Facebook is the worlds biggest website and has even surpassed Google in the number of searches.
In fact, the competition between Facebook and Google continues. Google continues to develop and enhance its search engine algo rhythms, and Facebook continues to modify how people interact, thus eliminating the need for search engines, or at least that is the goal. Earlier this month Facebook founder, Mark Zuckerberg, introduced a new addition to Facebook called “Facebook Messages”. This new application is a new unified messaging system that allows people to communicate with each other on the internet and on mobile phones, whether they are using e-mail, text messages or online chat services.
As Facebook exerts it self muscle more on the internet, it becomes more significant for bloggers that want to have a presence online to secure a Facebook fanpage. In a news story tonight on Nightly News with Brian Williams, Tom Brokaw in an interview with Facebook Chief Operating Officer Sheryl Sandberg reveals that the newest, and most powerful demographic on Facebook today are the middle aged. According Sandberg, the reason for this new shift is that as people age, they have more people to stay in touch with each, but less time with which to do it. Facebook has grown to become the new age meeting place and is setting the trend for the way people connect. In fact, Facebook has already created the new mode for social interactions. Facebook is no longer a child’s place, but a serious business platform.
With 500 million users around the world, Facebook is an ideal place for bloggers and other online businesses to get exposure.
Of course, on Facebook the name of the game is “friends”. Whereas once the online mantra was “the money is in the list” we may soon be saying the money is in your fanpage.
People have developed creative ways with which to use the Facebook Fanpages,
One way that small businesses can use the Facebook fanpage is to capture user names and email to build a “list”.
The most powerful thing in Facebook is a tiny little icon with one word on it, “like”. There are very creative ways to compel users to both, “like” your fanpage and give you there name and email. And that is via Facebook’s applications. Creating an new language called FBML or Facebook Markup Language, which is identical to html but for Facebook Fanpages, one can create dazzling pages on Facebook. There even are tutorials available that teach you how to create compelling, Fanpages complete with video and optin forms.
Search and you can even find free video tutorials. I found one by a woman named Jo Barnes, of Free Fanpage Templates that took me step by step in developing a Fanpage with an optin form and a beautiful side banner. Click here for a look at my fanpage. But if you are not the technical type, for a small fee you can have one of these new fanpage companies design and implement a new Fanpage for you. Whichever route you decide to take, so long as you take one, will prove to be very beneficial to your blog and/or business. Facebook is the way to get new readers, subscribers and/or customers, and it all starts with a fanpage. By the way, securing your fanpage name is just as important, if not more important, than registering a domain. So if you have not yet locked in your fanpage name you better hurry while Fanpages are still new. For as the concept takes on more, it will be impossible to get the name you want.
Act now, because it is better to have a Fanpage and not need it than to need a Fanpage and not have it. Facebook, the wave of the future, now.