What’s the Deal with All These Awareness Months—Besides Early Detection & Saved Lives?

source : snapesgirl

Movember and Prostate Cancer Awareness In early November 2012, I wrote an article called “November + Mustaches = The Movember Movement,” about the growing (pun intended), slightly playful but ultimately dead serious  campaign that utilizes men growing mustaches during the month as a means to increase awareness of early detection and treatment of prostate cancer. Not only […]

Movember! Mustached Reminders for Men’s Health & Prostate Cancer

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November + Mustaches = The Movember Movement With November quickly approaching, it’s time for men everywhere to prepare for their part in publicizing prostate cancer, prostate cancer screening, current treatments and an eventual cure. The testosterone version of breast cancer’s pink ribbon, this social movement to fight prostate cancer began in 1999 in Australia — […]

Mustache Rising: Brand Building with Social Media

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Social media has huge power for brand building campaigns and everybody finally seems to understand its importance. But understanding that social media needs to be an integral part of creating a surge of brand awareness is far different from understanding why some campaigns are successful while others flop miserably. It’s completely understandable. Human beings are […]