Latest posts by James Martell (see all)
- Building A Better Fathers Day With Gifts That Give Back - June 6, 2013
- The Simple Path To Google Rankings Success - January 14, 2013
- Google Rankings – The Gift That Keeps On Giving - November 12, 2012
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There must be an astounding amount of content on the Net today. But don’t ask me to tell you how much. I just know it must be huge compared to when I first started developing affiliate marketing training programs in 2001.
And it was huge then!
In those early days as an affiliate marketer “getting traffic” was the name of the game. And by traffic I mean getting to the top positions on the major search engines so that large numbers of visitors visitors would be exposed to my affiliate links.
Back then we called it “driving eyeballs” to your website.
One of my early mentors, Ken Evoy, was fond of saying, “content is king,” because it was obvious that the more pages of content you had the better your odds were of getting more eyeballs in front of your affiliate links.
I often had 500 page websites, each page optimized for a few important keywords based of some keyword reports I’d have developed in profitable (well searched) niches.
The game was pretty basic back then.
Each page was optimized for a particular “primary keyword” in addition too a selection of “secondary keywords”. All you needed were 300-500 word articles based on those keywords – and voila, massive amounts of traffic! (and income)
And although those days are gone content is still the #1 way to get traffic. But it needs to be content of a specific nature.
The Bookstore Analogy
In my country, Canada, we have a major chain of big box bookstores called Chapters. These massive warehouse type retail outlets, which are modelled after some of the U.S. stores like Barnes
Every single book has an author, a publisher and a title. Each wants to be read. Some get read. Others don’t.
Why is that?
If you think about it the search engines also have massive amounts of published material in the form of indexed pages. Each page has an author (presumably it’s a human), a publisher, (bloggers are publishers, too, you know) and most online written content has a title.
Both, bookstores and websites present “content”, don’t they?
But you, as a author/publisher, want readers.
The content is not the issue here, for what is the use of having content (on the shelves or in the index) if it never gets exposed to those eyeballs I mentioned earlier.
Frankly, although “content was king” in 2001, that type of content became toast after the Google Jagger update of December, 2004.
And in early February, 2011, Google again dumped millions more pages of what they called “low value” content when introducing the Farmer Algorithmic update. (farmer refers to “content farms”)
Today, more than ever online publishers need to produce content that is compelling, interesting, almost epic in nature for Google to rank it.
Although a few other critical strategies still need to be part of the mix, (discussed often in my affiliate marketing podcasts) without interesting content you don’t stand much of a chance in today’s competitive online world.
I’d say it’s the first thing you need to get right. It’s the #1 key to getting qualified traffic.
Over To You
You’re a content creator. How would you define “quality content”?
