As a blogger, freelancer or anyone else who makes money online, you need friends scattered all over the web. They don’t have to be “let’s go have a coffee and paint each other’s toenails” kinds of friends — but you do need to establish relationships with people on the Internet.
Friendship online equates to higher visibility for you, for your blog or website, and for whatever services (or products) you provide.
So how do you do it?
Connect Yourself
You read other blogs and visit websites that don’t belong to you, right? Leave comments on posts you find intriguing, or ask questions in forums that you genuinely want answers to (but don’t waste everyone’s time by spamming them with links and writing stuff like, “This is a great post on making friends in the blogosphere and I will try these techniques with my FOREX accounts”).
Respond to Connections
When you’re lucky enough to have someone comment on your stuff, answer them. It shows you’re polite and encourages further interaction. The
Spread the Wealth
When someone “likes” your Internet content, tweets it or links to it from their own site, reciprocate. Find something they’ve got that your readers, friends and family will find useful and share it. If you can’t reciprocate — like if they’re running a site you can’t promote for whatever reason — at least publicly thank them for noticing you and sharing your content.
Build Relationships Without Using Business as an Excuse
Use social media to build relationships that aren’t based solely on business; if someone posts something hilarious, let them know you’re laughing. If someone posts something that gets you thinking, tell them. Almost all Internet interaction is good for you in the long run when you’re putting your brand name out there (just don’t screw it up like the Indie author who flipped out on a guy last month who gave her a “just decent” review).
Your platform — which is the group and number of people you reach who actually care what you have to say — should be as broad as possible. It won’t happen overnight, but by creating little interactions here and there you can increase your reach exponentially. So what are you waiting for? Leave a comment!