twitter: elJqVXgQLkZZmwBN
says:
I have had it for quite some time and it’s been put to good use, I must have recouped my money hundreds of times over.
I agree, every blogger should have it.